This is a pdf I put together to provide a foundation of ideas for my companies Social Media Strategy.

1. December, 2009
The Power of Social Media
ProKarma, Inc.
Why Does ProKarma Need
Social Media?
Number 1 in the Inc.500 IT Services List, the
newest and greatest software’s and technologies, some of
the best practitioners from around the world – that is the
face of ProKarma.
Facebook™ just reached over 350 million
members, greater than the population of the United States.
YouTube™ (now part of the Google empire) is the second
Social Media allows exposure and networking for millions upon largest search engine, outranking Yahoo and Bing
millions of people around the world. combined.
ProKarma needs the extra edge to continue its growth.
Why market to social media outlets? See below.
Infinite Return on Investment
Minimal time to set up
Low maintenance
Unlimited outreach
Beating the competition
Being an Industry leader
Engaging GenY/Melinnials as they come in to the
corporate world
Nothing is Possible without a
Solid Strategy
The following pages will contain a strategy for our
initial insertion in to social media. All of the information was
In order to continue our incredible growth, we
created and developed by Matthew Taylor of the
need to find a new edge to avoid a growth
Branchburg, New Jersey office, and Chad Bontrager of
plateau. Social Media can be part of that edge.
Denver, Colorado office.
This strategy has been developed with an
evolutionary mindset, and iterative approach. What may be
hot now, may be cold next month. We live in a global 24/7
instant communication environment, our outreach via
social media will adapt to an ever changing online
landscape to ensure maximum value to ProKarma.
3322 rt.22
Suite 201
Branchburg, NJ 08876
www.prokarma.com
E: mdavid@prokarma.com
P: 908.722.2243x17
Thank You, and
M: 908.625.4092
F: 908.722.2789 Enjoy

2. December 2009
Why ProKarma? ProKarma, Inc.
Taking it to the Next Level
‘‘ProKarma will enter the world of
social media to expand awareness to
a new pool of customers, engage
current customers from a non-sales
perspective, and leverage our
ability to communicate our services
through creative and unique ways.’’ –
Chad Bontrager
It is not just about unifying our employees and displaying
We have high tech offices and high quality people all over our abilities, it is about adding value to current and
the world, it’s time for us to show the world what we can do.
potential clients through tools that cost next to nothing, and
maintenance that takes very little time.
Getting Ahead of the Game
‘‘People are talking about you and
your company whether you like it or
not, so it’s in your best interest
to be part of the conversation.’’ –
Chad Bontrager.
We are taking on a proactive vision in order to maintain our
growth curve and keep our edge above the competition. Of
the many companies following us on the Inc.500 IT
Services list, only a few are taking advantage of social
media. By Contrast, the largest, most visible, and most
profitable companies on the planet are taking advantage of
social media.
The time is now, we are letting the
world know just how advanced
ProKarma is

3. Strategy Outline
December 2009 ProKarma, Inc.
A Short Story on Strategy
Modification
One day, there was a blind man sitting on the
steps of a building with a hat by his feet and
a sign that read: “I am blind, please help.”
A creative publicist was walking by and
stopped to observe. He saw that the blind
man had only a few coins in his hat. He
dropped in more coins and, without asking for
permission, took the sign and rewrote it. He
returned the sign to the blind man and left.
Our Social Media Focus
That afternoon the publicist returns to the
blind man and noticed that his hat was full of • YouTube™
bills and coins. The blind man recognized his - Vlogging
footsteps and asked if it was he who had
rewritten his sign and wanted to know what
• Facebook™
he had written on it.
- Community
The publicist responded: “Nothing that was - Awareness
not true. I just wrote the message a little
differently.” He smiled and went on his way. • Twitter™
- Status Updates
The new sign read: “Today is Spring and I - Article Awareness
cannot see it.” - Vlog/Blog Awareness
• Linkedin™
- Community
Sometimes we need to change our strategy.
- Status Updates
If we always do what we’ve always done,
- Blogging
we’ll always get what we’ve always got!
“SUCCESSFUL COMPANIES IN SOCIAL MEDIA
ACT MORE LIKE PARTY PLANNERS,
AGGREGATORS, AND CONTENT PROVIDERS
THAN TRADITIONAL ADVERTISER” –
SOCIALNOMICS.NET

4. December 2009
YouTube ProKarma, Inc.
Vlogging
- A hosted page with “Video Blogs” on chosen
topics
- A visual representation of a blog, much more
value when well done.
- Companies that Vlog: Wipro, IBM, Allstate,
Sanofi-Aventis
Everything in business now comes down to
personal communications. To effectively and
inexpensively bring value and desire for
interaction to our clients, we will begin our
YouTube Strategy
vlogging campaign. 4 Offices prepared for Vlogging: Branchburg, NJ –
Sacramento, CA – Omaha, NE – Denver, CO
The plan is to show many faces and abilities of
ProKarma. By utilizing inexpensive equipment in Each month a new Vlog will be released. Each
select offices around the U.S. we can show our equipped office will be responsible for 4 Vlogs
value to potentially millions of people, which will each year. The offices releasing will work on a
rotational schedule.
in turn expose us much more efficiently.
The content of the Vlogs will vary depending on
Want to talk ROI? We will be stocking 4 offices resources and situations available. Examples of
with an HD PureDigital Flip Camcorder, a Flip Vlogs would be:
tripod, and Sony Vegas editing software; costing a
total of ~ $1000. A minimal amount compared to - Enrico DePaolis 6 minute Cloud
potentially seeing multiple deals coming out of Computing Crash Course.
- Kelly Mccoy and our employees public
exposure to C-level/VP-level/Director-level at outreach.
companies all over the world. - Jeff Miller with a 6 minute BPO overview.
- Jim Vanettinger with an Intro to AGILE.
- Vijay Ijju with the Enterprise Mobile Value
Proposition.
YOUTUBE IS THE SECOND LARGEST
SEARCH ENGINE SECOND ONLY TO
GOOGLE.

5. December 2009
Facebook ProKarma, Inc.
Communities
- Fans, posting, pictures, events, exposure
- Scalable
- Companies with a strong community presence:
Starbucks, Wipro, Accenture, Microsoft
With over 350 million members worldwide, Facebook
can be transformed from the popular social networking
community that it is today, to an incredibly powerful
tool used to promote the awareness of ProKarma.
It is easy to be a bit skeptical about the value that a Facebook™ Strategy
Facebook fan site would bring, first thoughts say “this
is a place packed with high school and college Phase 1:
students.” First thoughts don’t hold up anymore, - Rebuild the ProKarma Facebook group
Facebook’s population is largely inhabited by working site. (Information, Pictures, News)
professionals who keep in touch with their kids and - Eliminate the “other” ProKarma group site.
network with old friends. - Invite hundreds to the group, including
employees and clients found on Facebook.
IBM has a strong Facebook presence with close to - Reach the status of a “Fan Site.”
20,000 members following their fan page. When - Maintain professionalism by screening
ProKarma accumulates at least a few hundred comments, pictures, and wall posts.
members including clients and employees, we can
begin to implement indirect advertising that is once Phase 2:
again free, and will reach countless amounts of people. - Assign 1 to 2 people to maintain and
advance the community presence.
Back to the ROI discussion, as I just mentioned, this - Complete 6 notes and/or ads per year that
will cost us absolutely nothing. So even if one will be visible to our fan site members – on
relationship builds with one client because of it, the topics similar to those assigned to the
ROI sits at an infinite percent. ProKarma Blogs or Vlogs.
We are a high tech company; it’s time the world
sees just how much we care about being part of
technology.
FACEBOOK HAS MORE MEMBERS THAN
THE POPULATION OF THE UNITED
STATES OF AMERICA.

6. December 2009
Twitter ProKarma, Inc.
Feeds/Updates
- Quick updating, points of reference, viewing
ease for others
- Ability to monitor professionals and companies
in our industry for updates and news
- Companies that use instant updates:
Wachovia, Comcast, Marvel, Intuit, Dell,
EMC
Duct Tape Marketing founder John Jantsch identified Twitter™ Strategy
three big advantages of Twitter, “(1) I get great insight
when I ask questions, (2) let’s face it, I get traffic and 1. Revamp our Twitter account.
(3) people on Twitter spread my thoughts to new a. We currently own a Twitter account
that is not being used
places.”
2. Assign 4 – 6 people to be responsible for
Tony Hsieh, CEO of Zappos.com said, “We’ve found Twitter updates.
that Twitter has been a great way for us to connect on a. Potentially partners in the company,
a more personal level with our employees and marketing supervisors, or others
customers. We use it to help build our brand, not drive willing.
direct sales. It’d be like asking how does providing a
telephone number for customer service translate into 3. 2 updates per week, per person assigned.
new business when they are mostly non-sales-related a. Can set up a free application on the
calls. In the long term, Twitter helps drive repeat phones of those assigned, or use an
instant update medium such as
customers and word of mouth, but we’re not looking to
Ping.fm to update Twitter, Linkedin,
it as a way of driving immediate sales.” and Facebook statuses
simultaneously.
4. Updates will involve prescreened thoughts,
news, ReTweets from top clients, and TwitPics
from important company events.
“Following the right people on Twitter was key.
There are some people very gifted at building
relationships on Twitter. As I followed these
online community builders, I realized that some of
them are also excellent direct response
copywriters. They get their Twitter followers to
take action,” Cindy King – International Sales Specialist

7. December 2009
LinkedIn ProKarma, Inc.
Professional Networking
- Scalable
- Quick updating, points of reference, viewing
ease for others
- Massive Networking potential and awareness
with professionals and decision makers
ProKarma has a Linkedin presence. We have many
employees signed in and a nice company summary.
Linkedin™ Strategy
We are recognized by LinkedIn as a strong company
Our Linkedin strategy runs parallel with our
presence. So what do we not have…?
Blogging and Twitter strategy. When we blog, we
will upload it to our ProKarma Linkedin page, and
A reason for connected professionals to check back to
when we send a Twitter status update, we will
our page, a reason for them to remember us.
update our Linkedin status at the same time for
continuity.
This is an easy one to solve. All of the initial legwork is
done. Linkedin gives us a few great ways to simply
We will select a number of key people who are well
reach out. The primary two are the LinkedIn Blog tool
connected in Linkedin, with whom we will populate
and the Status update tool.
a list which we can email with a “Linkedin Status”
and Blog Content. Once this email is received,
Linkedin, like Facebook, has millions of members. We
they will log in to Linkedin and make their status
are trying to reach the IT decision makers who are
and blog as such.
involved in working on Linkedin. If we can use our
company blog, and simply copy it to our LinkedIn page,
There are new paid company profiles becoming
we will see improved traffic. We can also update our
available where we can do all of this on a central
Linkedin status at the same time as our Twitter and
ProKarma profile page rather than key networking
Facebook Statuses, giving viewers of our page an
members of our company. Once available, we will
added value.
explore the potential ROI with this feature.
And of course, as is already true, Linkedin is a
powerful recruiting tool. Increasing our traffic and
visibility on Linkedin will increase our recruiters
ease of source discovery!
It’s as easy as that!
“PROKARMA IS GOING TO
CONTINUE TO BE AN INDUSTRY
LEADER.” – MATTHEW TAYLOR

8. Value Wrap-Up
December 2009 ProKarma, Inc.
The Company Leading the Way to the Future, ProKarma Inc.
This is big.
We are thinking bigger than business, we are thinking scalable, valuable, reachable world. We will reach out to millions of
people who have never heard our name. We will become a true brand in IT services.
Take a look at the ten companies right behind us on the Inc.500 IT Services list; only a couple of them have a social
media presence, and of those couple, they are not utilizing it in a valuable way. Our investment for this incredible project
is minimal, some basic equipment and a little bit of time.
With this plan, well executed and intelligently played, we will see a value that will keep us afloat in a vastly changing, 24/7
instant communication world.
We are industry leaders, we will keep our growth curve, we will be a force in our
multiple niches, and we will practice good Karma. We are ProKarma.
Matthew Taylor
3322 rt.22
Suite 201
Branchburg, NJ 08876
www.prokarma.com
E: mdavid@prokarma.com
P: 908.722.2243x17
M: 908.625.4092
F: 908.722.2789 Thank you
for your
time.