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Its All About Value

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Dean McRobie
Dean McRobie

A presentation given at the 2009 Digital Media Measurement & Pricing Summit in New York City on the topic: How best to utilize and measure user generated content.

Design
1 of 27
It’s all about value Measurement in a user generated world
DEAN MCROBIE ,[object Object]
HOW BEST TO UTILIZE AND MEASURE USER GENERATED CONTENT?
[object Object]
How much is this worth to Nike?
[object Object]
What is value?
[object Object]
to the brands partners?
to the creator?
to show off?
trying to connect?
to send a message?
ASK!
YOU HAVE TO LISTEN
3MM FRIENDS IN ONE MONTH!
POTENTIAL LOSS OF $1.38MM WORTH OF FRIENDS
MEASUREMENT ≠ INSIGHT
IQ ≠ EQ
EQ = IQ
INSIGHT  MEASUREMENT
americascheer.com Rich media OLA & search TV Event @ The Rock PR Mobile Tour Retail Times Square
WHAT ABOUT LONG TERM VALUE?
EQ = IQ
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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