2. Tweet Tweet
Our Mission is to reach out to a less personal
group of individuals and move Twitter into a
more professional and business like setting.

3. #Target Audience
Ages 13-50
Small Business
Tech Savvy Group

4. Integrating The Idea
Posting on Twitter between 8am-7pm
Creating Ads targeting the smaller businesses
using hash tags & product placement
Short Informational Videos

5. Promoting

6. Utilizing Our Competition
We will create a Facebook
Page for 4-8 months to reach
out to those already using
social media in our target
market.

7. Setting the Budget
Facebook SEM- $40,000
Informational Videos- $20,000-$30,000
Hiring a Professional to watch keywords$12,000
In Total for roughly a year$82,000

8. Key Point Indicators
By looking at Twitter’s ratings during the peak
hours (8am-7pm) we will easily be able to see the
impact by whether or not the ratings have gone
up or down.

9. Bang for Our Buck
By already having Twitter as a
resource, we will be able to cut
back on pricing that other
companies would normally
have.
We will be able to do a bit of our
own marketing through our sitedue to this we have an
advantage with the initial
branding.

10. Summary
Twitter would like to reach out to the smaller
business segment.
We will do so by integrating informational videos
through other major social media sites.
Ultimately creating a more
professional, reputable name for the company.