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The Future of

Context
The Search for a
Business Model
First: The Eyeballs Era.
The
Eyeballs Era
Then: Time for Targeting.
Time for
Targeting
Now: Valuing Our Information
Valuing our information:
Two approaches
Delivering valuable
information
The overload problem
“Learned
helplessness”

                   
Toward more
valuable
information
Coverage of the
Fort Hood shootings
The
Tribune’s
reaction
From more stories to larger stories
Towards more valued journalism
A new
frontier
The backstory problem
Familiarity with a news story
Different news needs
 for different users
Towards
timeless news
Wikipedia’s lessons.
It works for
breaking
news.
It works for
old news.
API Seminar
Wikipedia trounced both blogs and the Times.
The Times
learned from
Nisenholtz’s bet.
And the concept is spreading...
Texas Tribune topic page
Google calls this
approach “living stories.”
In fact …
… just this past month
You’ve heard of the “Real-Time Web.”

Get ready for the “Timeless Web.”
Imagine a news source that
 provided enough background
to make every story clear.
Imagine a news source that
    day after day became
     not merely timelier,
but more comprehensive.
Wikipedia’s growth curve
Wikipedia
creator Jimmy
Wales estimated
in 2006 that
1,400 people
contributed 74%
of the site’s
edits.*
Before 2008
staff cuts, the
size of the New
York Times
newsroom was
around 1,420.*
Traffic estimates:
NYTimes.com vs. Wikipedia.org
N.Y. Times
editor Bill
Keller has
listed
“living articles”
as being among
his top
priorities.
The questions ahead
How do we design for timeless news?
What’s the role of curation?
What’s the role of personalization?
What’s the role of social media
and user-contributed content?
And what are your questions?
Thank you.




Matt Thompson

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