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Usc Dark Arts
- 2. very important things
I won’t dwell on:
• social media
• partnerships & guest-blogging
• technology
• SEO
• cat photos
- 4. P ackage, repackage, repeat.
Flickr photo courtesy of user scmgee.
- 21. S treams, not stories.
Flickr photo courtesy of user Mr. T in DC.
- 29. N Umbering is narrative.
Flickr photo courtesy of user svenwerk.
- 41. H Eadlines are hooks.
Flickr photo courtesy of user minifig.
- 42. “
Imagine you're writing a
headline for a magazine
(one with tight deadlines)
rather than a newspaper.
“
source: Gawker founder/CEO Nick Denton
- 47. Vs.
Vs.
nytimes.com vs. google news vs. gawker.com IV. Headlines are hooks
- 48. 1.Discover
2.Easy
3.Guarantee
4.Health
5.Love
6.Money
7.New
8.Proven
9.Results
10.Safety
11.Save
12.You
12 most profit-producing words IV. Headlines are hooks
- 49. 1.Top
2.Why
3.How
4.Will
5.Guide
6.Best
7.Secret
8.Ultimate
9.Your
10.Worst
11.New
12.Future
12 most arresting headline words IV. Headlines are hooks
- 50. C ompete through co-optation.
Photo courtesy of the U.S. military.
- 53. npr.org V. Compete through co-optation.
- 56. L et the telling fit the story.
Photo courtesy of the U.S. Army.
- 57. cnn.com VI. Let the telling fit the story.
- 62. E Xplain, explain, explain.
Flickr photo courtesy of user Pip R. Lagenta.
- 63. “
“ When remotely possible,
turn news into explanation.
source: Gawker founder/CEO Nick Denton
- 66. slate.com VII. Explain, explain, explain.
- 77. I Llustrate everything.
Flickr photo courtesy of user movimente.
- 82. “The word that came to mind was ‘brazen.’”
blogs.startribune.com/roadguy IX. Illustrate everything.
- 84. 1.Photowalks
2.Station image licenses
3.Handout photography
4.Creative Commons (Flickr)
5.Crowd-contributed
6.iStockPhoto, WebShots, etc.
7.Wikipedia
potential image sources IX. Illustrate everything.
- 85. D On’t fear digression.
Flickr photo courtesy of user simonsterg.
- 90. B E a bit predictable.
Flickr photo courtesy of user ahockley.