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Application of Balanced Scorecard In Process Industry: A Case Study of Agro Base Company in Developing Country  Prepared By: 		Umar Farooq
Why Balanced Scorecard ,[object Object]
90% of organizations fail to execute their strategies successfully
70% of organizations do not link middle management incentives to strategy
85% of Mgt teams Spends less than 1 hr per month On strategy issues
 60% Of Org Don’t link Strategy & budgets
92% of orgs Do not report On lead indicators,[object Object]
Monsanto Introduction: ,[object Object]
 Established in 1901 Start with Agro chemical business.
 Monsanto came to Pakistan on October 01, 1998
  Strong core business in Pakistan based on DEKALB and Asgrow Corn seed brands
 First agriculture company in Pakistan to invest in all essential components of seed business
 Certified OHSAS 18001, ISO 14001, ISO 9001,[object Object]
Monsanto Stewardship: ,[object Object]
 Environmental, safety and health stewardship to protect the safety of our people, communities and the environment;
 And societal engagement to consider whether we are doing the right things and doing them right,[object Object]
Product of Monsanto: Hybrid Corn Seed  Spring & Autumn Variety: Corn 919, Corn 5219, Corn Opener  Corn 6142, Corn 6525 BT Cotton:  Chemistry: Roundup: Herbicides  Vegetable Seeds: Tomato, Cucumber, Green Chili, Cabbage,  Watermelon and many other
 Process Detail of Corn Seed: Ear Corn Cleaning Chemical  treatment Intake Packing Drying Gravity  Separating Sorting Temporary   Warehouse Shelling Drying/Shelling Process Conditioning Process Packing Process
Application of Balanced Scorecard
4 Perspectives in Balanced Scorecard The Strategy Financial Perspective If we succeed, how will we look to our shareholders? Customer Perspective To achieve our vision, how must we look to our customers? Internal Perspective To satisfy our customers, which processes must we excel at? Learning & Growth Perspective To achieve our vision, how must our organization learn and improve?
BSC Implementation Steps:
Strategy Map of Monsanto Enhance Long-term Shareholder Value Improve  Cost Efficiency Increase Revenue Growth Financial Customer Satisfaction  & Retention Enhance  Brand Image Build High Performance Products Customer Drive Demand through Customer Relation Management Achieve Operational Excellence Implement Good Environmental Policy Manage Dramatic Growth through Innovation Internal Process Learning & Growth Power Delegation  Build Learning  Culture/Employee Satisfaction Expand Capabilities with Technology
Execution Development Projects, Activities, etc. Quality Projects, Activities, etc. – 1 – Identify Initiatives Corporate Projects, Activities, etc. Marketing Projects, Activities, etc. FinancialPerspective CustomerPerspective – 2 – Screen Initiatives InternalPerspective OrganizationLearning Output:  Short List of Strategically Aligned  Initiatives
Prospects : Vision & Strategy
Customer Prospect: Customer Perspective identifies Targeted  Customer and market Segments and Measures  the Organization’s success in these Segments  In today’s business scenario “Customer is the king”
Customer Prospect: Customer Retention     Customer Profitability Customer Satisfaction Market Share Customer Acquisition Price Availability Brand Service Quality
Customer Perspective:
Customer Perspective:
Customer Perspective:
Customer Perspective:
Customer Perspective:
Customer Perspective:
Internal Business Process Prospective: This perspective focuses on internal operations  That create  value for customers that ,in turn,  furthers the financial perspective by increasing  the shareholder value There are four main themes in this perspective, namely:  ,[object Object]
Customer Management Process
Innovation Process
Regulatory and Social Process,[object Object]
 Production
Distribution
 Selection
 Acquisition

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  1. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  2. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  3. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  4. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  5. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  6. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  7. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  8. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  9. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  10. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  11. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  12. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  13. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  14. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  15. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  16. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  17. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  18. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  19. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  20. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  21. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  22. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  23. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  24. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  25. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  26. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  27. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  28. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  29. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  30. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  31. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  32. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  33. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  34. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  35. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  36. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  37. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  38. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  39. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  40. Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change