Air+tel

BRAND POSITIONING AND BRAND PERCEPTION

Experiential Positions BRAND POSITIONING BRAND POSITIONING 4 Functional Positions Symbolic Positions 1 120 2 85 SURVEYS Perceptual Mapping 7 450 Statistical Techniques BRAND POSITIONING Measures BRAND POSITIONING Measures

COMPANY PROFILE ,[object Object],[object Object],[object Object],[object Object]

MARKETING STRATEGIES ,[object Object],[object Object],[object Object]

AIRTEL BRAND POSITIONING ,[object Object],[object Object],[object Object],[object Object]

RESEARCH OBJECTIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

LIMITATIONS ,[object Object],[object Object],[object Object],[object Object]

Do you give preference to advertisement for choosing your operator?

What do you think about the Airtel’s advertisements?

Which operator would you prefer (except yours)?

RESEARCH FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Air+tel

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