Growth Strategy

Retail Strategy Presentation On Growth Strategies

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Strategic Management “ The art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objective.” Formulation Implementing Evaluating Objectives

Concentric Diversification: Adding new, but related, products or services. Example: AT&T acquired cable network companies and JV with AOL as well. Spinach of Mumbai acquired Sabka Bazaar. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conglomerate Diversification Adding new, unrelated products or services Example: Diversification of Wipro in Computers, Hair oils and Soaps. Diversification of RIL from polyester, Plastics, petrochemicals and Retail. Diversification of Bharti from Telecommunication, Insurance and Retail. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Horizontal Diversification: Adding new, unrelated products or services for present customers Examples: Airtel with Asklaila.com, Visa. Nokia Navigator service. NY Yankees baseball team merged with New Jersey Nets basketball team. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Forward Integration: Gaining ownership or increased control over distributors or retailers Example: Unilever’s Super value store Next By Videocon LM365 by Shrilalmahal group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Backward Integration: Seeking ownership or increased control of a firm’s suppliers Example: ITC Choupal Saagar Reliance contract farming Nirula’s own manufacturing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Horizontal Integration: Seeking ownership or increased control over competitors Example : Acquisition of Trinetra, Adani and Sabka bazaar by More, Reliance and Spinach Acquisition of Arcelor by Ispat India Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object]

Presented by:- Mayur Khathuria Mukesh Kumar Pooja Srivastava Vimal Vikas Lamohr Uday Sahu Thank You!

Growth Strategy

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