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AB 2 9º ano
1. Escreva o verb to be na forma afirmativa. (8 marks)
2. Escreva o verb to be na forma negativa. (8 marks)
3. Escreva o verb to be na forma interrogativa. (8 marks)
4. Complete as sentenças com o verb to be: (10 marks)
a. Raphael ______ with God now.
b. Ian ______ a very nice guy.
c. Guilherme ______ a sharp student just as Leo.
d. Caio ________ a good friend.
e. Clarice and Jéssica _________ very beautilful.
f. Letícia, Vinicius, Suzane, Lorrana, Talita, and Layane _________ always together.
g. Gabriel _____ a miracle because he received a ten last test.
h. Lorena, Rebecca and Anne _________ really intelligent.
i. Bruno, Igor and Elias ______ usually quiet.
j. Leonardo and Guilherme _______ the best students ever.
5. Escreva cinco frases em Inglês usando o verb to be. (5 marks)
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_____________________________________________________________________________
Adidas and Puma – The Story of Adolf and Rudolph Dassler
Adolf (left) and Rudolph (right) Dassler
The Adidas group website lists the brand’s founding date as August 18, 1949, yet the real story
actually begins over two decades earlier. In 1924 brothers Rudolph (Rudi) and Adolf (Adi) Dassler were
living in the small Bavarian town of Herzogenaurach. Their father worked in a shoe factory, their mother
worked a laundress, and the two brothers had just returned from World War One. It was within these
humble beginnings, that the younger brother Adi started making shoes in the backroom of his mother’s wash
house. Adi was soon joined by Rudi and the Dassler Brothers Shoe Factory was born.
Yet life in Germany was changing fast. The Nazi party was rising to power and naturally the
Dassler’s company, as a successful German brand became a part of the party’s propaganda machine. Both
Dassler brothers became members of the Nazi party (a fact that the Adidas and Puma websites clearly
avoid) and their company began to change shape in the face of the impending World War. Around this time
the brothers, who had already been suffering through a strong bout of sibling rivalry, began to bitterly turn
on each other. Stories about the brothers range from simple snide comments all the way up to Rudi
claiming that Adi reported him to the Allies as a Nazi, but one thing’s for sure, by the mid nineteen forties
their relationship had soured entirely.
In 1947, Rudi had had enough, leaving the Dassler Brothers Shoe Factory to form his own brand,
dubbed Ruda, a combination of Rudolph and Dassler, which was soon changed to be Puma, a name that
sounded a bit more welcoming. Which brings us up to August 18, 1949, the official start date for Adidas
(which is as you have probably guessed a joining of Adolf and Dassler.) After the companies split, Adi
developed Adidas’ signature three stripe logo. The stripes would guide the brand over the next few
decades as Puma and Adidas competed fiercely for publicity. Both companies would alternate outfitting
teams and players with their shoes in attempts to win over the marketplace. One year the German national
team would wear Adidas, the next year they would wear Puma. One race a runner would be wearing Puma,
and just a few months later he would be running in Adidas.
In the end, it wasn’t so much that Adi won, but more so that Rudi lost. In the months leading up to
the 1954 World Cup, Rudi got into an argument with the German coach, and as a result the German Team
was sponsored by Adidas not Puma. Germany went on to win that World Cup as every player wore
black Adidas with the unmistakable three stripes running down the side. From then on Adi and his
shoes were unavoidable, as the brand not only became one of the leading athletic shoe companies in the
world, but also crossed over into everyday wear as more and more people began wearing sneakers.
Vocabulary: brand: marca, founding: fundado, shoe: spato, factory: fábrica, return: retornar, humble:
humilde, was born: nasceu, fast: rápido, party: partido, world: mundo, war: Guerra, sibling: irmão, rivalry:
rivalidade, soured: desagradável, start: começo, date: data, stripe: listras, national team: seleção, wear: usar,
vestir, bout: ataque, snide: difamatório
6. De acordo com o texto, podemos inferir que: (2 marks)
a. Adolf e Rudolf sempre se deram bem como irmãos.
b. Rudolf fundou a empresa Adidas.
c. Adolf fundou a empresa Puma.
d. Adolf fundou a empresa Adidas, junção dos nomes Adi e Dassler.
7. Durante o período de fundação das empresas, a Alemanha estava mudando seu estilo de vida. Dentre
os acontecimentos podemos destacar: (2 marks)
a. O fato de os irmãos entrarem para o partido Nazista.
b. O fato de Rudolf entrar para os aliados e Adolf para o partido nazista.
c. A vida na Alemanha se tornou mais pobre, porque o partido nazista sempre foi fraco.
d. Os irmão ficaram pobre durante a guerra.
8. O que abalou ainda mais a relação dos irmão? (2 marks)
a. Adidas sempre era escolhida como marca da Seleção Alemã de Futebol.
b. Puma sempre era escolhida a marca do Atletismo Alemão.
c. Nenhuma das duas marcas conseguiu destaque no mundo esportivo.
d. Houveram rumores de que Adolf teria entregado o próprio irmão como Nazista aos Aliados.
9. Dentre as datas, podemos afirmar que: (2 marks)
a. 1954 foi o ano oficial do lançamento da marca Adidas.
b. Quando jovens, os irmãos Adolf e Rudolf trabalhavam juntos na sua primeira fábrica de sapatos.
c. Em 1947, Adolf criou a marca Puma.
d. Em 1945, iniciou-se a Segunda Guerra Mundial.
10. O fato que levou ao Adolf vencer a disputa com o irmão foi. (2 marks)
a. A Adidas patrocinou a Seleção Alemã na Copa do Mundo de 1954 e eles venceram.
b. A Puma patrocinou a Seleção Alemã na Copa do Mundo de 1954 e eles venceram.
c. A Puma patrocinou a Seleção Alemã na Copa do Mundo de 1954, mas eles perderam.
d. A Adidas patrocinou a Seleção Alemã na Copa do Mundo de 1954, mas eles perderam.
“To be or not to be, that’s the question.”
William Shakespeare - Hamlet

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The story of how Adidas and Puma were founded by rival brothers

  • 1. AB 2 9º ano 1. Escreva o verb to be na forma afirmativa. (8 marks) 2. Escreva o verb to be na forma negativa. (8 marks) 3. Escreva o verb to be na forma interrogativa. (8 marks)
  • 2. 4. Complete as sentenças com o verb to be: (10 marks) a. Raphael ______ with God now. b. Ian ______ a very nice guy. c. Guilherme ______ a sharp student just as Leo. d. Caio ________ a good friend. e. Clarice and Jéssica _________ very beautilful. f. Letícia, Vinicius, Suzane, Lorrana, Talita, and Layane _________ always together. g. Gabriel _____ a miracle because he received a ten last test. h. Lorena, Rebecca and Anne _________ really intelligent. i. Bruno, Igor and Elias ______ usually quiet. j. Leonardo and Guilherme _______ the best students ever. 5. Escreva cinco frases em Inglês usando o verb to be. (5 marks) _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ _____________________________________________________________________________ Adidas and Puma – The Story of Adolf and Rudolph Dassler Adolf (left) and Rudolph (right) Dassler
  • 3. The Adidas group website lists the brand’s founding date as August 18, 1949, yet the real story actually begins over two decades earlier. In 1924 brothers Rudolph (Rudi) and Adolf (Adi) Dassler were living in the small Bavarian town of Herzogenaurach. Their father worked in a shoe factory, their mother worked a laundress, and the two brothers had just returned from World War One. It was within these humble beginnings, that the younger brother Adi started making shoes in the backroom of his mother’s wash house. Adi was soon joined by Rudi and the Dassler Brothers Shoe Factory was born. Yet life in Germany was changing fast. The Nazi party was rising to power and naturally the Dassler’s company, as a successful German brand became a part of the party’s propaganda machine. Both Dassler brothers became members of the Nazi party (a fact that the Adidas and Puma websites clearly avoid) and their company began to change shape in the face of the impending World War. Around this time the brothers, who had already been suffering through a strong bout of sibling rivalry, began to bitterly turn on each other. Stories about the brothers range from simple snide comments all the way up to Rudi claiming that Adi reported him to the Allies as a Nazi, but one thing’s for sure, by the mid nineteen forties their relationship had soured entirely. In 1947, Rudi had had enough, leaving the Dassler Brothers Shoe Factory to form his own brand, dubbed Ruda, a combination of Rudolph and Dassler, which was soon changed to be Puma, a name that sounded a bit more welcoming. Which brings us up to August 18, 1949, the official start date for Adidas (which is as you have probably guessed a joining of Adolf and Dassler.) After the companies split, Adi developed Adidas’ signature three stripe logo. The stripes would guide the brand over the next few decades as Puma and Adidas competed fiercely for publicity. Both companies would alternate outfitting teams and players with their shoes in attempts to win over the marketplace. One year the German national team would wear Adidas, the next year they would wear Puma. One race a runner would be wearing Puma, and just a few months later he would be running in Adidas. In the end, it wasn’t so much that Adi won, but more so that Rudi lost. In the months leading up to the 1954 World Cup, Rudi got into an argument with the German coach, and as a result the German Team was sponsored by Adidas not Puma. Germany went on to win that World Cup as every player wore black Adidas with the unmistakable three stripes running down the side. From then on Adi and his shoes were unavoidable, as the brand not only became one of the leading athletic shoe companies in the world, but also crossed over into everyday wear as more and more people began wearing sneakers. Vocabulary: brand: marca, founding: fundado, shoe: spato, factory: fábrica, return: retornar, humble: humilde, was born: nasceu, fast: rápido, party: partido, world: mundo, war: Guerra, sibling: irmão, rivalry: rivalidade, soured: desagradável, start: começo, date: data, stripe: listras, national team: seleção, wear: usar, vestir, bout: ataque, snide: difamatório 6. De acordo com o texto, podemos inferir que: (2 marks) a. Adolf e Rudolf sempre se deram bem como irmãos. b. Rudolf fundou a empresa Adidas. c. Adolf fundou a empresa Puma. d. Adolf fundou a empresa Adidas, junção dos nomes Adi e Dassler.
  • 4. 7. Durante o período de fundação das empresas, a Alemanha estava mudando seu estilo de vida. Dentre os acontecimentos podemos destacar: (2 marks) a. O fato de os irmãos entrarem para o partido Nazista. b. O fato de Rudolf entrar para os aliados e Adolf para o partido nazista. c. A vida na Alemanha se tornou mais pobre, porque o partido nazista sempre foi fraco. d. Os irmão ficaram pobre durante a guerra. 8. O que abalou ainda mais a relação dos irmão? (2 marks) a. Adidas sempre era escolhida como marca da Seleção Alemã de Futebol. b. Puma sempre era escolhida a marca do Atletismo Alemão. c. Nenhuma das duas marcas conseguiu destaque no mundo esportivo. d. Houveram rumores de que Adolf teria entregado o próprio irmão como Nazista aos Aliados. 9. Dentre as datas, podemos afirmar que: (2 marks) a. 1954 foi o ano oficial do lançamento da marca Adidas. b. Quando jovens, os irmãos Adolf e Rudolf trabalhavam juntos na sua primeira fábrica de sapatos. c. Em 1947, Adolf criou a marca Puma. d. Em 1945, iniciou-se a Segunda Guerra Mundial. 10. O fato que levou ao Adolf vencer a disputa com o irmão foi. (2 marks) a. A Adidas patrocinou a Seleção Alemã na Copa do Mundo de 1954 e eles venceram. b. A Puma patrocinou a Seleção Alemã na Copa do Mundo de 1954 e eles venceram. c. A Puma patrocinou a Seleção Alemã na Copa do Mundo de 1954, mas eles perderam. d. A Adidas patrocinou a Seleção Alemã na Copa do Mundo de 1954, mas eles perderam. “To be or not to be, that’s the question.” William Shakespeare - Hamlet