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Online Moderation Theoretical background and practical hints Jan Ehlers
Types of communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Model of mass communication  (MALETZKE 1963)
Model of mass communication  (MALETZKE 1963) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real and virtual opinion leaders  (MERTEN 1988) Receiver of opinions of virtual opinion leaders Medium with virtual opinion leader (V) Autonomous opinion making Real opinion leader  Opinions Receiver of opinions of real opinion leaders
Roles of moderators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competencies ,[object Object],[object Object],[object Object],[object Object],[object Object]
FEASP model (ASTLEITNER 2001) ,[object Object],[object Object],[object Object],[object Object],[object Object]
5-step model of e-moderation (SALMON 2001)
Questions as tools of moderation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of moderation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Uses and Gratifications Approach  (PALMGREEN 1084) ,[object Object],[object Object],[object Object],[object Object],[object Object],Beliefs Evaluations Wanted gratifi-cations Use of media Gratifi-cations received
CAVE!! ,[object Object],[object Object],[object Object],[object Object]
Theories ,[object Object],[object Object],[object Object]
Legal issues ,[object Object],[object Object],[object Object],[object Object],§
Sarah and Tierney How to deal with the NOVICE tools…

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NOVICEproject: Online Moderation

  • 1. Online Moderation Theoretical background and practical hints Jan Ehlers
  • 2.
  • 3. Model of mass communication (MALETZKE 1963)
  • 4.
  • 5. Real and virtual opinion leaders (MERTEN 1988) Receiver of opinions of virtual opinion leaders Medium with virtual opinion leader (V) Autonomous opinion making Real opinion leader Opinions Receiver of opinions of real opinion leaders
  • 6.
  • 7.
  • 8.
  • 9. 5-step model of e-moderation (SALMON 2001)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Sarah and Tierney How to deal with the NOVICE tools…

Notes de l'éditeur

  1. FOLIE 1: Thank you Mr Chairman, Ladies and Gentlemen, Good Morning. I will talk about the question if there is a need for eLearning in veterinary continuing education.