Business plan for CBC(Cognizant Business Consulting) to foray into the Gamification Enterprise Products & Consulting market. Worked closely with senior management to develop actionable strategy addressing all internal & external stakeholders

1. Gamifying Cognizant 3.0
<Cognizant Boardroom Challenge>
By - “THE 3 GAMERS”
Bhavik Kaul
Vishal Verma
Anand Vishnu T A

2. Gamification industry at a critical stage
 Industry will grow rapidly for the next 2 – 3 years
 Gamification can help solve contemporary challenges:
 Emergence of Millennials – digital upbringing, very collaborative, very
varied motivations, lower intrinsic engagement
 Increase collaboration – among employees and clients
 50% of Innovation solutions will be gamified by 2015
 Cost arbitrage
 Gamification as a competency will have to be developed to leverage
on providing another suite of IT solutions
Gamification to be one of the key disruptors that will effect companies in not-so distant future –
Tech Trends Report, Deloitte

3. Market Analysis
 Enterprise
segment growth
Enterprise
Media/Publisher
Entertainment
Consumer Goods
Retail
Healthcare/Wellness
Others
0% 5% 10% 15% 20% 25% 30%
Gamification market - Vertical
Segments
242.00
522.00
980.00
1,707.00
2,830.00
3,600.00
3,960.00
4,356.00
4,791.60
-
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
201220132014201520162017201820192020
Market Potential (in Millions USD)
Market Potential
(in Millions USD)
20%
9%
10%
22%
39%
Competitor Analysis - (%
capture of Market Share)
Badgeville
Bigdoor
Bunchball
Gigya
Other small players
combined
155% -
2011
198% -
2012
“Market growing @
150% CAGR”

4. Value proposition - Scenarios
 Timesheet Non Compliance – Market Survey
Gamification Level
Workload - Stress
Factor
No Gamification Gamification with
individual scores
Gamification with
individual and team
scores
Low 19.17% 8.89% 7.20%
Medium 41.54% 22.22% 17.86%
High 44.62% 29.63% 20.00%
Non Compliance 35.53% 20.25% 15.31%
Huge cost savings
Savings of
valuable time of
managers
High level of
time-sheet
compliance
will lead to

5. Value proposition - Scenarios
 Employee satisfaction attributes improvement. “Employee Value Factors Curve”
Medium
TO BE
AS IS
High
Low

6. Business Idea
 Set up Independent Advanced Solutions group; possibly through
acquisition of small Gamification product firms
 Get gamification experts from outside, domain & technical experts
through internal transfer
Internal suite
of Gamified
Services
Gamification
Strategy
Consulting
Gamification
Enterprise
Products
 Leverage existing domain and technical competencies in Cognizant Business
Consulting
 Nurture clients with the objective of moving them into Gamification
products & services space
 Gamify projects to bolster performance of key benchmark
activities like – Project management, time sheet filling, sales tracking
etc.
 Promote employee, customer collaboration & loyalty

7. Cognizant Gamified Technology Stack
©The 3 Gamers

8. Some Applications
 Market Research
 X-pert Badges & point systems
 Limited time in TOMA studies
 Feedback at periodic stages
 Timesheet compliance
 Team and Individual badges
 Constant feedback
 Achievement and maintenance of badges
 Promote bottom up responsibility
 Gamifying Cognizant 2.0
 Rewards for usage of cognizant 2.0 modules
 task creation and maintenance
 Monitor efforts of associates and provide feedback
 Skills and recognition in profile page

9. “Timesheet Page listing showing promptitude score”

10. “Different badges for compliance”

11. “Profile Page listing skills, projects, reputations”

12. Financials
-
100.00
200.00
300.00
400.00
500.00
600.00
2013 2014 2015 2016 2017 2018 2019 2020
Revenues and PAT (Assuming a 10%
market share in 3 years)
Revenue
PAT
Year
Market
Potential
(in Millions
USD)
Target
Market
Share
Revenue
(in
millions
USD)
Income
(in millions
USD)
PAT
(in
millions
USD)
2012 242.00
2013 522.00 2.00% 10.44 0.94 0.70
2014 980.00 5.00% 49.00 4.41 3.31
2015 1,707.00 8.00% 136.56 12.29 9.22
2016 2,830.00 10.00% 283.00 25.47 19.10
2017 3,600.00 10.00% 360.00 32.40 24.30
2018 3,960.00 10.00% 396.00 35.64 26.73
2019 4,356.00 10.00% 435.60 39.20 29.40
2020 4,791.60 10.00% 479.16 43.12 32.34
NPV 88.13
Key assumptions
Cost of Capital 9%
Operating margin 20%
Applicable Tax rate 25%

13. Team
Entrepreneur - 2 startups in
Mumbai & Pune
Designing & architecting internet
media products
R&D in Technology & Presales for
fortune 500 clients
Bhavik Kaul
Loves to dream big and a „Go-
getter‟ by attitude
Diehard Social Networker and
Technology Enthusiast
National level case winner
Guest editor to the Times of India
& a published amateur poet
Vishal Verma Anand Vishnu TA
Holds a patent. Passionate about
innovation
Finance whizkid. Ex-cognizant
Voracious reader. University
topper