Ferrari is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded in 1929 by Enzo Ferrari, the company started as a racing team before moving into production of street-legal vehicles in 1947. Throughout its history, Ferrari has been known for its participation and success in Formula One racing. Ferrari road cars are seen as symbols of luxury and wealth. The document provides details on Ferrari's history, products, competitors, distribution channels, and financial performance. It also discusses opportunities and threats facing the company from the global economy and competitive landscape.

1. Presented By : Ankita Thakur.
Munmi Nadaf.
Sanket Pujari.
Swapnil Koli.
Sujit Tambe.

3.  Ferrari S.P.A. is a multinational Italian sports car
manufacturer based in Maranello, Italy. Founded
by Enzo Ferrari in 1929, as Scuderia Ferrari, the
company sponsored drivers and manufactured
race cars before moving into production of
street-legal vehicles as Ferrari S.P.A. in 1947.
Throughout its history, the company has been
noted for its continued participation in
racing, especially in Formula One, where it has
had great success. Ferrari road cars are generally
seen as a symbol of luxury and wealth.

4. Ferrari is also known as a dream
product.
It is a world famous and luxurious
product.
Even films like Ferrari Ki sawaari
and CARS is made by keeping this
car in mind.

5. Celebrities like sachin
Tendulkar , Sanjay Dutt and a
many other famous
personalities from different
fields own this car.

6.  INDUSTRY  SOCIETA PER AZIONI
 TYPE  AUTOMOTIVE
 FOUNDED  1947(historical 1929)
 FOUNDER(S)  ENZO FERRARI
 HEADQUATERS  MARALLENO ITALY
 KEY PEOPLE  LUSA DI
MONTEZEMOLO(chairman
)
PIERO FERRARI(vice
chairman)
AMEDIO FELISA(CEO)
 PRODUCTS
 SPORTS CAR
 PRODUCTION
 7044 units(2011)
 REVENUE
 2.2billion(2011)
 OWNER(S)
 FAIT SPA(90%)
 EMPLOYEES
 2695(2011)

7.  A town in northern Italy, near
Bologna, Maranello has been home to Ferrari
since the 1940s.
 At more than 250,000 sq metres, the
factory's 45 buildings house more than 3,000
workers.

10. HISTORY
 Throughout its history, Ferrari has supplied
racing cars to other entrants, aside from its
own works Scuderia Ferrari team.
 In the 1950s and 60s, Ferrari supplied
Formula One cars to a number of private
entrants and other teams. One famous
example was Tony Vandervell's team, which
raced the Thinwall Special modified Ferraris
before building their own Vanwall cars. The
North American Racing Team's entries in the
final three rounds of the 1969 season were
the last occasions on which a team other than
Scuderia Ferrari entered a World
Championship Grand Prix with a Ferrari car.

11.  Ferrari supplied cars complete with V8
engines for the A1 Grand Prix series, from the
2008-09 season. The car was designed by
Rory Byrne and is styled to resemble the 2004
Ferrari Formula one car.
 The 599 GTB Fiorina and F430 GT are used in
GT racing series. The Ferrari Challenge is a
one make racing series for the Ferrari F430.
Ferrari's latest supercar, the 2006 FXX is not
road legal, and is therefore only used for
track events.

12.  Ferrari has an internally managed
merchandising line that licenses many
products bearing the Ferrari brand, including
eyewear, pens, pencils, electronic
goods, perfume, clothing, high-tech
bicycles, watches, cell phones, and even
laptop computers.
 Ferrari also runs a museum, the Galleria
Ferrari in Maranello, which displays road and
race cars and other items from the company's
history.

19. California 458 Italia F12 Berlinetta Ferrari FF
Grand tourer Grand tourer
Sports car Grand tourer
V8 engine 4WD V12
Mid engine V8 V12 engine shooting-
Convertible brake

20. F12 Berlinetta FF Ferrari Four

21.  Three main competitors of Ferrari:
Bayerische Motoren: (volkswagon cars)
 Werke AG Automobili Lamborghini Holding
S.p.A.
 Porsche Automobile Holding SE

23.  In the past Ferrari's main
competitors were Lamborghini and
Maserati but now that Maserati is
owned by Ferrari its main
competitors are Lamborghini and the
Italian hypercar brand Pagani.
Lamborghini has always been the big
one. Ferrucio Lamborghini used to
build tractors but after buying a
Ferrari and criticizing it he decided
to build a better sports car which
became the Miura.
Pagani on the other hand have
delved into the world of incredibly
expensive yet incredibly exclusive
hand-made carbon fiber
hypercars, with multiple iterations of
a Mercedes-Benz AMG-developed
V12.

25.  The product is in and maturity stage in its
plc.
 The plan calls for each model to live for eight
years, with an updated version to arrive four
years after a model's introduction.
 It is planning four models in the range, that
will allow Ferrari to debut an all-new or
significantly updated core model every year.

26.  As for hybrids, Ferrari's got a few applications
of its HY-KERS system in the pipeline, but it
will take at least five years to bring them to
market.

28.  Business diversification: Ferrari has a
diversified product portfolio. The company
operates through different business divisions
including: Ferrari group automobiles, Magneti
Marelli, Ferrari and Ferrari Powertrain
Technologies(FPT), and others. Ferrari group's
automobile division designs, produces
and sells vehicles under the Ferrari, Alfa
Romeo, Lancia and Abarth brands. The Ferrari
group automobiles division accounted to 44.9%
of total revenues in FY2008.

29. Ferrari powertrain(FTP) Ferrari Romeo

30. Lancia Abarth

31.  Strategic acquisition
 Ferrari has focused on strategic acquisition to
expand its business. FPT Powertrain
Technologies fully acquired Tritec Motors
from Chrysler and decided to give is a new
name which is FPT Powertrain do Brasil -
Industria e Comercio de Motores. The
purchase includes the facilities, the
manufacturing unit, the production lines and
the license to produce the current range of
products.

32.  Innovative Products:
 Despite challenging market conditions in
2008, Ferrari added several products to its
existing product range. Innovation continued
with a focus on both product and
methodology.

33.  Lack of scale compared to peers: Ferrari lacks
the scale to compete with large players in the
markets in which it operates. Many of its
competitors such as General Motors, Ford
Motor are larger in size. Therefore, sluggish
performance of major operating divisions will
eventually affect Ferrari's financial position
and puts pressure on other profit making
divisions of the company.

35.  Poor performance of Ferrari in major markets:
 Ferrari's sales witnessed poor performance in
some of its key geographic segments.
Italy, which is the largest geographic market for
Ferrari, accounted for 24.1% of the total revenues
in FY2008.
 Revenues from Italy reached E14,316 million
($21,063.7 million) in FY2008, a decline of 9.7%
compared to 2007. The decrease in revenue
contribution from Italy, the US, Germany, the
UK, Spain, and Turkey and other countries has
offset the increase in revenues witnessed by
Brazil, France, Poland and other
regions.Therefore,poor performance of Ferrari in
major markets may eventually affect the group's
financial performance.

36. Opportunities:
 Growing economy in India and China:
Developing economies in Asia are spending
heavily on luxury material. Therefore, growth
in infrastructure and standard of living of the
citizen of this highly developing nations will
also increase the sale of Ferrari car in such
location.

37.  Forecasted global recession in 2009: The global
economy is presently in a massive financial
instability thereby causing an acute loss of
confidence. According to the world economy
outlook of the IMF, global economies decreased
sharply in 2009 and in 2010.. Also, the GDP
growth rate of Eurozone was forecasted to
decline from 0.9% in 2008 to -4.2% in
2009.These economic factors initially affected
consumer demand for less fuel efficient
vehicles, particularly full-size pick-up trucks and
sport utility vehicles. In addition, consumer
demand for automobiles has decreased due to a
decline in the availability of financing and a
significant contraction in consumer spending
based on the continued recession in the
US, resulting in automobile sales at their lowest
levels in 16 years. Therefore, further recession in
global economy would harm Ferrari's business by
adversely affecting its revenues.

38.  Market orientation mainly focuses on
 Understanding customer's needs
 Competitor's abilities and continuously
collecting information about them.
 Sharing of information across various
departments.
 Creating customer value using above
mentioned information

39. Product oriented company
 Ferrari produces excellent, well designed, quality products which are
great value for money. Customers are sure to want our products. That's
the kind of approach Ferrari demands out of it customers.
 Product orientation occurs where the focus is given to the product rather
than to the needs and wants of a customer. In a company like Ferrari
they need to concentrate on their products, because over the years
Ferrari managed to satisfy its customers through its superiority in
quality and performance by delivering speed, style, luxury in their
products.
 Relationship marketing of Ferrari
 Ferrari has always managed to Build and keep good relationship with
their customers, by providing value for the customer's money. Ferrari's
focus is on the whole relationship between suppliers and customers.
Ferrari's aim is to provide the best possible attention, Customer services
to their customers by providing quality and increased performance in
their products and services, and therefore build customer loyalty.
 Societal marketing of Ferrari
 This concept is based on social responsibility or society's long term
interests.

40.  Ferrari has had a long standing relationship
with Shell Oil. It is a technical partnership
with Ferrari and Ducati to test as well as
supply fuel and oils to the Formula One, Moto
GP and World Superbike racing teams. For
example, the Shell V-Power premium
gasoline fuel has been developed with the
many years of technical expertise between
Shell and Ferrari.

41.  Ferrari have had agreements to supply
Formula One engines to a number of other
teams over the years, and currently supply
Scuderia Toro Rosso and Sauber F1 Team

42.  The different types of distribution channels are:
 Direct channels which link the producer
directly to the consumer.
 Indirect channels which vary in length
depending on the number of intermediaries.
 Hybrid channel: The term "hybrid marketing
channels" refers to a business' use of more than
one marketing channel to market its products.
This has become more common as companies
find that using one channel alone may not be
sufficient to stay competitive.

44.  Ferrari's first vehicle was the 125 S sports/racing model. In
1949, the Ferrari 166 Inter, the company's first move into
the grand touring market, which continues to make up the
bulk of Ferrari sales to the present day.
 Several early cars featured bodywork customised by a
number of coachbuilders such as Pininfarina, Zagato and
Bertone.
 The Dino was the first mid engined Ferrari. This layout
would go on to be used in most Ferraris of the 1980s and
1990s. V8 Ferrari models make up well over half of the
marque's total production.
 For a time, Ferrari built 2+2 versions of its mid engined V8
cars. Although they looked quite different from their 2-seat
counterparts, both the GT4 and Mondial were closely related
to the 308 GTB.
 The company has also produced front engined 2+2
cars, culminating in the current 612 Scaglietti and
California.
 Ferrari entered the mid engined 12-cylinder fray with the
Berlinetta Boxer in 1973. The later Testarossa remains one
of the most famous Ferraris.

46.  Ferrari P4/5
 Ferrari has produced a number of concept
cars, such as the Ferrari Mythos. While some of
these were quite radical (such as the Ferrari
Modulo) and never intended for
production, others such as the Ferrari Mythos
have shown styling elements which were later
incorporated into production models.
 The most recent concept car to be produced by
Ferrari themselves was the 2010 Ferrari Millechili.
 A number of one-off special versions of Ferrari
road cars have also been produced, some of
which have been commissioned by wealthy
owners. One of the examples is the Ferrari P4/5.

47. Ferrari Millechili Ferrari spider

48.  The Special Projects program is a
collaboration by Ferrari with Italian
automobile coachbuilders such as
Fioravanti, Pininfarina, and Zagato to build
custom cars using selected Ferrari models as
a structural base. The first car under this
program is the SP1, commissioned by a
Japanese business executive. The second is
the P540 Superfast Aperta, commissioned by
an American enthusiast

49. Fioravanti P540 Superfast Aperta

51. Ferrari 166 Inter Coupe
Touring

52.  Enzo
 The company's loftiest efforts have been in
the supercar market. The 1962 250 GTO may
be considered the first in the line of Ferrari
supercars, which extends to the recent Enzo
and FXX models.

54.  Ferrari has considered making hybrids. A
F430 Spider that runs on ethanol was
displayed at the 2008 Detroit Auto Show.
Ferrari has announced that a hybrid will be in
production by 2015. At the 2010 Geneva
Motor Show, Ferrari unveiled a hybrid version
of their flagship 599. Called the "HY-KERS
Concept", Ferrari's hybrid system adds more
than 100 horsepower on top of the 599
Fiorano's 612 HP

56. The estimated total of Ferrari built and sold cars in whole company history is about 130
000.[10]
Sales to end customers (number of type-approved vehicles)
Year
1 2 3 4 5 6 78
1999[11] 3,775
2000[12] 4,070
2001[13] 4,289
2002[14] 4,236
2003[15] 4,238
2004[16] 4,975
2005[17] 5,409
2006[18] 5,671
2007[19] 6,465
2008[20] 6,587
2009[21] 6,250

57.  Based on the SWOT analysis done in respect
to Ferrari operations, it will be suggested that
Ferrari focuses more on it opportunities and
strength in the area of business
diversification and innovative products which
can make it realize more revenue and
patronage and also work on it's weaknesses
and threats in the area of global economic
instability and competitive pressure from
other manufacturers of automobile industry.

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