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1
Tools to develop a positive
            workplace culture

Introduction (9h30 - 10h)
Presentation by Pascale Luyckx (10h - 11h)

Break (11h - 11h15)
Presentation by Laurence Vanhée (11h15 - 12h15)

Discussion (12h15 - 13h15)
Conclusions (13h15 - 13h30)

Networking lunch (13h30 - 14h30)



                        2
Pascale Luyckx (Speaker 1)

•   Specialized in the transformation of HR in the
    context of globalization


•   > 23 years of experience @ U.S. multinationals


•   Past: HR Director at Pfizer & Senior HR Director
    at Quintiles Belgium


•   Present: Managing Director & HR Freelance
    Consultant at HRBP-Consulting


•   Topic of today: a changing workplace culture at
    Quintiles Belgium
Laurence Vanhée (Speaker 2)


•   Specialized in people organization and change
    management


•   Human Heritage Developer (people are not
    resources!)


•   Past: VP Corporate HR at IBA, Group HR
    Director at Groupe DBassociates


•   Present: Human Heritage Developer at Belgian
    Ministry of Social Security


•   Topic of today: Transforming the way we
    manage people
Bob Thomas (Moderator 1)



•   Specialized in Corporate Culture, Organizational
    change & team building, Talent Development


•   People and their talents are what matters


•   Past: Director-Global Head Organization & People
    Development at GSK Biologicals; Managing Partner
    at Hermes Consulting


•   Present: Partner at Acker Deboeck and Company
Mark Verheyden (Moderator 2)



•   PhD Student Communication Sciences


•   Fascinated by employer branding and
    corporate culture


•   Past: graduated in History and
    Communication Sciences at the Vrije
    Universiteit Brussel


•   Present: Teaching Assistant
    (Communication Sciences) following
    an additional master program at the
    Institute for European Studies
This workshop is about...

Sharing best practices
Discussing tools used to change a workplace
culture

Tackling problems encountered during a culture
change

The exchange of experiences
The use of theoretical concepts that help us see
things in a different perspective

Brainstorming over new possibilities to motivate
people

                         7
The ultimate goal


To become a visionary
company




                        8
Being Visionary



Clock building, not time telling
More than profits

Preserve the core while stimulating progress

BHAG (‘Big Hairy Audacious Goals’)
Cult-like cultures

Try a lot of stuff and keep what works
Homegrown is simply better


                      9
Human Relations are at
             the core



Some useful concepts:
  Organizational identification

  Commitment
  Employer branding

  Employee motivation

  ...



                     10
But...




What on earth does it mean!?




             11
You only realize what it is, when you
      don’t have it no more




                 12
Sabena: bankrupt but not
                 forgotten

“Everyone worked for Sabena, everything else was bull.”
(Decraene, Denruyter, Sciot, 2002)

“Sabena is and stays a part of who we are.” (De Morgen,
2006)
“I dreamed about Sabena for many more years, every night I
used my badge.” (De Morgen, 2006)

“Because Sabena, that was one family.” (Het Laatste Nieuws,
2004)

“I have never seen a corporate culture that remained so
strong (even after bankruptcy).” (De Morgen, 2002)

                          13
The question




Is it possible to create a sense of
 community at the workplace?



                 14
The answer




 You!




   15

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Keynote presentation hr_and_optimism

  • 1. 1
  • 2. Tools to develop a positive workplace culture Introduction (9h30 - 10h) Presentation by Pascale Luyckx (10h - 11h) Break (11h - 11h15) Presentation by Laurence Vanhée (11h15 - 12h15) Discussion (12h15 - 13h15) Conclusions (13h15 - 13h30) Networking lunch (13h30 - 14h30) 2
  • 3. Pascale Luyckx (Speaker 1) • Specialized in the transformation of HR in the context of globalization • > 23 years of experience @ U.S. multinationals • Past: HR Director at Pfizer & Senior HR Director at Quintiles Belgium • Present: Managing Director & HR Freelance Consultant at HRBP-Consulting • Topic of today: a changing workplace culture at Quintiles Belgium
  • 4. Laurence Vanhée (Speaker 2) • Specialized in people organization and change management • Human Heritage Developer (people are not resources!) • Past: VP Corporate HR at IBA, Group HR Director at Groupe DBassociates • Present: Human Heritage Developer at Belgian Ministry of Social Security • Topic of today: Transforming the way we manage people
  • 5. Bob Thomas (Moderator 1) • Specialized in Corporate Culture, Organizational change & team building, Talent Development • People and their talents are what matters • Past: Director-Global Head Organization & People Development at GSK Biologicals; Managing Partner at Hermes Consulting • Present: Partner at Acker Deboeck and Company
  • 6. Mark Verheyden (Moderator 2) • PhD Student Communication Sciences • Fascinated by employer branding and corporate culture • Past: graduated in History and Communication Sciences at the Vrije Universiteit Brussel • Present: Teaching Assistant (Communication Sciences) following an additional master program at the Institute for European Studies
  • 7. This workshop is about... Sharing best practices Discussing tools used to change a workplace culture Tackling problems encountered during a culture change The exchange of experiences The use of theoretical concepts that help us see things in a different perspective Brainstorming over new possibilities to motivate people 7
  • 8. The ultimate goal To become a visionary company 8
  • 9. Being Visionary Clock building, not time telling More than profits Preserve the core while stimulating progress BHAG (‘Big Hairy Audacious Goals’) Cult-like cultures Try a lot of stuff and keep what works Homegrown is simply better 9
  • 10. Human Relations are at the core Some useful concepts: Organizational identification Commitment Employer branding Employee motivation ... 10
  • 11. But... What on earth does it mean!? 11
  • 12. You only realize what it is, when you don’t have it no more 12
  • 13. Sabena: bankrupt but not forgotten “Everyone worked for Sabena, everything else was bull.” (Decraene, Denruyter, Sciot, 2002) “Sabena is and stays a part of who we are.” (De Morgen, 2006) “I dreamed about Sabena for many more years, every night I used my badge.” (De Morgen, 2006) “Because Sabena, that was one family.” (Het Laatste Nieuws, 2004) “I have never seen a corporate culture that remained so strong (even after bankruptcy).” (De Morgen, 2002) 13
  • 14. The question Is it possible to create a sense of community at the workplace? 14