3. Pascale Luyckx (Speaker 1)
• Specialized in the transformation of HR in the
context of globalization
• > 23 years of experience @ U.S. multinationals
• Past: HR Director at Pfizer & Senior HR Director
at Quintiles Belgium
• Present: Managing Director & HR Freelance
Consultant at HRBP-Consulting
• Topic of today: a changing workplace culture at
Quintiles Belgium
4. Laurence Vanhée (Speaker 2)
• Specialized in people organization and change
management
• Human Heritage Developer (people are not
resources!)
• Past: VP Corporate HR at IBA, Group HR
Director at Groupe DBassociates
• Present: Human Heritage Developer at Belgian
Ministry of Social Security
• Topic of today: Transforming the way we
manage people
5. Bob Thomas (Moderator 1)
• Specialized in Corporate Culture, Organizational
change & team building, Talent Development
• People and their talents are what matters
• Past: Director-Global Head Organization & People
Development at GSK Biologicals; Managing Partner
at Hermes Consulting
• Present: Partner at Acker Deboeck and Company
6. Mark Verheyden (Moderator 2)
• PhD Student Communication Sciences
• Fascinated by employer branding and
corporate culture
• Past: graduated in History and
Communication Sciences at the Vrije
Universiteit Brussel
• Present: Teaching Assistant
(Communication Sciences) following
an additional master program at the
Institute for European Studies
7. This workshop is about...
Sharing best practices
Discussing tools used to change a workplace
culture
Tackling problems encountered during a culture
change
The exchange of experiences
The use of theoretical concepts that help us see
things in a different perspective
Brainstorming over new possibilities to motivate
people
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9. Being Visionary
Clock building, not time telling
More than profits
Preserve the core while stimulating progress
BHAG (‘Big Hairy Audacious Goals’)
Cult-like cultures
Try a lot of stuff and keep what works
Homegrown is simply better
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10. Human Relations are at
the core
Some useful concepts:
Organizational identification
Commitment
Employer branding
Employee motivation
...
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13. Sabena: bankrupt but not
forgotten
“Everyone worked for Sabena, everything else was bull.”
(Decraene, Denruyter, Sciot, 2002)
“Sabena is and stays a part of who we are.” (De Morgen,
2006)
“I dreamed about Sabena for many more years, every night I
used my badge.” (De Morgen, 2006)
“Because Sabena, that was one family.” (Het Laatste Nieuws,
2004)
“I have never seen a corporate culture that remained so
strong (even after bankruptcy).” (De Morgen, 2002)
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14. The question
Is it possible to create a sense of
community at the workplace?
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