My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports an organizational strategy. Also discussed some specific opportunities and examples for using social media.

1. 140 CHARACTERS OR LESS:
Is Social Media Driving Real
Business or are we just Tweeting/
Friending/Following/Linking/
Digging between ourselves?
Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
@murrayiz

2. How Many?
@murrayiz

3. How Many?
Why?
@murrayiz

4. Successful
Marketing?
@murrayiz

5. Marketing
Successful?
Hint: It’s Strategy :
@murrayiz

6. Hits a
Grand-Slam
@murrayiz

7. Social Media?
Goal B
R
Social Media? Strategy
A
Social Media? Campaign N
D
Social Media!!!
Social Media? Tactic
@murrayiz

8. A: 30 Years
Q: What is the
difference between
Twitter and CB Radio?
@murrayiz

9. So are we just
talking to
ourselves?
(Murray Doesn’t Think So)
@murrayiz

10. 767 Million*
 2.5x US
 10x MLB
 8x SuperBowl XLIII
 7000x CES
 4.5x Delta
And they’ve segmented themselves
*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
@murrayiz

11. Segmented??
Murray, please tell me what
does that mean for me?
@murrayiz

12. But Murray,
I Own the “Purple Store”
@murrayiz

13. But Murray,
I Sell Purple Pens … or Shoes
@murrayiz

14. But Murray,
My Customers Are Local
@murrayiz

15. But Murray, Social Marketing
Just Won’t Work in My
Industry!
@murrayiz

16. But Murray, I Really
Don’t Have the Time
@murrayiz

17. So-So-Social Graph?
Murray Potentially
Creates
22,300
SeaWorld
Murray Goes Murray Tweets Impressions
to SeaWorld And Posts
(with son) (11 Tweets)
(9 images)
(1 video)
@murrayiz

18. Huh ?
@murrayiz

19. Huh ??
@murrayiz

20. Huh ???
@murrayiz

21. Murray’s 10 Platinum Rules
for Social Marketing
1. It’s a tactic
2. Don’t hurt your Ankle jumping on the bandwagon
3. Once on the Bandwagon, Don’t Jump Off
4. Never confuse fad for fashion
5. Clean your house before inviting guests to the party
6. Recruit from your base, THEN leverage
7. Build something bigger than yourself
8. Have a Bouncey-House
9. Be Relevant
10.Be Authentic
@murrayiz

22. Murray’s 6 More Platinum
Rules for Social Marketing
11. Build it and they will NOT come
12. Don’t forget about other media
13. Make sure your strategy is flexible
14. TOS and Platform ‘Enhancements’
15. Budget for ‘Recruitment’
16. Mom was right about First Impressions
@murrayiz

23. Shameless self-promotion:
If you enjoyed this presentation, please
tweet about it. Thx!
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Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
@murrayiz