Video And Blogging Presented at Shecon 2011 #shecon

•

1 j'aime•689 vues

My presentation to SheCon 2011 (#shecon) on Video and Blogging. Video should be an integral part of everyone's Social Media Strategy. Done right, video can be used to create not only a tremendous following by allowing you to connect with your audience, but can also drive great Search Engine Optimization (SEO) results. Check us out at http://www.biztegra.com and http://www.smworkshop.com.

Technologie Business

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Follow @Biztegra on Twitter right now
I’ll Wait

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Murray Izenwasser
Strategy Practice Lead, Biztegra

www.ContactMurray.com

@murrayiz

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Education
Strategy
Development
Engagement
www.SMWorkshop.com

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

By 2014, 3D and HD Internet video
VEVO had 48,998 unique viewers will include 46% of Internet video 2 Billion Views a Day
averaging 81.2 minutes per viewer. traffic.
Advanced Internet video (3D and HD)
will increase 23-fold between 2009
and 2014.
The World
In February 2011 there were 3.8
According to comScore Video Metrix,
in February 2011 the total U.S. unique
video viewers on the Internet was
million video ads, which averages
about 30.2 ads per viewer and
Is Watching
169,646 with an average of 816.4 reached 42% of the total U.S.
minutes per viewer. population.
Video ads accounted for 12.4% of all
Microsoft Sites had 48,812 unique videos viewed and 1.2% of all minutes
Facebook.com had 46,661 unique viewers averaging 46.5 minutes per spent watching video online.
viewers averaging 18.5 minutes per viewer.
viewer.
70% of Traffic Comes from Outside
24 Hours of Video Uploaded Every Average Person Spends 15 Minutes a US
Minute Day Watching
Viacom Digital had 45,214 unique
Top video ad networks potentially reach viewers averaging 74.2 minutes
The length of the average video was per viewer. 24 Hours of Video Uploaded Every
the following proportions of the total
5.1 minutes in February 2011. Minute
U.S. population:
Google Display Network at 46.7%
Tremor Media at 46.3% The average online video ad was 24 Google sites had 141,065 total unique
BrightRoll Video Network at 37.3%. seconds. viewers, averaging 261.6 minutes
per viewer in the month.
Hulu had 27,257 unique viewers
averaging 224.3 minutes per viewer. In a 2010 report from Cisco, 30% of
82.5% of the U.S. Internet audience Internet traffic is currently video. By
viewed a video online. 75% more Online video ad spending will swell 2013, 90% of Internet traffic will be
videos online in December 2010 than from $1.97 billion to $5.71 billion. video.
December 2008. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Examples

& Tips

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Mark Horvath

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

GO BIG !
GO VIRAL !
Flickr / JD Hancock
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

GO BIG !
GO VIRAL !

Flickr / Soggydan
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

GO BIG !
GO VIRAL !

Flickr / OliBac
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

GO BIG !
GO VIRAL !

Flickr / limaoscarjuliet
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Go Big! GO VIRAL !

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

YouTube is the…
2nd largest search engine
3rd most Visited Site

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

What Can Happen

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

After 6 Minutes…

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

1
2
After 8 Hours…

3

4
5
6

7

8

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

After 8 Hours…
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Just Luck?

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Quick, Little Video…

Link To Video

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

The Results?

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

1
2
After 10 Minutes…

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

1

2

3
4
After 50 Minutes…

5

6

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

1

2

3
4

5
After 9 Hours…

6

7

8

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

What Will You Need?

Camera
Lighting
Keep It
Sound Simple
Editing Software

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

What Will You Say?
Training Videos
Presentations
Help / How-Tos
Events
Expert Interviews Keep It
Contests Relevant

Daily / Weekly Thoughts
Customer Interviews
Does It Really Matter (?)

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Two Keys
Keep it Simple
Be Yourself
Don’t Spend A Lot On Equipment
Tag, Title, Describe Appropriately
Start
Don’t Stop!

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

I just really like this image.

Flickr / jimharmer

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Thank You…

…Very much!

Flickr / meddygarnet

© 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Contenu connexe

Plus de Murray Izenwasser

Using Video To Dominate SEO

Murray Izenwasser

My presentation to Social Media Club Orlando. There were 5 panelists, and each was given 10 minutes to present a metric of their choice, one which each felt was the most important. I chose revenue, as at the end of the day, that's the only one that truly matters. If you are looking for a great presentation on the topic, see Olivier Blanchard's: Basics Of Social Media Roi found at: http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi.

Social Media Metrics and ROI: Revenue

Murray Izenwasser

Location Based Applications and Social Media Strategy

Murray Izenwasser

My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Vi...

Murray Izenwasser

Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS...

Murray Izenwasser

PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Li...

Murray Izenwasser

RefreshMiami Presentation - 140 CHARACTERS OR LESS: What Will Today’s Social ...

Murray Izenwasser

Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS ...

Murray Izenwasser

My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports a organizational strategy. Also discussed the process we go through to develop social media programs for our clients, in a case study for Nova Southeastern University.

Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: ...

Murray Izenwasser

Plus de Murray Izenwasser (9)

Using Video To Dominate SEO

Social Media Metrics and ROI: Revenue

Location Based Applications and Social Media Strategy

My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Vi...

Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS...

PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Li...

RefreshMiami Presentation - 140 CHARACTERS OR LESS: What Will Today’s Social ...

Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS ...

Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: ...

Dernier

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Dernier (20)

Automating Google Workspace (GWS) & more with Apps Script

GenCyber Cyber Security Day Presentation

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Boost PC performance: How more available memory can improve productivity

How to Troubleshoot Apps for the Modern Connected Worker

A Domino Admins Adventures (Engage 2024)

Driving Behavioral Change for Information Management through Data-Driven Gree...

A Year of the Servo Reboot: Where Are We Now?

Strategies for Landing an Oracle DBA Job as a Fresher

Artificial Intelligence: Facts and Myths

[2024]Digital Global Overview Report 2024 Meltwater.pdf

presentation ICT roal in 21st century education

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Data Cloud, More than a CDP by Matt Robison

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Finology Group – Insurtech Innovation Award 2024

GenAI Risks & Security Meetup 01052024.pdf

Video And Blogging Presented at Shecon 2011 #shecon

5. By 2014, 3D and HD Internet video VEVO had 48,998 unique viewers will include 46% of Internet video 2 Billion Views a Day averaging 81.2 minutes per viewer. traffic. Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. The World In February 2011 there were 3.8 According to comScore Video Metrix, in February 2011 the total U.S. unique video viewers on the Internet was million video ads, which averages about 30.2 ads per viewer and Is Watching 169,646 with an average of 816.4 reached 42% of the total U.S. minutes per viewer. population. Video ads accounted for 12.4% of all Microsoft Sites had 48,812 unique videos viewed and 1.2% of all minutes Facebook.com had 46,661 unique viewers averaging 46.5 minutes per spent watching video online. viewers averaging 18.5 minutes per viewer. viewer. 70% of Traffic Comes from Outside 24 Hours of Video Uploaded Every Average Person Spends 15 Minutes a US Minute Day Watching Viacom Digital had 45,214 unique Top video ad networks potentially reach viewers averaging 74.2 minutes The length of the average video was per viewer. 24 Hours of Video Uploaded Every the following proportions of the total 5.1 minutes in February 2011. Minute U.S. population: Google Display Network at 46.7% Tremor Media at 46.3% The average online video ad was 24 Google sites had 141,065 total unique BrightRoll Video Network at 37.3%. seconds. viewers, averaging 261.6 minutes per viewer in the month. Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer. In a 2010 report from Cisco, 30% of 82.5% of the U.S. Internet audience Internet traffic is currently video. By viewed a video online. 75% more Online video ad spending will swell 2013, 90% of Internet traffic will be videos online in December 2010 than from $1.97 billion to $5.71 billion. video. December 2008. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce

39. What Will You Say? Training Videos Presentations Help / How-Tos Events Expert Interviews Keep It Contests Relevant Daily / Weekly Thoughts Customer Interviews Does It Really Matter (?) © 2011 Biztegra – All Rights Reserved – Do Not Reproduce

Video And Blogging Presented at Shecon 2011 #shecon

Recommandé

Recommandé

Contenu connexe

Plus de Murray Izenwasser

Plus de Murray Izenwasser (9)

Dernier

Dernier (20)

Video And Blogging Presented at Shecon 2011 #shecon