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The Multimedia Principle Elizabeth J Mcallister Denise O’brien Peter Sabath Marvin Spinner Lisa Valeri Colleen Williams Tonya Wright Gregory Zirkle
Do Visuals Make A Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Include Both Words and Graphics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Ways to Use Graphics to Promote Learning: ,[object Object],[object Object],[object Object],[object Object]
Example 1: Using graphics to teach five different types of content such as facts, concepts, processes, procedures, and principles:  This graphic teaches content related to the life cycle of the frog. Graphic Source:  http://www.cwmb.sa.gov.au/kwc/programs/a_frogs_life/images/fl-2_clip_image001.gif
In this screen capture from the Science News for Kids site, the graphics are used to organize the sections of the website. Clicking on each graphic takes the student to a different section of the website. Graphic Source:  http://www.sciencenewsforkids.org /   Example 2: Using graphics as topic organizers
Example 3: Using graphics to show relationships This graphic shows the learner the relationship between two different types of Buddhism. Venn diagrams are only one type of graphic that shows relationships. Graphic Source:  http://www.pps.k12.or.us/schools-c/pages/westsylvan/student/religion/buddhism_pm/venn-diagram.gif
Example 4: Using graphics as lesson interfaces This screen capture is from a site which has emergency case simulators for veterinary students. The students using the site have to choose the procedures and type of care appropriate for each emergency case. Graphic Source:  http://www.rvc.ac.uk/review/cases/Jess/jess.htm
Psychological Reasons for Multimedia Principle ,[object Object],[object Object],[object Object]
Education and Words ,[object Object],[object Object],[object Object],[object Object]
Information Acquisition Theory ,[object Object],[object Object]
Information Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Acquisition Theory  ,[object Object],[object Object],[object Object]
Knowledge Construction Theory ,[object Object],[object Object]
Knowledge Construction Theory: Instruction ,[object Object],[object Object],[object Object],[object Object]
Knowledge Construction Theory: Learning ,[object Object],[object Object],[object Object]
Multimedia Lessons ,[object Object],[object Object],+ =
Evidence for Using Words and Pictures ,[object Object]
Learning is Better from Words Plus Graphics Than from Words Alone. 0 100 80 6 0 4 0 2 0 Words + Graphics Words Alone
Research  ,[object Object],[object Object],People who learned from words and graphics produced 55% to 121% more correct solutions. People who learned from words alone.
Finding the Multimedia Effect ,[object Object]
Graphic Organizers ,[object Object],[object Object]
Defining “Novices” and “Experts” ,[object Object],[object Object]
Evidence: Why does this principle work best for novices? ,[object Object],[object Object],[object Object]
Using words to create  mental images ,[object Object],[object Object],[object Object]
More Evidence ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Static Illustrations or Animations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Cool moist air moves over a warmer surface and becomes heated.” “ Warmed moist air near the earth’s surface rises rapidly.” “ As the air in this updraft cools, water vapor condenses into water droplets and forms a cloud.” “ The cloud’s top extends above the freezing level, so the upper portion of the cloud is composed of tiny ice crystals.” “ Eventually, the water droplets and ice crystals become too large to be suspended by the updrafts.” “ As raindrops and ice crystals fall through the cloud, they drag some of the air in the cloud downward, producing downdrafts.” “ When downdrafts strike the ground, they spread out in all directions, producing the gusts of cool wind people feel just before the start of the rain.” “ Within the cloud, the rising and falling air currents cause electrical charges to build.”
Research ,[object Object],[object Object]
Should Animation Ever Be Used? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What We Don’t Know About Visuals
Which is more effective? ,[object Object],[object Object]
Are the effects long term?
Do we have the time to create them?
What are the cost benefits?
Motivation in color?
Does it matter which?
These are questions not answered in the principal
More research is needed…
References Clark, R.C., & Mayer, R.E. (2008). Applying the multimedia principle.  E-learning and the science of instruction  (3rd ed., pp. 447-478). San Francisco, CA: Pfeiffer. Graphic Sources:  http://www.cwmb.sa.gov.au/kwc/programs/a_frogs_life/images/fl-2_clip_image001.gif   http://www.sciencenewsforkids.org/   http://www.pps.k12.or.us/schools-c/pages/westsylvan/student/religion/buddhism_pm/venn-diagram.gif http://www.rvc.ac.uk/review/cases/Jess/jess.htm

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The Multimedia Principle

  • 1. The Multimedia Principle Elizabeth J Mcallister Denise O’brien Peter Sabath Marvin Spinner Lisa Valeri Colleen Williams Tonya Wright Gregory Zirkle
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  • 5. Example 1: Using graphics to teach five different types of content such as facts, concepts, processes, procedures, and principles: This graphic teaches content related to the life cycle of the frog. Graphic Source: http://www.cwmb.sa.gov.au/kwc/programs/a_frogs_life/images/fl-2_clip_image001.gif
  • 6. In this screen capture from the Science News for Kids site, the graphics are used to organize the sections of the website. Clicking on each graphic takes the student to a different section of the website. Graphic Source: http://www.sciencenewsforkids.org / Example 2: Using graphics as topic organizers
  • 7. Example 3: Using graphics to show relationships This graphic shows the learner the relationship between two different types of Buddhism. Venn diagrams are only one type of graphic that shows relationships. Graphic Source: http://www.pps.k12.or.us/schools-c/pages/westsylvan/student/religion/buddhism_pm/venn-diagram.gif
  • 8. Example 4: Using graphics as lesson interfaces This screen capture is from a site which has emergency case simulators for veterinary students. The students using the site have to choose the procedures and type of care appropriate for each emergency case. Graphic Source: http://www.rvc.ac.uk/review/cases/Jess/jess.htm
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  • 19. Learning is Better from Words Plus Graphics Than from Words Alone. 0 100 80 6 0 4 0 2 0 Words + Graphics Words Alone
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  • 29. “ Cool moist air moves over a warmer surface and becomes heated.” “ Warmed moist air near the earth’s surface rises rapidly.” “ As the air in this updraft cools, water vapor condenses into water droplets and forms a cloud.” “ The cloud’s top extends above the freezing level, so the upper portion of the cloud is composed of tiny ice crystals.” “ Eventually, the water droplets and ice crystals become too large to be suspended by the updrafts.” “ As raindrops and ice crystals fall through the cloud, they drag some of the air in the cloud downward, producing downdrafts.” “ When downdrafts strike the ground, they spread out in all directions, producing the gusts of cool wind people feel just before the start of the rain.” “ Within the cloud, the rising and falling air currents cause electrical charges to build.”
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  • 32. What We Don’t Know About Visuals
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  • 34. Are the effects long term?
  • 35. Do we have the time to create them?
  • 36. What are the cost benefits?
  • 38. Does it matter which?
  • 39. These are questions not answered in the principal
  • 40. More research is needed…
  • 41. References Clark, R.C., & Mayer, R.E. (2008). Applying the multimedia principle. E-learning and the science of instruction (3rd ed., pp. 447-478). San Francisco, CA: Pfeiffer. Graphic Sources: http://www.cwmb.sa.gov.au/kwc/programs/a_frogs_life/images/fl-2_clip_image001.gif http://www.sciencenewsforkids.org/ http://www.pps.k12.or.us/schools-c/pages/westsylvan/student/religion/buddhism_pm/venn-diagram.gif http://www.rvc.ac.uk/review/cases/Jess/jess.htm