Presented at Museums and the Web 2010 April 15, 2010 Denver, Colorado As museums move into a new era of engaging with their audiences, some of the best sources of inspiration and examples may come from outside the field. Focusing on how visitors engage and re-imagining the innovative process – essentially acting as a technology startup in the museum – museums can find new partners and new techniques to build long-term relationships and relevance with their visitors. see http://www.archimuse.com/mw2010/abstracts/prg_335002434.html