Tate’s Digital Strategy: The Times They Are A-Changin’
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Presentation given at the Museums Computer Group's Museums on the Web 'Strategically Digital' conference
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Tate’s Digital Strategy: The Times They Are A-Changin’
- 2. Tate Online facts • 1.1–1.9 million unique web visitors per month • 39% international visitors • All artworks in the collection digitised (c. 68,000) • UK’s number two arts website • 750,000 Twitter followers • 460,000 Facebook likes
- 3. Brochure ➜ Channel ➜ Platform
- 5. Brochure ➜ Channel ➜ Platform About us Programme listings Visiting information
- 7. Brochure ➜ Channel ➜ Platform About us Digitised collection Programme listings Learning resources Visiting information Children’s games Research publications Short-from video Magazine articles Email communications
- 9. Brochure ➜ Channel ➜ Platform About us Digitised collection Blogs Programme listings Learning resources Debates Visiting information Children’s games Community Research publications Participation projects Short-from video Social media Magazine articles Email communications
- 10. Tate Online Strategy 2010–12 Need for transformation project Need for audience-centred approach Outline of areas to be addressed
- 12. Tate Digital Strategy 2013–15 Digital is increasingly a dimension of everything.
- 13. Tate Digital Strategy 2013–15
- 14. Tate Digital Strategy 2013–15 Distributed content authorship
- 15. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives
- 16. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content
- 17. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion
- 18. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion Revenue-generating opportunities
- 19. Tate Digital Strategy 2013–15
- 20. Tate Digital Strategy 2013–15 Organisational change
- 21. Tate Digital Strategy 2013–15 Organisational change New governance structure
- 22. Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management
- 23. Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management Audience research
- 24. How big are these changes going to be for the organisation?
- 25. How big are these changes going to be for the organisation? Big.