Andrew Lewis - Thinking Holistically about Mobile-Responsive Services

•Télécharger en tant que PPTX, PDF•

1 j'aime•1,064 vues

From MCG 'Museums Get Mobile!' event 16 May 2014 This session looked at how user needs and behaviours vary across different contexts in their lives and how different devices are used in different ways that affect how to think about responsive service design. It combines concepts to help think through and prioritise a responsive design, with hints and tips based on service implementations at the V&A that you can adapt and use.

Design Technologie Business

Andrew Lewis
Thinking Holistically about
Mobile-responsive Services
Museums Get Mobile!
MCG Spring Meeting
Victoria and Albert Museum
MShed, Bristol, 16 May 2014

A responsive web service is one
that adjusts automatically
to suit the different ways your
audiences choose to access it

brick
• Heavy
• Rough
• Orangey
• Porous
• Flat
• Hand-sized
• Stable on each side
• Dense material
• Quite brittle
• Cheap
characteristics

phone
• Takes photos, videos audio
• Allows remote speech
• Has a rechargeable battery
• Quite light, easily breakable
• Pocket-sized
• Touch enabled, finger-sized
• Expensive/valuable
• Has model-specific features
• Replaces pre-planning
• Taken everywhere
characteristics

• Takes photos, videos audio
• Allows remote speech
• Has a rechargeable battery
• Quite light, easily breakable
• Pocket-sized
• Touch enabled, finger-sized
• Expensive/valuable
• Has model-specific features
• Replaces pre-planning
• Taken everywhere
characteristics

as digital technology changes
User contexts change
services need to be
responsive to
mobile is simply a
significant context (currently)

Department of Transport.THINK! campaign
Mobile users Tablet users
A.Lewis, random observation

Digital elements of a museum visit… screen use is contextual
Discovery Journey Being hereAwareness
Activity: social digital
Location: anywhere
Screen: mobile
Activity: leisurely discovery
Location: home
Screen: tablet
Activity: wayfinding
Location: on the move
Screen: mobile
Activity: leisurely discovery
Location: Museum
Screen – none/gallery screens/
mobile
Twitter, Facebook,
etc
Digital map,
What’s On
Mobile-optimised
Visit Us page
The awesome V&A

Display changes as
screen size changes
@media screen and (max-width: 640px) {
your code here… }
}

Banner
A CB
Banner
A B
E F
C D
A
B
C
Banner

Visitor Information
Optimisation - quick wins based on data

Separate user-design
from digital assets

Search the Collections (STC)
Mobile STC
Website auto-display module
Furniture gallery digital label
Digital map
One chair.
One authoritative
digital asset.
Powered by APIs

www.vam.ac.uk/b/blog/digital-media/mobile-research-resources
Research reports are listed here :)

http://www.vam.ac.uk/b/blog/digital-media/responsive-website-1
Planning V&A responsive is here…

http://www.vam.ac.uk/b/blog/digital-media/mobile-wifi-screens
Mobile Wi-Fi review is here…

Andrew Lewis
Thank you…
Victoria and Albert Museum
www.vam.ac.uk/digital

Contenu connexe

Tendances

The Future of VR and Mobile Games | Scott Flynn

Jessica Tams

Pin Point

Noel Hatch

Designing for Handhelds - Aashish Solanki

STC India UX SIG

The of e commerce

Dan Brinnand

Chip shop presentation m spicer - 2

Martin Spicer

Library services in the palm of your hand

Kristen Edson

Put Your Hostel on the mAPP - Digital Footsteps

GoMio.com

Developing an Online Presence

ianedelman

Jason Sealy - Interactive Resume

Jason Sealy

Jennifer Wilson Aimia Nokia Developer Day

fndc

Unit 3 computer systems

georgehurrell99

Tendances (11)

The Future of VR and Mobile Games | Scott Flynn

Pin Point

Designing for Handhelds - Aashish Solanki

The of e commerce

Chip shop presentation m spicer - 2

Library services in the palm of your hand

Put Your Hostel on the mAPP - Digital Footsteps

Developing an Online Presence

Jason Sealy - Interactive Resume

Jennifer Wilson Aimia Nokia Developer Day

Unit 3 computer systems

Similaire à Andrew Lewis - Thinking Holistically about Mobile-Responsive Services

Tincan - Mobile Elephant

Ben Holliday

Future Mobile Learning (29 August 2011)

Judy Brown

Introduction to mobile accessibility

Jon Gibbins

Mobile Technologies

pryorsw

Mobile Web site options by Reactive

Reactive, part of Accenture Interactive

Strategies for User Experience Design

Robert Stribley

Creating Large-Scale Responsive Websites

Keith Doyle

The Challenge of Building Apps for iBeacon Experiences

Jon Little

Designing and delivering elearning in a multi-device world

Kineo

Mobile is booming as a marketing channel - half of Tesco’s web traffic now comes via mobile as do a fifth of Domino’s Pizza orders. With our continued and growing attachment to our mobile phones and tablets, we get frustrated when the website or app we use does not perform as we expect. This seminar looks at the approach referred to as Mobile 1st which considers the content and design for the smaller screen before the desktop and we will be putting it to the test. Covering a variety of topics, including designing for touch devices; how to ensure a healthy conversion rate from your mobile channel; deploying web apps across devices using products such as PhoneGap or Appcelerat or Titanium; and the pros and cons of optimising design for all phone and tablet devices, this seminar also looks at specific topics such as image strategy for mobile and shares our views on the trends we are seeing in the mobile space.

Mobile first-edinburgh 030913

Precedent

Making Cultural Heritage Mobile: Challenges and Possibilities

Andrew Lewis

COMP 4010 - Lecture11 - AR Applications

Mark Billinghurst

Delivering Digital at the V&A

Andrew Lewis

Accessing Smartphones: Mobile for All in Museums (American Alliance of Museum...

Sofie Andersen

Universal access across devices

Henny Swan

Google glass.

ABhay Panchal

Briding the Gap between Desktop and Mobile publishing

Tom Deryckere

How to create a mobile version of your website

Mahmoud Farrag

Optimising Mobile Seminar, Melbourne & Perth-June'13

Precedent

Code mobile strategy framework

MattMcNeany

Similaire à Andrew Lewis - Thinking Holistically about Mobile-Responsive Services (20)

Tincan - Mobile Elephant

Future Mobile Learning (29 August 2011)

Introduction to mobile accessibility

Mobile Technologies

Mobile Web site options by Reactive

Strategies for User Experience Design

Creating Large-Scale Responsive Websites

The Challenge of Building Apps for iBeacon Experiences

Designing and delivering elearning in a multi-device world

Mobile first-edinburgh 030913

Making Cultural Heritage Mobile: Challenges and Possibilities

COMP 4010 - Lecture11 - AR Applications

Delivering Digital at the V&A

Accessing Smartphones: Mobile for All in Museums (American Alliance of Museum...

Universal access across devices

Google glass.

Briding the Gap between Desktop and Mobile publishing

How to create a mobile version of your website

Optimising Mobile Seminar, Melbourne & Perth-June'13

Code mobile strategy framework

Plus de Museums Computer Group

12,000 sheets of paper per week

Museums Computer Group

how online collections could potentially impact the actual art system

Museums Computer Group

Artificial intelligence and machine learning for the analysis and enrichment ...

Museums Computer Group

Balancing enhancement, innovation and invention

Museums Computer Group

The new phygital normal: case studies from India Shalini Bansal (Museums22)

Museums Computer Group

Towards inclusive digital museum innovation: theoretical and practical issues...

Museums Computer Group

Digital is our everyday reality, digital preservation should be too

Museums Computer Group

Cyberattacks: the reality, the trauma, and how to survive. A case study from ...

Museums Computer Group

A shot in the arm for QR Codes in museums

Museums Computer Group

Museums+Tech 2022 Closing panel

Museums Computer Group

Museums+Tech 2022 Keynote

Museums Computer Group

Museums+Tech 2020: Museums in a crisis Entertaining audiences in a time of crisis Alix Geddes, One Further This is an ongoing study looking at types of content posted by museums online during the various crises of 2020, specifically humour, and how audiences interacted with it. The study consists of surveying digital communications staff at large and small museums across the UK and takes data directly from their website analytics and social media platforms. With the sudden pandemic and subsequent lockdown, museums were forced to close their doors to the public and focused on using their digital channels to share the objects, themes, and stories within their collections, albeit with different perspectives. Digital content was transformed, with accessing collections from home and children’s activities at the forefront. We also saw attempts to reach online audiences with content that would amuse, entertain, and engage. Early on during the crisis, people participated in the Getty Museum Challenge (recreating artwork with objects from home), and hashtags such as #MuseumFromHome and #CuratorBattles gained traction. What was the impact of this? What types of content did audiences flock to, and in what numbers? What trends and insights can be pulled from the data available?

Entertaining audiences in a time of crisis Alix Geddes, One Further

Museums Computer Group

Museums+Tech 2020: Museums in a crisis COVID, content strategy & organisational change Georgina Brooke, National Museums Scotland In January 2020 I moved out of my home in Oxford, north of the border to Scotland, to start a new role as Digital Media Content Manager at National Museums Scotland. I’d done Hogmanay and Burns Night, I’d written a new content strategy, which was about to be rolled out across the organisation. I was beginning to feel like I’d got my foot under the door. By 19 March my mood had changed. The museum was closed, all exhibitions indefinitely postponed, my team was going to reduce by 50%, and all my lovely online audiences were very online, very stressed and very vocal. This paper will look at how the Digital Team at National Museums Scotland developed and adapted an effective content strategy through the lockdown period, including: The content formats and storytelling themes that most successfully connected online audiences with our collections and staff Black Lives Matter – convincing Senior Management to react quickly and commit to a step change in our policies on race and representation within the museums What we learnt and how these lessons are now changing our approach to audience engagement as the museum reopen

COVID, content strategy & organisational change Georgina Brooke, National Mus...

Museums Computer Group

Virtual tours and monetisation Paul Fabel, Guided & Nathan Wilson, YourTour

Museums Computer Group

Museums+Tech 2020: Museums in a crisis Videogames and museums: fields in convergence Amy Hondsmerk, Nottingham Trent University As museums and heritage sites consider the ways in which they can engage visitors in the digital age, a trend expedited by the COVID-19 pandemic, the sector has progressively looked to the videogame industry. Tapping into the ‘experience economy’ (Park and Gilmore 1999), this intersection has allowed museums to explore the role of play in understanding the past. This has taken various forms including collaborations with game companies, utilising existing games to reach gaming communities and broaden audiences, and developing new museum-based games. Yet, while many of these game-related initiatives have been successful, thus far the museum sector has mainly employed video games in a manner that has been limited, with museum games remaining primarily focused on educational or entertainment goals. In the context of changing understanding about interpretation in museums and, specifically, of the recognition of the role of visitors as participants in the interpretative process (Hooper-Greenhill 2000, Staiff 2014), the convergence of museums and videogames is rich area to explore and consider how the sector could realise the full potential of museum video games.

Videogames and museums: fields in convergence Amy Hondsmerk, Nottingham Trent...

Museums Computer Group

Museums+Tech 2020: Museums in a crisis Inclusive digital practice in post-lockdown society Becki Morris & Sarah Simcoe, Disability Collaborative Network and EMBED As we navigate out of crisis during unprecedented times, the pandemic has highlighted that the time is right to reflect on the key role that digital is playing in reaching diverse communities as we create the ‘new normal’. While the heritage sector has traditionally taken a piecemeal approach to delivering digital services, these challenging times have necessitated the sector need for embracing digital inclusive practice. This ensures the continued delivery of services, attracts new audiences, including those who may have previously faced barriers to the physical environment and includes those who are vulnerable to COVID-19 complications. The pandemic has provided the sector with a unique opportunity to build positive intersectional inclusion through digital practices. At the same time, the Black Lives Matter movement has highlighted the issue of colonisation and the importance of greater access to related collections. During this presentation, DCN and EMBED, a cross-sector partnership, will share experiences and key learnings from the lockdown period, what we have done to support the sector and how digital inclusion is core to the sector in creating better, more resilient service, support and participation for audiences and the workforce.

Inclusive digital practice in post-lockdown society Becki Morris & Sarah Simc...

Museums Computer Group

Museums+Tech 2020: Museums in a crisis With a houseboat and an iPhone (how IWM supported home learning during lock down) John Glancy, Imperial War Museum When the UK’s schools closed in March 2020 the needs of the nation’s learners changed. Education was moved to a different type of classroom one that often involved a kitchen table for a desk and a digital device instead of an exercise book. Learning outputs in the heritage sector had to change too. School audiences couldn’t visit our galleries and objects, so the galleries and objects had to visit them… With a Houseboat and an iPhone will explore how Imperial War Museums conceived and developed its 16-part web series Adventures in History and brought a national collection into people’s homes. It will also explore how the work done on this project is inspiring Imperial War Museums to evolve its ongoing digital learning offer by tackling some of the most difficult stories in its collections such as Empire history. We will also explore the ways we are proposing to use eyewitness testimony to support a recovery curriculum by aiding health and well being outcomes.

With a houseboat and an iPhone (how IWM supported home learning during lock d...

Museums Computer Group

Brave new world – thinking about the future of museums Sharon Heal, Director ...

Museums Computer Group

Museums+Tech 2020: Museums in a crisis Museums in an Earth crisis – and how digital can help Bridget McKenzie, Climate Museum The multiple crises facing museums and society are all part of the Earth crisis, caused by an extractive and exploitative system. COVID-19 is an outcome of the ecological emergency, and climate breakdown threatens further blows to the relative stability of past decades in which museums have flourished. The Activist Museum Award has allowed us in Climate Museum UK to enquire into the possibilities of non-extractive digital collecting. As part of this, we are exploring extractivism, taking an environmental approach to the challenge of decolonising museums. A new mobile museum, we are reimagining museums for an age of crisis. This lightning talk will summarise our findings of how digital collections might power activism to tackle the big challenges of social and environmental justice. What are the possibilities for museums to collaborate to create an accessible UK-wide digital collection that gives a climate and ecology lens to cultural artefacts? What is the appetite for a commons-based resource that opens up to democratic interpretation, and that enables its users to learn about the Earth crisis, to express views, to design solutions and to take action?

Museums in an Earth crisis – and how digital can help Bridget McKenzie, Clima...

Museums Computer Group

Museums+Tech 2020: Museums in a crisis SDDC virtual visits pre and post COVID-19: what’s changed? Emilie Carruthers, British Museum The Samsung Digital Discovery Centre offers free live workshops to schools delivered through video conferencing technology, and has done for many years. This puts us in a unique position to compare how the programme and its audience has evolved since COVID-19: how have student and teacher’s expectations changed, are teachers now more comfortable booking virtual experiences for their classes and how has the programme evolved to align with audience expectations? We’ll use the most recent data from the schools Autumn term 2020 to explore these questions and think about how the demand for online live experiences in classrooms might evolve in future.

SDDC virtual visits pre and post COVID-19: what’s changed? Emilie Carruthers,...

Museums Computer Group

Plus de Museums Computer Group (20)