The Future of Public Service Content

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Museums Computer Group

UKMW08 Keynote speech

Économie & finance Actualités & Politique

The Future of Public Service Content ,[object Object]

Public-Service Broadcasters ,[object Object],[object Object],[object Object],[object Object]

Non-Public-Service Broadcasters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Institutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Commercial Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Net Promoter “ How likely are you to recommend ___ to a friend or colleague?” Net Promoter Score = % Promoters - % Detractors Extremely likely 1 0 9 8 7 6 5 4 3 2 1 0 Not at all likely Promoters Passive Detractors Source: “The Ultimate Question: Driving Good Profits and True Growth,” Fred Reichheld, HBS Press, 2006, page 31 (% 0 – 6) (% 7 and 8) (% 9 and 10)

Example NetPromoter Calculation: % Rating Likelihood to Recommend XYZ Extremely Likely Not at All Likely Promoters = 56% Detractors = 25% Net Promoter Score = 31%

BBC.co.uk Net Promoter Index Q3. 2006 Cbeebies Doctor Who Sport News Radio 1 EastEnders Weather CBBC London CBBC Newsround Comedy Soup BBC Average US Media Average

The BBC’s Web Principles… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Future of Public Service Content

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11. Universities

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13. Archives & Libraries

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15. Government

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17. Charities & Trusts

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19. Not for profit

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21. More effective investment?

22. A foundation of Open Public Data...?

23. A foundation of Open Public Data...?

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26. </ofcom>

27. Value = Reach x Quality

28. Net Promoter “ How likely are you to recommend ___ to a friend or colleague?” Net Promoter Score = % Promoters - % Detractors Extremely likely 1 0 9 8 7 6 5 4 3 2 1 0 Not at all likely Promoters Passive Detractors Source: “The Ultimate Question: Driving Good Profits and True Growth,” Fred Reichheld, HBS Press, 2006, page 31 (% 0 – 6) (% 7 and 8) (% 9 and 10)

29. Example NetPromoter Calculation: % Rating Likelihood to Recommend XYZ Extremely Likely Not at All Likely Promoters = 56% Detractors = 25% Net Promoter Score = 31%

30. BBC.co.uk Net Promoter Index Q3. 2006 Cbeebies Doctor Who Sport News Radio 1 EastEnders Weather CBBC London CBBC Newsround Comedy Soup BBC Average US Media Average

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35. Thank You [email_address]