This document summarizes the key figures and objectives for Music & You, a music trade show and festival, from its 2008 and 2010 editions. Some key highlights from 2008 include over 72,000 visitors across two sessions, 180 exhibitors representing various music genres, and high visitor satisfaction rates. Objectives for 2010 aim to make it a more festive, participative event for the general public focused on playing music, with support from music professionals and sponsors. An aggressive marketing campaign with a budget over €1 million is planned across various media

1. 19 / 22 November 2010
Grande Halle de la Villette – Paris 19ème
3st edition

2. The key figures for 2008
♪ + 72,000 visitors in 2 sessions
♪ 180 exhibitors at each session representing all forms of music 37%
♪ A young public: 60% of visitors were under 35* 23%
27%
♪ 94% of visitors satisfied with their visits 9%
3%
♪ 10% of visitors came with children 19-24 25-34 35-44 45-54 55 ans et plus
- >79% of these children play a musical instrument
♪ For 86% of visitors, the show is representative of the sector
♪ Principal objectives of the visit:
To discover new instruments/products (50%), try out instruments (41%),
To attend demonstrations (37%).
♪ After their visit, the interviewees wanted…
59% to play even more music
31% to buy a musical instrument or software
6% to play music

3. The objectives in 2010
♪ A show-event:
a festive & participative event
♪ A complete event:
Contemporary forms of music + development of the
representativeness of classical forms of music
♪ 4 days for the general public based on instrumental
playing
Priority target: those aged 12/25
♪ The meeting-place of Music professionals
Retailers, music teachers, etc.

4. The objectives in 2010
♪ A venue with great attractiveness for the
musical sector:
- the Grande Halle de la Villette
♪ Dates of more interest to the general
public:
- 19 to 22 November 2010
- leave the September dates to achieve optimised
communication
- dates for buying Christmas presents

5. Un nouveau Nom
become….

9. Communication
Pop Rock Music
Electro Music

10. Communication
Classical
Music

11. Communication
Jazz
World

12. Communication
Young people
Muz & Zik

13. A participative gathering
● For the visitors: I want
- to try out and touch the instruments
- to take part in the workshops
- to get answers to my questions
- to listen to the message of my favourite brand
- to play live in front of an audience / my pals
- > I want to get new ambitions,
have a good time, and participate!

14. A participative gathering
● ● For the exhibitors:
- I stage my stand to facilitate access to the instruments
- I create my own events beforehand and on my stand
- I get really involved in the programming
- I highlight my brand thanks to the communication tools
- I play a part in offering product prizes and I lend
instruments for the events
- I mobilise my network of contacts:
artistes, teachers, partner brands…

15. A Show-event
• The attractions

16. Exceptional technical
conditions
4 Studios covering 220 sq m to 350 sq m
The Boris Vian Auditorium:
300 seats, excellent acoustics
-> The compartmentalisation of the different “live”
areas will facilitate the management of the sound
level.

17. La Grande Halle de la Villette

18. Ground Floor Plan Contemporary Music Stage:
Amateur Stage :
Showcases,
Jam Sessions
The attractions
« Orchestres à l’Ecole »
Contemporary Musical
Classical Instruments Contemporary Musical Instruments
Instruments
And Music Publishing
Accueil
Caisses
Classical Music Stage
Le Café Jazz Osez la Musique !
Music Software
Masters Class Conferences ► in the Bistro de la Halle
Journées Coaching :
meet the Professional

19. Mezzanine – 1st Floor
Espace Instruments
« Petites Mains »
Artisans
Contemporary Musical
Instruments
& Luthiers Contemporary Musical
Instruments
Contemporary Musical
Instruments
Artisans
Contemporary Musical
Instruments
& Luthiers

20. An offensive
communication drive
• The media plan

21. An offensive
communication drive
• A media plan budgeted at over €1,000,000

22. media plan
• The official partners of the show
* * *
*
• The general interest press
* Partenaires 2008

23. The trade press partners*
et
beaucoup
d’autres….
* Liste 2008

24. A massive poster campaign
Affichage Insert Affichage Insert

25. An offensive Internet strategy
● The high potential of the social web
and social media:
- The social web and social media mean the end of one
way promotion.
- The challenge lies in setting up a strategy for attracting the
interest of individuals and groups of individuals, in direct
relation or proximity to our lines of activity.

26. Use the social networks
● Creation of a Facebook profile
► A site for general public social networking
200 million (active users worldwide)
10 million in France (on 10 June 2009, source: Facebook Ads)
● Updating of My Space Music & You
►profiles: Rock (1,802,763), Metal (611,365)
● Creation of a profile for Twitter Music & You
► a microblogging service for posting short messages (up to 140 characters)
● Partnerships with flagship Internet sets aimed at our priority
target:
► Nrj.fr, Dailymotion.com, Youtube.com, Deezer.com, Fnac.com, msn.com
linternaute.com

27. How to furnish these networks
with content?
● Dates / Place
● News of the show
● Latest news from the sector
● Events
(conferences, attractions, highlights, book
dedications, etc.)
● Adapt the content of the newsletters
● Highlighting exhibitors / products
● Portraits of artistes present at the show
● Premium offer

28. • Involvement of the
Professional networks

29. Involvement of the
Professional networks
• Special offers
– Proposal of special offers
• One ticket bought / one ticket free
– Creation of a section for professionals: the “Village Pro” with free facilities
• A section dedicated to professional conviviality and exchanges of
views
• VIP Pass and Pro Accreditations to access the Village
• Professional targets
– Retailers
– Professional Musicians
– Teachers
– School Directors
– Programmers
– Artistic Agents

30. Involvement of the
Professional networks
• The Retailers
• Involve the retailers in the Key Attraction of the
Show:
– Selection of groups in the regions
• Highlighting on our website of retailers that
communicate on Music & You
• Recognition of a network:
– creation of Music & You Trophies

31. Concerts
● Setting up a programming committee
with the exhibitors and the partners

32. The Sponsors
• Appeal for candidates, profile of sponsors:
- Musician or Group / popular / recognised by musicians /
known to the general public
- Must be available for interviews in the weeks leading up
to the show
- Fervent spokesperson for playing music.
We are looking for 4 sponsors with complementary profiles
to aim at different targets:
• Classical Music
• Contemporary Pop Rock Music
• Urban or Electro Music
• Jazz / World

33. The keys to 2010
• An event dedicated to playing music
• A participative & festive gathering
• A development geared to the general
public
• All the profession involved in the event

34. A team at your service
Show Manager: Antonio Morais
Sales Manager: Philippe Piot
phone : 00 33 (0)1 47 56 25 52 – philippe.piot@reedexpo.fr
Marketing & Communication Manager: Mathilde Gendron
phone : 00 33 (0)1 47 56 21 34 – mathilde.gendron@reedexpo.fr
Marketing & Communication: Isabelle Ducreau
phone : 00 33 (0)1 47 56 67 08 – isabelle.ducreau@reedexpo.fr