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Strategy Analysis
An Examination Using BABOK v3
Agenda
7:00 Welcome - Agenda
7:10 Organisation and Strategy
7:20 BA, BABOK, BACCM, Value and Definition of Success
* Where does BA stand?
7:30 What is Strategy Analysis?
Tasks
• Define Current State
• Define Future State
• Assess Risks
• Define Change Strategy
Tools and Techniques
Examples
9:00 Discussion
Why is strategy important?
Can I use it?
What is Strategic Analysis?
What is Strategy?
ORGANIZATION
Resources
(Capabilities)
Constraints
Risks
Goals
Now Future
How do you define your strategy?
What are your organizations goals?
Does it have plans to reach them?
What are your personal goals for the future?
How do you plan to reach them?
What shall those plans include?
• Who is Business Analyst ?
Very High Level
- Define the vision, mission
- Understand market forces
- Building the value chain
- Define high level strategy of the enterprise
Enterprise BA (Portfolio Level)
- Understand goal and objectives
- Assess the strategy of the company
- Define solutions to meet these goals
- Build business cases
Definition of Success
enable Change
by defining Needs
and recommending Solutions
that deliver Value
to Stakeholders
Business Analysis Value Spectrum
IS STRATEGY ANALYSIS?
Now Future
Now Future
Task: Analyze Current State
Task: Define Future State Task: Assess Risks
Task: Assess Risks
Task: Analyze Current State
Starts w/Business Need
Definition of
Need is the
most critical
Step
Business Need
top-down:​ a strategic goal that needs to be achieved.
bottom-up:​ a problem with the current state of a process, function or system.
middle management:​ a manager needs additional information to make sound
decisions or must perform additional functions to meet business objectives.
external drivers:​ customer demand or business competition in the marketplace.
Business Need
Elicitation Results
Business
Requirements
Current State
Description
Task: Analyze Current State
Other Elements to Consider
• Capabilities and Processes
• Technology and Infrastructure
• Policies
• Business Architecture
• Internal Assets
• External Influencers (All external stakeholders)
• Industry,
• Competition,
• Customers,
• Suppliers,
• Technology
• Macroecon. Factors
Stakeholders
Customer
Domain Subject Matter Expert
End User
Implementation Subject Matter Expert
Operational Support
Project Manager
Regulator
Sponsor
Supplier
Tester
Techniques – Def. Current State
Benchmarking and Market
Analysis
Document Analysis Metrics and Key Performance
Indicators (KPIs)
Risk Analysis and Management:​
Business Capability Analysis Financial Analysis Mind Mapping Root Cause Analysis
Business Model Canvas Focus Groups Observation Scope Modelling
Business Cases Functional Decomposition Organizational Modelling Survey or Questionnaire
Concept Modelling Interviews Process Analysis SWOT Analysis
Data Mining Item Tracking Process Modelling Vendor Assessment
Lessons Learned Workshops
Business
Requirements
Current State
Description
Task: Analyze Current State
Task: Define Future State
Business Objectives
Future State
Description
Task: Define Future State
Business
Requirements
Current State
Description
Potential Value
Constraints
Org. Strategy
KPIs
What to Change?
• business processes
• functions
• lines of business
• organization structures
• staff competencies
• knowledge and skills
• training
• facilities
• desktop tools
• organization locations
• data and information
• application systems
• technology infrastructure
• (more...)
Goals to SMART Objectives
Specific: describing something that has an observable outcome
M​​easurable: tracking and measuring the outcome
A​​chievable: testing the feasibility of the effort
R​​elevant: aligning with the enterprise's vision, mission, and goals,
T​​ime-bounded: defining a time frame that is consistent with the need.
Techniques – Def. Future State
Balanced Scorecard:​ Decision Analysis Mind Mapping Scope Modelling
Benchmarking and Market
Analysis:
Decision Modelling Organizational Modelling Survey or Questionnaire
Brainstorming Financial Analysis Process Modelling SWOT Analysis
Business Capability Analysis Functional Decomposition Prototyping Vendor Assessment
Business Cases Interviews Metrics and Key Performance
Indicators (KPIs)
Workshops
Business Model Canvas Lessons Learned
Business
Requirements
Current State
Description
Task: Analyze
Current State
Business Objectives
Future State
Description
Task: Define
Future State
Potential Value
Task: Assess Risks
Task: Assess Risks
Business Analysis
Approach
Business Policies
Change Strategy
Current State
Description
Future State
Description
Identified Risks
Stakeholder
Engagement Approach
Potential
Value
Business
Objectives
Risk Analysis
Results
Risk Concepts
• Risk Prioritization
• Likelihood of risk
• Impact of risk
Likelihood/Impact Lo Med Hi
Lo 1 2 3
Med 2 4 6
Hi 3 6 9
Risk Concepts
• Risk Tolerance
• Risk Averse
• Neutral
• Risk Seeking
Source: http://www.resilience.willis.com/articles/2015/09/29/why-firm-knowledge-risk-tolerance-can-be-risk-mana/
Risk Concepts
• Recommendation
• Go for benefits regardless of risk
• Go for benefits, reduce risk (likelihood or impact)
• Go for greater benefits to outweigh the risk
• Optimize opportunities
• Do not go for the benefits
Techniques – Assess Risks
Brain Storming ​​Financial Analysis Risk Analysis and
Management
Business Cases​​ Interviews Root Cause Analysis
Decision Analysis Lessons Learned Survey
Document Analysis Mind Mapping Workshops
Business
Requirements
Current State
Description
Task: Analyze
Current State
Business Objectives
Future State
Description
Task: Define
Future State
Potential Value
Risk Analysis Results
Task: Assess
Risks
Task: Define Change
Strategy
Task: Define Change
Strategy
Business Analysis
Approach
Design Options
Solution
Recommendations
Change Strategy
Stakeholder
Engagement Approach
Current State
Description
Future State
Description
Risk Analysis Results
Solution Scope
Solution Scope!
● capabilities,
● technology,
● business rules,
● business decisions,
● data,
● processes,
● resources,
● knowledge and skills,
● models and
descriptions of markets,
● functions,
● locations,
● networks,
● organizational structures,
● workflows,
● events,
● sequence,
● motivations,
● business logic.
Gap Analysis!
• processes,
• functions,
• lines of business,
• organizational
structures,
• staff competencies,
• knowledge and skills,
• facilities,
• locations,
• data and information,
• application systems,
• technology infrastructure
• training
Enterprise Readyness Assessment
• Ready to make the change?
• Ready to SUSTAIN the change?
• Ready to REALIZE the value?
• Resource AVAILABILITY?
Change Strategy
High Level Project Plan(s).
• Organizational Readyness
• Investments
• Timelines for change
• Timelines for value realization
• Opportunity costs of the change strategy
Techniques – Def Chng Strtgy
Balanced
Scorecard:
Decision Analysis:​​ Lessons Learned: Vendor
Assessment:​​
Benchmarking and
Market Analysis
Estimation:​​ Mind Mapping:​​ Workshops
Brainstorming: Financial Analysis Organizational
Modelling
Business
Capability
Analysis:
Focus Groups:​​ Process Modelling:
Business Cases:​​ Functional
Decomposition:
Scope Modelling:​​
Business Model
Canvas:​​
Interviews:​​ SWOT Analysis:​​
Business
Requirements
Current State
Description
Task: Analyze
Current State
Business Objectives
Future State
Description
Task: Define
Future State
Potential Value
Risk Analysis Results
Task: Assess
Risks
Solution Scope
Change Strategy
Task: Define
Change Strategy
Business Analysis Value Spectrum
More ...
http://bit.ly/stratejidersnotlari
www.iiba.org
Credits
Some slides and content is provided by: michele.maritato@iiba.org
Thank you!
Mustafa Tülü
@MustafaTulu
mustafa.tulu@gmail.com
https://tr.linkedin.com/in/mustafatulu

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Strategy analysis

  • 2. Agenda 7:00 Welcome - Agenda 7:10 Organisation and Strategy 7:20 BA, BABOK, BACCM, Value and Definition of Success * Where does BA stand? 7:30 What is Strategy Analysis? Tasks • Define Current State • Define Future State • Assess Risks • Define Change Strategy Tools and Techniques Examples 9:00 Discussion
  • 3. Why is strategy important? Can I use it? What is Strategic Analysis?
  • 6. How do you define your strategy?
  • 7. What are your organizations goals? Does it have plans to reach them? What are your personal goals for the future? How do you plan to reach them? What shall those plans include?
  • 8.
  • 9.
  • 10.
  • 11. • Who is Business Analyst ? Very High Level - Define the vision, mission - Understand market forces - Building the value chain - Define high level strategy of the enterprise Enterprise BA (Portfolio Level) - Understand goal and objectives - Assess the strategy of the company - Define solutions to meet these goals - Build business cases
  • 12.
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  • 15. Definition of Success enable Change by defining Needs and recommending Solutions that deliver Value to Stakeholders
  • 18.
  • 20. Now Future Task: Analyze Current State Task: Define Future State Task: Assess Risks Task: Assess Risks
  • 22.
  • 23. Starts w/Business Need Definition of Need is the most critical Step
  • 24. Business Need top-down:​ a strategic goal that needs to be achieved. bottom-up:​ a problem with the current state of a process, function or system. middle management:​ a manager needs additional information to make sound decisions or must perform additional functions to meet business objectives. external drivers:​ customer demand or business competition in the marketplace.
  • 25. Business Need Elicitation Results Business Requirements Current State Description Task: Analyze Current State
  • 26. Other Elements to Consider • Capabilities and Processes • Technology and Infrastructure • Policies • Business Architecture • Internal Assets • External Influencers (All external stakeholders) • Industry, • Competition, • Customers, • Suppliers, • Technology • Macroecon. Factors
  • 27. Stakeholders Customer Domain Subject Matter Expert End User Implementation Subject Matter Expert Operational Support Project Manager Regulator Sponsor Supplier Tester
  • 28. Techniques – Def. Current State Benchmarking and Market Analysis Document Analysis Metrics and Key Performance Indicators (KPIs) Risk Analysis and Management:​ Business Capability Analysis Financial Analysis Mind Mapping Root Cause Analysis Business Model Canvas Focus Groups Observation Scope Modelling Business Cases Functional Decomposition Organizational Modelling Survey or Questionnaire Concept Modelling Interviews Process Analysis SWOT Analysis Data Mining Item Tracking Process Modelling Vendor Assessment Lessons Learned Workshops
  • 31.
  • 32. Business Objectives Future State Description Task: Define Future State Business Requirements Current State Description Potential Value Constraints Org. Strategy KPIs
  • 33. What to Change? • business processes • functions • lines of business • organization structures • staff competencies • knowledge and skills • training • facilities • desktop tools • organization locations • data and information • application systems • technology infrastructure • (more...)
  • 34. Goals to SMART Objectives Specific: describing something that has an observable outcome M​​easurable: tracking and measuring the outcome A​​chievable: testing the feasibility of the effort R​​elevant: aligning with the enterprise's vision, mission, and goals, T​​ime-bounded: defining a time frame that is consistent with the need.
  • 35. Techniques – Def. Future State Balanced Scorecard:​ Decision Analysis Mind Mapping Scope Modelling Benchmarking and Market Analysis: Decision Modelling Organizational Modelling Survey or Questionnaire Brainstorming Financial Analysis Process Modelling SWOT Analysis Business Capability Analysis Functional Decomposition Prototyping Vendor Assessment Business Cases Interviews Metrics and Key Performance Indicators (KPIs) Workshops Business Model Canvas Lessons Learned
  • 36. Business Requirements Current State Description Task: Analyze Current State Business Objectives Future State Description Task: Define Future State Potential Value
  • 38.
  • 39. Task: Assess Risks Business Analysis Approach Business Policies Change Strategy Current State Description Future State Description Identified Risks Stakeholder Engagement Approach Potential Value Business Objectives Risk Analysis Results
  • 40. Risk Concepts • Risk Prioritization • Likelihood of risk • Impact of risk Likelihood/Impact Lo Med Hi Lo 1 2 3 Med 2 4 6 Hi 3 6 9
  • 41. Risk Concepts • Risk Tolerance • Risk Averse • Neutral • Risk Seeking
  • 43. Risk Concepts • Recommendation • Go for benefits regardless of risk • Go for benefits, reduce risk (likelihood or impact) • Go for greater benefits to outweigh the risk • Optimize opportunities • Do not go for the benefits
  • 44. Techniques – Assess Risks Brain Storming ​​Financial Analysis Risk Analysis and Management Business Cases​​ Interviews Root Cause Analysis Decision Analysis Lessons Learned Survey Document Analysis Mind Mapping Workshops
  • 45. Business Requirements Current State Description Task: Analyze Current State Business Objectives Future State Description Task: Define Future State Potential Value Risk Analysis Results Task: Assess Risks
  • 47.
  • 48. Task: Define Change Strategy Business Analysis Approach Design Options Solution Recommendations Change Strategy Stakeholder Engagement Approach Current State Description Future State Description Risk Analysis Results Solution Scope
  • 49. Solution Scope! ● capabilities, ● technology, ● business rules, ● business decisions, ● data, ● processes, ● resources, ● knowledge and skills, ● models and descriptions of markets, ● functions, ● locations, ● networks, ● organizational structures, ● workflows, ● events, ● sequence, ● motivations, ● business logic.
  • 50. Gap Analysis! • processes, • functions, • lines of business, • organizational structures, • staff competencies, • knowledge and skills, • facilities, • locations, • data and information, • application systems, • technology infrastructure • training
  • 51. Enterprise Readyness Assessment • Ready to make the change? • Ready to SUSTAIN the change? • Ready to REALIZE the value? • Resource AVAILABILITY?
  • 52. Change Strategy High Level Project Plan(s). • Organizational Readyness • Investments • Timelines for change • Timelines for value realization • Opportunity costs of the change strategy
  • 53. Techniques – Def Chng Strtgy Balanced Scorecard: Decision Analysis:​​ Lessons Learned: Vendor Assessment:​​ Benchmarking and Market Analysis Estimation:​​ Mind Mapping:​​ Workshops Brainstorming: Financial Analysis Organizational Modelling Business Capability Analysis: Focus Groups:​​ Process Modelling: Business Cases:​​ Functional Decomposition: Scope Modelling:​​ Business Model Canvas:​​ Interviews:​​ SWOT Analysis:​​
  • 54. Business Requirements Current State Description Task: Analyze Current State Business Objectives Future State Description Task: Define Future State Potential Value Risk Analysis Results Task: Assess Risks Solution Scope Change Strategy Task: Define Change Strategy
  • 56.
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  • 60. Credits Some slides and content is provided by: michele.maritato@iiba.org