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Management Presentation 
September 2013
1 
1. Ülker: Who we are ? 
2. Key Investment Highlights 
3. Going forward / Our strategy 
4. Financials 
5. Appendix 
2 
7 
24 
27 
32
We are the leading name in Turkish confectionery... 2 
• 69 years of experience in Turkish confectionery 
• Leader in biscuit and chocolate category with 48% & 
49% market share; #2 in cake category with 33% market 
share – 9M 2013 
• Largest production capacity in the domestic market with 
spread out facilities 
• Consolidated annual net sales of TL 2.3 bn in 2012; 
aiming to reach ~TL 2.6 bn in 2013 
• A gateway to the Middle East, Northern Africa and EU, 
with exports to those regions accounting for c.20% of 
revenues 
Key figures – TL mn 2012 YE 2013E 
Mcap as of 09/30/2013 4,720 
Revenues 2,341 ~2,600 
EBITDA 218 285-300 
EBITDA margin % 9.3% 11%-11.5% 
† Excludes other non-confectionary sales of TL95 mn 
Production Facilities 
Chocolate 
Established in 1991 
Capacity: 194k 
tons/year 
68k sqm closed area 
Topkapı, Istanbul 
Istanbul 
Chocolate, 
chocolate 
covered biscuit 
Established in 1995 
Capacity: 30k 
tons/year 
12k sqm closed area 
Silivri, Istanbul Biscuit, cake, cracker & 
chocolate 
Established in 1986 
Capacity: 123k tons/year 
102k sqm closed area 
Non-Ülker branded products 
44% owned by Ülker 
Karaman 
Cake 
Established in 1992 
Capacity: 45k 
tons/year 
27k sqm closed area 
Hadımkoy, Istanbul 
Biscuit 
Established in 1969 
Capacity: 126k tons/year 
86k sqm closed area 
The largest biscuit 
manufacturing facility in the 
Middle East 
Ankara 
Biscuit & cracker 
Established in 1997 
Capacity: 85.5k tons/year 
41k sqm closed area 
Gebze 
Gebze 
Ankara 
Karaman 
† † Yıldız Holding is Turkey’s leading food and beverages group 
with annual gross sales of TL12.4 bn as of 2012 
Sales 2012 k tons TL mn † % share † 
Biscuits 232 844 37% 
Chocolate 134 1,137 51% 
Cake 57 264 12% 
Shareholding Structure (As of 01.11.2013)
... and the “Best Recognized” FMCG brand... 3 
Long lasting 
relationships 
with end users 
enhance 
brand 
perception 
The Best in the Sweet 
and Salty Category 
(Silver Effie Award, 
Ülker Rondo, 2011) 
Most 
Recognized 
Company 
(AC Nielsen, 2nd 
place, 2010) 
The “Brand 
Award” 
(International 
Brands 
Conference, 2011) 
Best Recognized 
Brands 
Brand One Feels 
Close To 
# 1 
# 2 
# 3 
# 4 
# 5 
• Strength of the brand is proven by national and 
international awards 
• Ülker has always been the “most recognized” 
brand and “closest to consumers” †† 
• Ülker brand essence and campaign theme: 
“Happy moments with Ülker” 
• Highly-popular sub-brands are in the market for 
2-3 decades 
Consistently 
ranks as one 
of the best 
recognized 
brands in 
Turkey 
† 
† Arçelik is a household durable goods brand 
Source: ACNielsen 2011
4 
...with dominant positions in growing markets 
BISCUITS 
CHOCOLATES 
CAKES 
48% 
49% 
33% 
Market Share (9M13) (Volume based) 
Market Position 
# 1 
# 1 
# 2 
Biscuit 
Chocolate 
† Retail market 
# 1 in Petit Beurre Segment 
# 1 in Chocolate Covered Sandwich Segment 
# 1 in Special Biscuits Segment 
# 1 in Creamy Biscuits Segment 
# 1 in Sandwich Biscuits Segment 
# 1 in Cracker Segment 
Top 3 in Chocolate Covered Segment 
#1 in Spread Chocolate Segment 
208K Tons 
120K Tons 
55K Tons 
Market Size † (9M13) 
Market leader in main categories 
Growth in Biscuit (Volume) 
Growth in Chocolate (Volume) *
5 
1996 
Milestones of our success 
1944 
2003 
2006 
2007 
2008 
2009 
2010 
2011 
2012 
2013†† 
Established as a small scale family run bakery 
Ülker Gıda merged under its own title with Anadolu Gıda 
Ülker Gıda changed its name to Ülker Bisküvi: Emphasis on core business 
Acquisition of 25% stake in the premium chocolatier brand Godiva Ülker Bisküvi investment: US$214 mn 
2011 – 2013: Restructuring at all fronts 
New top management on board 
Gathering all chocolate and cake businesses under Ülker Bisküvi 
Disposal of 6 non-core assets. Reduced Godiva stake to 19% - recorded TL 100mn profit 
Simplified traditional channel distribution – merger of production companies with sales companies; consolidation of all sales under new sales company Horizon 
SKU optimization – 502 SKUs in 2010 vs. 330 SKUs in 9M 2013 
Cancellation of privileged shares and founder shares 
New dividend policy – minimum 70% of distributable income 
†Mcap as of year-end 
†† Revenue LTM 9M2013; Mcap as of 9/30/2013 
Revenues Mcap† 
US$ mn 
Appointment of Murat Ülker as Chairman of Ülker and Yıldız Holding: new generation & new vision 
Numerous minority shareholders triggered the listing of Anadolu Gıda on İstanbul Stock Exchange 
Rapid growth led to complex corporate structure – 4 sales companies, 4 production companies and minority stakes in 7 non-core assets
6 
1. Ülker: Who we are ? 
2. Key Investment Highlights 
3. Going forward / Our strategy 
4. Financials 
5. Appendix 
2 
7 
24 
27 
32
7 
Key investment highlights 
Further margin improvement to be realized on the back of... 
Simplified and efficient distribution network 
Effective OPEX management 
Increasing share of higher margin chocolate sales 
Top-line growth driven by... 
Growing market - young population with increasing purchasing power spending more on packaged foods 
Ülker - Regaining market share through optimization of SKU portfolio, category expansions and new product launches, unlocking distribution power and new account additions 
High barriers to entry 
Yıldız Holding: Strong & supportive parent 
Biggest food and beverage group with TL 12.4bn turnover with 57 production facilities and 300 brands in 40 categories 
Strategic shareholdings in the leading food-retail discounters (Şok and Dia†) and cash & carry wholesaler (Bizim) in Turkey 
Ülker - Benefiting from Yıldız Holding’s unique distribution network, procurement power and experience in international markets 
Targeting to become a regional player in markets with high growth potential 
Geographical expansion already on the way – Saudi Arabia and Egypt 
Seeking further international opportunities in high growth markets 
is the best recognized FMCG brand in Turkey 
1 
2 
3 
4 
6 
Godiva: Hidden value 
US$700 mn revenue business - Global premium chocolate brand with significant brand equity worldwide 
Investing in store expansion, especially in the Middle East, China, Japan, Korea and Indonesia 
5 
c.50% market share across the main categories 
Strong brand equity in Turkey and in neighboring countries 
Access to an exclusive distribution network reaching ~200,000 sales points 
Largest production capacity in the domestic market 
† Şok recently acquired DiaSa, a subsidiary of Dia International
8 
16% 
12% 
14% 
15% 
14% 
12% 
17% 
25% 
17% 
17% 
14% 
11% 
8% 
7% 
0-14 
15-24 
25-34 
35-44 
45-54 
55-64 
65+ 
EU-27 Turkey 
59% 
59% 41% 
41% 
1.7% 
1.4% 
1.3% 
1.2% 
0.9% 
0.7% 
0.5% 
0.5% 
0.5% 
0.3% 
0.2% 
0.2% 
0.2% 
-0.1% 
Malaysia 
Turkey 
Indonesia 
S.Af rica 
Brazil 
UK 
France 
Italy 
Netherlands 
Czech Rep. 
Poland 
Russia 
Greece 
Germany 
Turkey has one of 
the youngest and 
fastest growing 
populations 
Attractive target 
consumer group 
Source: World Bank, Turkstat 
Sizeable market with a growing population Youngest population in Europe 
1 Favorable demographics and young target population 
Total population in millions 
63 
29 
76 
247 
51 
199 
66 
61 
17 
11 
39 
144 
11 
82 
European median 
41 yrs 
Turkey median 
29 yrs 
CAGR 2007- 2012 Population 
Source: Turkstat, Eurostat
9 
UK 
Germany 
Russia Netherlands 
France USA 
Italy 
Turkey '12 
Turkey '07 
Poland 
Indonesia 
Brazil 
S.Af rica 
Malaysia 
Saudi Arabia 
Egypt 
HuCnrgoaartyia 
Turkey '18 
0.0 
1.0 
2.0 
3.0 
4.0 
5.0 
6.0 
7.0 
8.0 
9.0 
0 10,000 20,000 30,000 40,000 50,000 60,000 
UK Netherlands 
Italy 
USA 
France 
Russia 
Germany 
Turkey '12 
Turkey '07 
Poland 
Indonesia 
Brazil 
S.Af rica 
Malaysia 
Saudi Arabia 
Egypt 
Croatia 
Hungary 
Turkey '18 
0.0 
2.0 
4.0 
6.0 
8.0 
10.0 
12.0 
0 10,000 20,000 30,000 40,000 50,000 60,000 
UK 
Germany 
Netherlands 
Russia 
USA 
France 
Italy 
Turkey '12 
Turkey '07 
Poland 
Indonesia 
Brasil 
S.Af rica 
Malaysia 
Saudi Arabia 
Egypt 
Croatia 
Hungary 
Turkey '18 
2.0 
4.0 
6.0 
8.0 
10.0 
12.0 
10,000 20,000 30,000 40,000 50,000 60,000 
...and c.10% CAGR in chocolate consumption 
Biscuits consumption vs. GDP per capita Chocolate consumption vs. GDP per capita 
Turkey’s 
consumption of 
biscuits and 
chocolate stands 
at 3.5 kg and 1.9 
kg per capita, 
respectively 
Increasing GDP 
per capita 
expected to fuel 
biscuit and 
chocolate 
consumption 
Kg per capita 
US$ per capita 
Kg per capita 
US$ per capita 
US$20,000† GDP per capita target for Turkey by 2018 implies c.5% CAGR in biscuits consumption... 
1 
† IMF estimate 
Spending increases in tandem with GDP per capita 
R2=0.60 
R2=0.54 
Per capita consumption of biscuits and chocolate in Turkey grew at a CAGR of 5.3% and 7.9%, 
respectively, between 2007 and 2012 -still lower than peers 
Source: Eurostat Source: Eurostat
10 
35% 
2015E 
50% 
2015E 
2015E 
• Portfolio restructuring started in late 2011 
- Keeping star SKUs, discontinuing unprofitable ones – 
Reduction from 502 SKUs in 2010 to 330 SKUs in 9M 
2013 
- Increased brand investments through multichannel 
advertising and social media / investment on star SKUs 
- Distribution efficiencies / declining sales returns: 2.82% in 
2011 vs. 0.99% in 9M2013 
- Increasing sales per SKUs 
• New launches in 2H2013 to grasp market share: 
- Indulgence biscuits: Dore (launched in June 2013) 
- Diet biscuits (launched in September 2013) 
- Wet cake (launched in September 2013) 
- Chocolate (two new products) 
1 Regaining market share with portfolio management... 
# of SKU and sales 
Streamlined product portfolio and increased brand investment for improved sales 
Market Share Development, Volume Based† 
Cake Chocolate Biscuit 
II 
II 
II 
>50% 
Results of portfolio 
restructuring 
reflected as 
increased sales 
performance 
Source: ACNielsen, Euromonitor 
† Retail market, Market shares may not add up to 100% due to rounding
11 
Traditional 
retail 
65% 
Organized retail 
35% 
Accessibility is a key success factor 
1 ... and unlocking distribution power ... 
Typical distribution network 
in a similar FMCG network 
has a replacement value of 
c. US$100mn and requires 
1,300 headcount 
1,565 km 
Ülker domestic sales by channel 
665 km 
Marmara 
30% sales points 
35% of total sales 
Aegean 
17% sales points 
10% of total sales 
Mediterranean 
15% sales points 
10% of total sales 
Central Anatolia 
15% sales points 
20% of total sales 
Black Sea 
11% sales points 
10% of total sales 
Eastern Anatolia 
6% sales points 
8% of total sales 
S. Eastern Anatolia 
6% sales points 
7% of total sales 
US$ 
100 
Reaching ~200k sales points 
throughout Turkey 
• 175k in traditional 
channel through Horizon 
• ~20k bullets in 
organized channel 
through Pasifik 
200k 
c.90% nationwide coverage - 
widest after beverage & 
tobacco companies 
90% 
Traditional retail 
dominates the 
biscuits and 
chocolate market 
Ülker benefits from 
Yıldız Holding’s 
wide distribution 
network throughout 
Turkey: 
• Horizon in 
traditional retail 
• Pasifik in 
organized retail
12 
Horizon to consolidate traditional channel. Distributors sell solely Yıldız Holding brands 
3 categories 65 Brands 330 SKUs 
40 categories 300 Brands 
•Biscuits 
•Chocolates 
•Cakes 
•Baby products 
•Personal care 
•Light and diabetic products 
•Margarine and liquid oils 
•Culinary 
•Drinks 
•Sugar candy & gum 
•Breakfast items 
Ülker products – c.60% in terms of value and c.35% in terms of volume in Horizon portfolio 
60% 
1 
Brands 
... through newly established exclusive distribution 
Lower distribution cost 
Increased selling power with enhanced product portfolio 
Eliminating internal competition between distributors 
30% 
Delivering c. 30% shelf space of a small grocery - 20% with only Ülker products – excluding tobacco and alcohol
13 
Simplified route to market improving margins 
Simplified and consolidated route to market creates cost efficiencies paving the way for further margin improvement 
•Multi-channel route to traditional market 
•Limited to single category sales 
•235 distributors 
•# of points visited: 140k 
•% of invoice issued by visit: 75%-80% 
•Single route to traditional market – through Horizon 
•Benefiting from Yıldız Holding product portfolio 
•103 distributors 
•# of points visited: 175k 
•% of invoice issued by visit: 90% 
Other Food & Beverage Products 
Domestic Traditional Channel 
Biscuits 
Chocolates 
Cakes 
Horizon † (New Sales Company) 
Distributors 
Completed New Structure: 
Before 
Current 
Other Food & Beverage Products 
Distributors 
Domestic Traditional Channel 
Biscuits 
Chocolates 
Cakes 
Atlas 
(Ülker brand) 
Distributors 
Atlantik 
(Ülker brand) 
Atlas 
Previous 
Structure: 
† Owned by Yıldız Holding, took over all traditional sales activities of Ülker as well as Yıldız Holding’s other companies’ sales activities 
2 
Traditional channel - Efficiency gains from restructuring 
Decreased logistics expense 
More efficient route to sales points 
Enhanced distribution profit 
Stronger distributors with higher nominal gains 
Better and faster execution capability
14 
Route to traditional channel in domestic market 
Horizon office 
Traditional channel 
Small groceries 
•Horizon acts as an intermediary between production companies and distributors 
•Horizon does not carry either inventory or cash 
Distributors 
103 
# of trucks: 1,545 
# of SKUs delivered per truck: 226 
# of points visited: 175k 
% of invoice issued by visit: 90% 
2 
•Products are delivered to distributors’ warehouses 
•Each distributor receives the whole product portfolio 
175k 
Factories of other Yıldız Holding companies 
Sales to traditional channel consolidated under Horizon 
Distributors’ 
warehouses 
Warehouse 
(leased by Ülker)
15 
Route to organized channel in domestic market 
Pasifik office 
Organized retail stores 
•Pasifik acts as an intermediary between production companies and organized retailers 
•Pasifik does not carry either inventory or cash 
Organized retailers’ trucks 
2 
•Products are delivered to organized retailers’ warehouses 
•Each organized retailer receives the whole product portfolio 
~20k 
Factories of other Yıldız Holding companies 
Sales to organized channel consolidated under Pasifik 
Organized retailers’ 
warehouses 
Warehouse (leased by Ülker)
16 
Distribution efficiencies reflected in figures 
2 
Total savings from the new distribution network is expected to reach TL 350 mn between 2011 and 2013 
Gross margin and OPEX/Sales improvement 
Diminishing sales returns 
† Proforma gross margin figure excludes Atlas and Atlantik
17 
22% 
25% 
20% 
23% 
Biscuit Chocolate Cake Overall 
2 Growing chocolate segment favoring margins 
Gross profit margin % - 2012†† 
48% 49% 
Chocolate 
share in 
total 
revenue 
9M 2012 
Chocolate 
share in 
total 
revenue 
9M 2013 
Increasing share of higher margin chocolate segment 
† Chocolate business consolidated in 4Q2011 following the acquisition of Ülker Çikolota 
† † after depreciation 
Overall margin benefits from high 
growth chocolate category 
Chocolate sales and total share in revenue† 
Stronger growth in chocolate sales 
19% Growth between 9M 2012 and 9M 2013
18 
15.0% 
1.0% 
1.8% 
0.6% 
11.5% 
2013 EBITDA margin Reduction in sales 
discounts 
Category mix / New 
launches 
Better cost & OPEX 
management 
2016E EBITDA margin 
Measures reflected in margins, still room to go… 
Components of EBITDA margin improvement 
2 
11,7% 
3,4% 
1,3% 
2,7% 
4,3% 
2011 EBITDA margin Distribution Restructuring Category Mix Effect Better Cost & OPEX 
management 
2013-9M EBITDA margin
19 
• Extensive and exclusive distribution network - the most relevant entry barrier in the 
market 
• Reaching ~200,000 points of sales throughout Turkey 
• 6 facilities in 4 cities, representing the largest production capacity in the domestic 
market 
• Ankara biscuit factory - the largest biscuit manufacturing facility in the Middle East 
• Geographically diversified production base – competitive advantage in route to 
market 
High barriers 
to entry 
Exclusive 
distribution 
Largest & spread-out 
production 
capacity in the 
domestic market 
3 High barriers to entry 
Dominant presence in Turkey across the board 
• c.50% dominant market share in biscuits and chocolate 
• Significantly higher brand awareness of Ülker branded products 
• Always been the “most recognized” brand and “closest to consumers” 
Strong brand equity 
with established 
market positions 
The Best in the Sweet and Salty Category 
(Silver Effie Award, Ülker Rondo, 2011) 
Most Recognized 
Company 
(AC Nielsen, 2nd 
place, 2010) 
The “Brand Award” 
(International Brands Conference, 2011)
20 
Expansion started with Saudi Arabia and Egypt, focus on underpenetrated markets 
Saudi Arabia 
•Population of 28.3 mn growing at CAGR of 1.8% between 2007-2012 
•US$ 683bn GDP growing at c.6% 
•c.US$ 1.6 bn confectionary market 
Established in 2000 
42% Yıldız Holding, 58% local partner 
Biscuit, chocolate and cake production 
Capacity: 43k tons 
c. 100 trucks reaching c. 10,000 sales points 
(US$ mn) 
2012 
2013E 
Net sales 
88 
109 
EBITDA margin 
7.0% 
8.0% 
(US$ mn) 
Market size 
Growth† 
Per capita consumption†† 
Chocolate 
675 
5.6% 
1.6 
Biscuits 
510 
5.8% 
3.6 
Cake 
447 
4.5% 
2.3 
FMC (manufacturing) 
4 
Platform for further growth 
Egypt 
•Population of 79 mn growing at CAGR of 1.7% between 2007-2012 
•US$ 519bn GDP growing at c.6% 
•c.US$ 0.6 bn confectionary market 
Established in 2007 
60% Yıldız Holding, 40% local partner 
Biscuit production 
Capacity: 27.5k tons 
(US$ mn) 
2012 
2013E 
Net sales 
32.0 
45.0 
EBITDA margin 
12.0% 
18.0% 
(US$ mn) 
Market size 
Growth† 
Per capita consumption†† 
Chocolate 
188 
7.3% 
0.4 
Biscuits 
268 
6.1% 
1.5 
Cake 
137 
10.8% 
0.5 
Established in 2010 
100% Yıldız Holding 
Biscuit sales 
Manages 12 distributors and reaches 20,000 sales points 
Hi Food (manufacturing) 
Ülker Egypt (sales) 
Potential expansion areas 
Plans to expand business in under- penetrated markets with high growth potential Target regions: Middle East, North Africa, and Eastern Europe 
† 2006-2011 CAGR 
†† Kg per capita - 2012 
Source: Euromonitor 
Source: Euromonitor
21 
•Leading premium chocolate producer with significant brand equity worldwide 
•Entry into China, S.Korea, Indonesia, S. Arabia and Turkey since the acquisition 
•Planned entry into Brazil and Russia 
•Yet to reach its potential in terms of growth and margins by 
•restructuring the company, 
•investing in store expansion, especially in the Far East, 
•closing down inefficient stores, 
•reshuffling the product portfolio, 
•Godiva plans to open 50 new stores per annum and reach US$1.0 bn in revenues and US$120mn EBITDA over the next three years 
5 
Godiva – Hidden value 
Key figures 
2008 
2013E 
2014E 
# of stores 
432 
453 
530 
Revenues 
US$ 370mn 
US$ 760mn 
US$ 830mn 
EBITDA 
- 
US$ 60mn 
US$ 76mn 
•Owns and operates 430 retail boutiques in 84 countries as of 9M13 end 
•Available via over 10,000 specialty retailers 
Geographical presence of Godiva as of 1H13 end 
198 stores in the US 
32 stores in Europe 
200 stores in Asia 
Godiva store in Harrods, London 
Godiva store in Denver, the US 
Year 
U.S. 
Japan 
China 
Pac Rim 
Belgium 
Others 
2008 
262 
99 
- 
32 
8 
21 
2012 
203 
125 
30 
32 
7 
25 
2013YE 
200 
130 
52 
36 
6 
29 
Geographical store evolution 
Acquired by Yıldız Holding in 2008 Ülker stake in Godiva - 19%
22 
Experience in managing international operations 
•Operates in 6 sectors with TL12.4 bn gross sales in 2012 
•The largest branded food group in CEEMEA 
•57 production facilities, 300 brands in 40 categories including biscuits, chocolate, confectionary, margarine & liquid oils, culinary products, dairy products, beverages, fruit juice and frozen foods 
•Benefits from its diversified business portfolio - significant distribution and purchasing synergies across the portfolio 
•Increased interests in food retailing with strategic stakes in top three discounters - Bizim, Şok and Dia accounting for 7% of organized food retail sales in Turkey 
6 
Yıldız Holding: Strong & supportive parent 
Food & Beverages 
Packaging 
Finance 
Retail 
Real Estate 
Personal Care 
Best recognized food brand 
#1 in biscuits & chocolates 
#2 in dairy products 
#1 in edible oils and fats 
#1 in overall baby food 
#1 in culinary products 
Premium segment chocolate producer acquired in 2008 
In excess of 200k sales points nationwide 
c.90% coverage, second best after Coca-Cola Icecek 
Diversified product portfolio holding strong market shares 
JVs with leading international players Sole and first brand sought out for co-branding 
Turkey's first food company to establish a nationwide distribution network 
Bizim and Şok -7% of Ülker’s net sales as of 2012 
Dia - new account entered after the acquisition in July 2013 
TL 1,974mn† 
TL 1,328mn† 
TL 964mn† 
† 2012 revenues
23 
1. Ülker: Who we are ? 
2. Key Investment Highlights 
3. Going forward / Our strategy 
4. Financials 
5. Appendix 
2 
7 
24 
27 
32
24 
15.0% 
1.0% 
1.8% 
0.6% 
11.5% 
2013 EBITDA 
margin 
Reduction in 
sales 
discounts 
Category Mix 
Effect/New 
Launches 
Better Cost & 
OPEX 
management 
2016E 
EBITDA 
margin 
4,500 
417 
614 
128 
1,000 
2,341 
2016 Guidance 
By 2016, Ülker is expected to surpass TL4.5bn net sales 
(including inorganic growth) with an EBITDA margin of 
above 15% 
EBITDA growth to surpass sales growth 
Chocolate volume 
up 6 to 8% 
annually 
Biscuits and 
cakes volume up 
4 to 6% annually 
Average price to 
be increased by 
± 2% vis-a-vis 
inflation 
Gross margin to 
be materialized 
above 25% 
Top Line 
Profitability 
Capex and 
Dividend 
Capex: 2.5-3.0% 
of net sales 
Distribute 
minimum 70% of 
distributable 
income 
EBITDA margin to 
be materialized 
above 15% 
Sales 2012-2016 (TL mn) 
2012 
sales 
Biscuits Chocolates Cakes International 
growth 
2016 
sales 
2013 
EBITDA 
margin % 
Reduction 
in sales 
discounts 
Category 
mix effect 
/ New 
launches 
Better cost & 
OPEX 
management 
2016 
EBITDA 
margin % 
EBITDA margin % 2012-2016 
CAGR 18%
25 
Beyond 2016 
Long-term ambitions 
Productivity 
Brand investments 
•Boost product quality through operational efficiency 
•Further efficiency and productivity in distribution channels 
•Meet/beat international benchmarks 
•Ensure the continuity of brand investments 
•Offer powerhouse brands to consumers at reasonable prices 
•Increase market share 
Growth 
•Increase operating profit by higher sales volumes and revenues 
•Become a strong regional player 
•Further efficiency and productivity in distribution channels 
•Growth through acquiring national champions 
•Sustain best corporate governance practices 
Investor level
26 
1. Ülker: Who we are ? 
2. Key Investment Highlights 
3. Going forward / Our strategy 
4. Financials 
5. Appendix 
2 
7 
24 
27 
32
27 
Increasing sales 
Sales volume by category 
† Excluding non-confectionery sales volume †† Following acquisition of Ülker Çikolata in 2011, chocolate operations have been consolidated in figures from 4Q2011 onwards 
Net sales by category 
•Volume increase mainly driven by: 
•Growing market 
•Efficient distribution 
•Improved product mix 
•New product launches 
•Revenue growth mostly followed volume growth 
•Other sales diminishing with the restructuring of distribution channel 
Tonnes 
TL mn
28 
Increasing margins 
Gross profit and margin % 
EBITDA and margin % *** 
145 
114 
370 
453 
11.5% 
9.6% 
9.9% 
11.7% 
TL mn 
TL mn 
•Margin improvement due to: 
•Efficiencies from distribution restructuring 
•Lower sales discounts 
•Lower sales returns (9M) More effectiveness at the sales points 
•Change in category mix favoring higher margin chocolate 
•Better cost and opex management 
•Some favorable raw material prices 
***Excludes Other Nonoperating Income&Expenses
29 
Working capital and net debt 
Average working capital days 
Net debt 
•Net debt as of 9M 2013 end is TL 264 mn 
•Financial debt - US$ denominated due to company strategy - Maturity breakdown as of 9M 2013: - Short term 46% - Long term 54% 
•Cash & cash equivalents breakdown based on currency - TL: 7 mn - US$: 835 mn† - Euro: 124 mn† 
•Net working capital was TL312 mn as of 2012 end and TL461 mn as of 9M 2013 
•Working capital requirement over sales ratio was 18.0% in LTM 9M 2013 
•FX short position of TL 65 mn 
† Amounts expressed in Turkish Lira “TRY” 
Average WC days 
2011 
2012 
9M 2013 
Trade receivables 
87 
84 
80 
Inventory 
38 
34 
34 
Trade payables 
80 
81 
72 
WC - days 
45 
37 
42 
Net debt - TL mn 
2012 
9M 2013 
Financial debt 
1.501 
1.242 
Short term financial debt 
614 
572 
Long term financial debt 
887 
670 
Non-trade receivables from related parties 
131 
6 
Cash and cash equivalents 
1.268 
973 
Net debt 
102 
264
30 
Healthier balance sheet structure 
Improving key metrics signals higher future cash generation 
2011 
2012 
9M 2013 LTM 
TL 77mn 
TL 218mn 
TL 280mn 
Sustainable EBITDA generation 
EBITDA 
Working Capital Days 
Net Debt / EBITDA 
2011 
2012 
9M 2013 
45 days 
37 days 
42 days 
Improved Cash Conversion Cycle 
2012 
0.71x 
0.47x 
Net Debt/EBITDA at favorable levels 
2011 
Higher profitability 
Through restructuring and product mix 
Better working capital management 
Effective use of technology in supply chain management 
Sustainable & profitable growth 
9M 2013 LTM 
0.90x
31 
1. Ülker: Who we are ? 
2. Key Investment Highlights 
3. Going forward / Our strategy 
4. Financials 
5. Appendix 
2 
7 
24 
27 
32
32 
Income statements (TL mn) 
2011 
2012 
Growth 11-12 
9M 2012 
9M 2013 
Growth 9M 12-13 
Sales Revenue 
1.789 
2.341 
31% 
1.707 
1.978 
16% 
Cost of Sales 
(1.433) 
(1.838) 
28% 
(1.336) 
(1.525) 
14% 
Gross Profit 
356 
503 
41% 
370 
453 
22% 
Gross Profit Margin % 
19,9% 
21,5% 
21,7% 
22,9% 
OPEX 
(309) 
(332) 
7% 
(236) 
(260) 
10% 
Marketing, Sales and Distribution Expenses 
(242) 
(227) 
-6% 
(159) 
(177) 
12% 
General Administration Expenses 
(65) 
(96) 
49% 
(72) 
(73) 
3% 
Research and Development Expenses 
(3) 
(9) 
232% 
(6) 
(10) 
62% 
EBIT 
47 
171 
267% 
135 
193 
44% 
EBIT Margin 
2,6% 
7,3% 
7,9% 
9,8% 
Depreciation 
(30) 
(48) 
59% 
(35) 
(39) 
9% 
EBITDA 
77 
218 
185% 
170 
232 
36% 
EBITDA Margin 
4,3% 
9,3% 
9,9% 
11,7% 
Other Operating Income / Expense 
66 
32 
-53% 
43 
146 
239% 
Profit / Loss from Investments 
- 
- 
n.m. 
- 
- 
- 
Share in Net Profit of Investments 
(13) 
- 
-100% 
- 
- 
n.m. 
Finance Incomes / Expenses 
621 
42 
-93% 
26 
(148) 
n.m. 
Profit Before Taxation 
722 
244 
-66% 
203 
191 
-8% 
Tax Charge From Continued Operations 
(51) 
(48) 
-7% 
(41) 
(39) 
-4% 
Net Profit 
670 
196 
-71% 
163 
152 
-7% 
Financials 
Consolidated income statement
33 
Financials (cont’d) 
Consolidated balance sheet 
Balance sheet (TL mn) 
2012 
9M 2013 
Current Assets 
2.259 
1.979 
Cash and cash equivalents 
1.268 
973 
Financial investments 
3 
3 
Trade receivables 
597 
673 
- Trade Receivables from related Parties 
433 
520 
- Other Trade Receivables 
164 
153 
Other receivables 
140 
10 
- Non-trade Receivables 
131 
6 
- Other short-term Receivables 
8 
4 
Inventories 
186 
200 
Other current assets 
65 
108 
Non-Current Assets 
898 
872 
Financial investments 
326 
325 
Investment properties 
30 
10 
Tangible assets 
524 
519 
Intangible assets 
1 
1 
Deferred tax assets 
4 
6 
Other non-current assets 
12 
11 
Total Assets 
3.157 
2.852 
Balance sheet (TL mn) 
2012 
9M 2013 
Current Liabilities 
1.143 
1.076 
Financial liabilities 
614 
572 
Other financial liabilities 
- 
- 
Trades payables 
471 
413 
- Trade payables to related parties 
247 
237 
- Other trade payables 
224 
176 
Other payables 
5 
1 
Corporate tax payable 
2 
15 
Debt provisions 
12 
34 
Employee benefits 
22 
29 
Other current liabilities 
17 
12 
Non-Current Liabilities 
934 
717 
Financial liabilities 
887 
670 
Employee benefits 
20 
23 
Deferred tax liabilities 
27 
24 
Other non-current liabilities 
0 
0 
Shareholders' Equity 
1.080 
1.059 
Share capital 
342 
342 
Inflation adjustments to share capital 
108 
108 
Valuation funds 
142 
127 
Restricted reserves 
73 
126 
Actuarial gain / loss 
(2) 
(2) 
Retained earnings 
127 
106 
Net income for the year 
167 
123 
Non-controlling interest 
122 
129 
Total Liabilities and S.E. 
3.157 
2.852
34 
Disclaimer 
•This presentation contains information and analysis on financial statements and is prepared for the sole purpose of providing information relating to Ülker Bisküvi Sanayi A.Ş. (“Ülker”) 
•This presentation contains forward-looking statements which are based on certain expectations and assumptions at the time of publication of this presentation and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in these materials. Many of these risks and uncertainties relate to factors that are beyond Ülker’s ability to control or estimate precisely, such as future market and economic conditions, the behavior of other market participants, the ability to successfully integrate acquired businesses and achieve anticipated cost savings and productivity gains as well as the actions of government regulators 
•Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this presentation. Ülker does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials 
•This presentation merely serves the purpose of providing information. It neither represents an offer for sale nor for subscription of securities in any country, including Turkey. This presentation does not include an official offer of shares; an offering circular will not be published 
•This presentation is not allowed to be reproduced, distributed or published without permission or agreement of Ülker 
•The figures in this presentation are rounded to provide a better overview. The calculation of deviations is based on figures including fractions. Therefore rounding differences may occur 
•Neither Ülker nor any of its managers or employees nor any other person shall have any liability whatsoever for any loss arising from the use of this presentation

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documents-ulkerbiskuvi-pdf-ulker biskuvi-management_presentation

  • 2. 1 1. Ülker: Who we are ? 2. Key Investment Highlights 3. Going forward / Our strategy 4. Financials 5. Appendix 2 7 24 27 32
  • 3. We are the leading name in Turkish confectionery... 2 • 69 years of experience in Turkish confectionery • Leader in biscuit and chocolate category with 48% & 49% market share; #2 in cake category with 33% market share – 9M 2013 • Largest production capacity in the domestic market with spread out facilities • Consolidated annual net sales of TL 2.3 bn in 2012; aiming to reach ~TL 2.6 bn in 2013 • A gateway to the Middle East, Northern Africa and EU, with exports to those regions accounting for c.20% of revenues Key figures – TL mn 2012 YE 2013E Mcap as of 09/30/2013 4,720 Revenues 2,341 ~2,600 EBITDA 218 285-300 EBITDA margin % 9.3% 11%-11.5% † Excludes other non-confectionary sales of TL95 mn Production Facilities Chocolate Established in 1991 Capacity: 194k tons/year 68k sqm closed area Topkapı, Istanbul Istanbul Chocolate, chocolate covered biscuit Established in 1995 Capacity: 30k tons/year 12k sqm closed area Silivri, Istanbul Biscuit, cake, cracker & chocolate Established in 1986 Capacity: 123k tons/year 102k sqm closed area Non-Ülker branded products 44% owned by Ülker Karaman Cake Established in 1992 Capacity: 45k tons/year 27k sqm closed area Hadımkoy, Istanbul Biscuit Established in 1969 Capacity: 126k tons/year 86k sqm closed area The largest biscuit manufacturing facility in the Middle East Ankara Biscuit & cracker Established in 1997 Capacity: 85.5k tons/year 41k sqm closed area Gebze Gebze Ankara Karaman † † Yıldız Holding is Turkey’s leading food and beverages group with annual gross sales of TL12.4 bn as of 2012 Sales 2012 k tons TL mn † % share † Biscuits 232 844 37% Chocolate 134 1,137 51% Cake 57 264 12% Shareholding Structure (As of 01.11.2013)
  • 4. ... and the “Best Recognized” FMCG brand... 3 Long lasting relationships with end users enhance brand perception The Best in the Sweet and Salty Category (Silver Effie Award, Ülker Rondo, 2011) Most Recognized Company (AC Nielsen, 2nd place, 2010) The “Brand Award” (International Brands Conference, 2011) Best Recognized Brands Brand One Feels Close To # 1 # 2 # 3 # 4 # 5 • Strength of the brand is proven by national and international awards • Ülker has always been the “most recognized” brand and “closest to consumers” †† • Ülker brand essence and campaign theme: “Happy moments with Ülker” • Highly-popular sub-brands are in the market for 2-3 decades Consistently ranks as one of the best recognized brands in Turkey † † Arçelik is a household durable goods brand Source: ACNielsen 2011
  • 5. 4 ...with dominant positions in growing markets BISCUITS CHOCOLATES CAKES 48% 49% 33% Market Share (9M13) (Volume based) Market Position # 1 # 1 # 2 Biscuit Chocolate † Retail market # 1 in Petit Beurre Segment # 1 in Chocolate Covered Sandwich Segment # 1 in Special Biscuits Segment # 1 in Creamy Biscuits Segment # 1 in Sandwich Biscuits Segment # 1 in Cracker Segment Top 3 in Chocolate Covered Segment #1 in Spread Chocolate Segment 208K Tons 120K Tons 55K Tons Market Size † (9M13) Market leader in main categories Growth in Biscuit (Volume) Growth in Chocolate (Volume) *
  • 6. 5 1996 Milestones of our success 1944 2003 2006 2007 2008 2009 2010 2011 2012 2013†† Established as a small scale family run bakery Ülker Gıda merged under its own title with Anadolu Gıda Ülker Gıda changed its name to Ülker Bisküvi: Emphasis on core business Acquisition of 25% stake in the premium chocolatier brand Godiva Ülker Bisküvi investment: US$214 mn 2011 – 2013: Restructuring at all fronts New top management on board Gathering all chocolate and cake businesses under Ülker Bisküvi Disposal of 6 non-core assets. Reduced Godiva stake to 19% - recorded TL 100mn profit Simplified traditional channel distribution – merger of production companies with sales companies; consolidation of all sales under new sales company Horizon SKU optimization – 502 SKUs in 2010 vs. 330 SKUs in 9M 2013 Cancellation of privileged shares and founder shares New dividend policy – minimum 70% of distributable income †Mcap as of year-end †† Revenue LTM 9M2013; Mcap as of 9/30/2013 Revenues Mcap† US$ mn Appointment of Murat Ülker as Chairman of Ülker and Yıldız Holding: new generation & new vision Numerous minority shareholders triggered the listing of Anadolu Gıda on İstanbul Stock Exchange Rapid growth led to complex corporate structure – 4 sales companies, 4 production companies and minority stakes in 7 non-core assets
  • 7. 6 1. Ülker: Who we are ? 2. Key Investment Highlights 3. Going forward / Our strategy 4. Financials 5. Appendix 2 7 24 27 32
  • 8. 7 Key investment highlights Further margin improvement to be realized on the back of... Simplified and efficient distribution network Effective OPEX management Increasing share of higher margin chocolate sales Top-line growth driven by... Growing market - young population with increasing purchasing power spending more on packaged foods Ülker - Regaining market share through optimization of SKU portfolio, category expansions and new product launches, unlocking distribution power and new account additions High barriers to entry Yıldız Holding: Strong & supportive parent Biggest food and beverage group with TL 12.4bn turnover with 57 production facilities and 300 brands in 40 categories Strategic shareholdings in the leading food-retail discounters (Şok and Dia†) and cash & carry wholesaler (Bizim) in Turkey Ülker - Benefiting from Yıldız Holding’s unique distribution network, procurement power and experience in international markets Targeting to become a regional player in markets with high growth potential Geographical expansion already on the way – Saudi Arabia and Egypt Seeking further international opportunities in high growth markets is the best recognized FMCG brand in Turkey 1 2 3 4 6 Godiva: Hidden value US$700 mn revenue business - Global premium chocolate brand with significant brand equity worldwide Investing in store expansion, especially in the Middle East, China, Japan, Korea and Indonesia 5 c.50% market share across the main categories Strong brand equity in Turkey and in neighboring countries Access to an exclusive distribution network reaching ~200,000 sales points Largest production capacity in the domestic market † Şok recently acquired DiaSa, a subsidiary of Dia International
  • 9. 8 16% 12% 14% 15% 14% 12% 17% 25% 17% 17% 14% 11% 8% 7% 0-14 15-24 25-34 35-44 45-54 55-64 65+ EU-27 Turkey 59% 59% 41% 41% 1.7% 1.4% 1.3% 1.2% 0.9% 0.7% 0.5% 0.5% 0.5% 0.3% 0.2% 0.2% 0.2% -0.1% Malaysia Turkey Indonesia S.Af rica Brazil UK France Italy Netherlands Czech Rep. Poland Russia Greece Germany Turkey has one of the youngest and fastest growing populations Attractive target consumer group Source: World Bank, Turkstat Sizeable market with a growing population Youngest population in Europe 1 Favorable demographics and young target population Total population in millions 63 29 76 247 51 199 66 61 17 11 39 144 11 82 European median 41 yrs Turkey median 29 yrs CAGR 2007- 2012 Population Source: Turkstat, Eurostat
  • 10. 9 UK Germany Russia Netherlands France USA Italy Turkey '12 Turkey '07 Poland Indonesia Brazil S.Af rica Malaysia Saudi Arabia Egypt HuCnrgoaartyia Turkey '18 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 0 10,000 20,000 30,000 40,000 50,000 60,000 UK Netherlands Italy USA France Russia Germany Turkey '12 Turkey '07 Poland Indonesia Brazil S.Af rica Malaysia Saudi Arabia Egypt Croatia Hungary Turkey '18 0.0 2.0 4.0 6.0 8.0 10.0 12.0 0 10,000 20,000 30,000 40,000 50,000 60,000 UK Germany Netherlands Russia USA France Italy Turkey '12 Turkey '07 Poland Indonesia Brasil S.Af rica Malaysia Saudi Arabia Egypt Croatia Hungary Turkey '18 2.0 4.0 6.0 8.0 10.0 12.0 10,000 20,000 30,000 40,000 50,000 60,000 ...and c.10% CAGR in chocolate consumption Biscuits consumption vs. GDP per capita Chocolate consumption vs. GDP per capita Turkey’s consumption of biscuits and chocolate stands at 3.5 kg and 1.9 kg per capita, respectively Increasing GDP per capita expected to fuel biscuit and chocolate consumption Kg per capita US$ per capita Kg per capita US$ per capita US$20,000† GDP per capita target for Turkey by 2018 implies c.5% CAGR in biscuits consumption... 1 † IMF estimate Spending increases in tandem with GDP per capita R2=0.60 R2=0.54 Per capita consumption of biscuits and chocolate in Turkey grew at a CAGR of 5.3% and 7.9%, respectively, between 2007 and 2012 -still lower than peers Source: Eurostat Source: Eurostat
  • 11. 10 35% 2015E 50% 2015E 2015E • Portfolio restructuring started in late 2011 - Keeping star SKUs, discontinuing unprofitable ones – Reduction from 502 SKUs in 2010 to 330 SKUs in 9M 2013 - Increased brand investments through multichannel advertising and social media / investment on star SKUs - Distribution efficiencies / declining sales returns: 2.82% in 2011 vs. 0.99% in 9M2013 - Increasing sales per SKUs • New launches in 2H2013 to grasp market share: - Indulgence biscuits: Dore (launched in June 2013) - Diet biscuits (launched in September 2013) - Wet cake (launched in September 2013) - Chocolate (two new products) 1 Regaining market share with portfolio management... # of SKU and sales Streamlined product portfolio and increased brand investment for improved sales Market Share Development, Volume Based† Cake Chocolate Biscuit II II II >50% Results of portfolio restructuring reflected as increased sales performance Source: ACNielsen, Euromonitor † Retail market, Market shares may not add up to 100% due to rounding
  • 12. 11 Traditional retail 65% Organized retail 35% Accessibility is a key success factor 1 ... and unlocking distribution power ... Typical distribution network in a similar FMCG network has a replacement value of c. US$100mn and requires 1,300 headcount 1,565 km Ülker domestic sales by channel 665 km Marmara 30% sales points 35% of total sales Aegean 17% sales points 10% of total sales Mediterranean 15% sales points 10% of total sales Central Anatolia 15% sales points 20% of total sales Black Sea 11% sales points 10% of total sales Eastern Anatolia 6% sales points 8% of total sales S. Eastern Anatolia 6% sales points 7% of total sales US$ 100 Reaching ~200k sales points throughout Turkey • 175k in traditional channel through Horizon • ~20k bullets in organized channel through Pasifik 200k c.90% nationwide coverage - widest after beverage & tobacco companies 90% Traditional retail dominates the biscuits and chocolate market Ülker benefits from Yıldız Holding’s wide distribution network throughout Turkey: • Horizon in traditional retail • Pasifik in organized retail
  • 13. 12 Horizon to consolidate traditional channel. Distributors sell solely Yıldız Holding brands 3 categories 65 Brands 330 SKUs 40 categories 300 Brands •Biscuits •Chocolates •Cakes •Baby products •Personal care •Light and diabetic products •Margarine and liquid oils •Culinary •Drinks •Sugar candy & gum •Breakfast items Ülker products – c.60% in terms of value and c.35% in terms of volume in Horizon portfolio 60% 1 Brands ... through newly established exclusive distribution Lower distribution cost Increased selling power with enhanced product portfolio Eliminating internal competition between distributors 30% Delivering c. 30% shelf space of a small grocery - 20% with only Ülker products – excluding tobacco and alcohol
  • 14. 13 Simplified route to market improving margins Simplified and consolidated route to market creates cost efficiencies paving the way for further margin improvement •Multi-channel route to traditional market •Limited to single category sales •235 distributors •# of points visited: 140k •% of invoice issued by visit: 75%-80% •Single route to traditional market – through Horizon •Benefiting from Yıldız Holding product portfolio •103 distributors •# of points visited: 175k •% of invoice issued by visit: 90% Other Food & Beverage Products Domestic Traditional Channel Biscuits Chocolates Cakes Horizon † (New Sales Company) Distributors Completed New Structure: Before Current Other Food & Beverage Products Distributors Domestic Traditional Channel Biscuits Chocolates Cakes Atlas (Ülker brand) Distributors Atlantik (Ülker brand) Atlas Previous Structure: † Owned by Yıldız Holding, took over all traditional sales activities of Ülker as well as Yıldız Holding’s other companies’ sales activities 2 Traditional channel - Efficiency gains from restructuring Decreased logistics expense More efficient route to sales points Enhanced distribution profit Stronger distributors with higher nominal gains Better and faster execution capability
  • 15. 14 Route to traditional channel in domestic market Horizon office Traditional channel Small groceries •Horizon acts as an intermediary between production companies and distributors •Horizon does not carry either inventory or cash Distributors 103 # of trucks: 1,545 # of SKUs delivered per truck: 226 # of points visited: 175k % of invoice issued by visit: 90% 2 •Products are delivered to distributors’ warehouses •Each distributor receives the whole product portfolio 175k Factories of other Yıldız Holding companies Sales to traditional channel consolidated under Horizon Distributors’ warehouses Warehouse (leased by Ülker)
  • 16. 15 Route to organized channel in domestic market Pasifik office Organized retail stores •Pasifik acts as an intermediary between production companies and organized retailers •Pasifik does not carry either inventory or cash Organized retailers’ trucks 2 •Products are delivered to organized retailers’ warehouses •Each organized retailer receives the whole product portfolio ~20k Factories of other Yıldız Holding companies Sales to organized channel consolidated under Pasifik Organized retailers’ warehouses Warehouse (leased by Ülker)
  • 17. 16 Distribution efficiencies reflected in figures 2 Total savings from the new distribution network is expected to reach TL 350 mn between 2011 and 2013 Gross margin and OPEX/Sales improvement Diminishing sales returns † Proforma gross margin figure excludes Atlas and Atlantik
  • 18. 17 22% 25% 20% 23% Biscuit Chocolate Cake Overall 2 Growing chocolate segment favoring margins Gross profit margin % - 2012†† 48% 49% Chocolate share in total revenue 9M 2012 Chocolate share in total revenue 9M 2013 Increasing share of higher margin chocolate segment † Chocolate business consolidated in 4Q2011 following the acquisition of Ülker Çikolota † † after depreciation Overall margin benefits from high growth chocolate category Chocolate sales and total share in revenue† Stronger growth in chocolate sales 19% Growth between 9M 2012 and 9M 2013
  • 19. 18 15.0% 1.0% 1.8% 0.6% 11.5% 2013 EBITDA margin Reduction in sales discounts Category mix / New launches Better cost & OPEX management 2016E EBITDA margin Measures reflected in margins, still room to go… Components of EBITDA margin improvement 2 11,7% 3,4% 1,3% 2,7% 4,3% 2011 EBITDA margin Distribution Restructuring Category Mix Effect Better Cost & OPEX management 2013-9M EBITDA margin
  • 20. 19 • Extensive and exclusive distribution network - the most relevant entry barrier in the market • Reaching ~200,000 points of sales throughout Turkey • 6 facilities in 4 cities, representing the largest production capacity in the domestic market • Ankara biscuit factory - the largest biscuit manufacturing facility in the Middle East • Geographically diversified production base – competitive advantage in route to market High barriers to entry Exclusive distribution Largest & spread-out production capacity in the domestic market 3 High barriers to entry Dominant presence in Turkey across the board • c.50% dominant market share in biscuits and chocolate • Significantly higher brand awareness of Ülker branded products • Always been the “most recognized” brand and “closest to consumers” Strong brand equity with established market positions The Best in the Sweet and Salty Category (Silver Effie Award, Ülker Rondo, 2011) Most Recognized Company (AC Nielsen, 2nd place, 2010) The “Brand Award” (International Brands Conference, 2011)
  • 21. 20 Expansion started with Saudi Arabia and Egypt, focus on underpenetrated markets Saudi Arabia •Population of 28.3 mn growing at CAGR of 1.8% between 2007-2012 •US$ 683bn GDP growing at c.6% •c.US$ 1.6 bn confectionary market Established in 2000 42% Yıldız Holding, 58% local partner Biscuit, chocolate and cake production Capacity: 43k tons c. 100 trucks reaching c. 10,000 sales points (US$ mn) 2012 2013E Net sales 88 109 EBITDA margin 7.0% 8.0% (US$ mn) Market size Growth† Per capita consumption†† Chocolate 675 5.6% 1.6 Biscuits 510 5.8% 3.6 Cake 447 4.5% 2.3 FMC (manufacturing) 4 Platform for further growth Egypt •Population of 79 mn growing at CAGR of 1.7% between 2007-2012 •US$ 519bn GDP growing at c.6% •c.US$ 0.6 bn confectionary market Established in 2007 60% Yıldız Holding, 40% local partner Biscuit production Capacity: 27.5k tons (US$ mn) 2012 2013E Net sales 32.0 45.0 EBITDA margin 12.0% 18.0% (US$ mn) Market size Growth† Per capita consumption†† Chocolate 188 7.3% 0.4 Biscuits 268 6.1% 1.5 Cake 137 10.8% 0.5 Established in 2010 100% Yıldız Holding Biscuit sales Manages 12 distributors and reaches 20,000 sales points Hi Food (manufacturing) Ülker Egypt (sales) Potential expansion areas Plans to expand business in under- penetrated markets with high growth potential Target regions: Middle East, North Africa, and Eastern Europe † 2006-2011 CAGR †† Kg per capita - 2012 Source: Euromonitor Source: Euromonitor
  • 22. 21 •Leading premium chocolate producer with significant brand equity worldwide •Entry into China, S.Korea, Indonesia, S. Arabia and Turkey since the acquisition •Planned entry into Brazil and Russia •Yet to reach its potential in terms of growth and margins by •restructuring the company, •investing in store expansion, especially in the Far East, •closing down inefficient stores, •reshuffling the product portfolio, •Godiva plans to open 50 new stores per annum and reach US$1.0 bn in revenues and US$120mn EBITDA over the next three years 5 Godiva – Hidden value Key figures 2008 2013E 2014E # of stores 432 453 530 Revenues US$ 370mn US$ 760mn US$ 830mn EBITDA - US$ 60mn US$ 76mn •Owns and operates 430 retail boutiques in 84 countries as of 9M13 end •Available via over 10,000 specialty retailers Geographical presence of Godiva as of 1H13 end 198 stores in the US 32 stores in Europe 200 stores in Asia Godiva store in Harrods, London Godiva store in Denver, the US Year U.S. Japan China Pac Rim Belgium Others 2008 262 99 - 32 8 21 2012 203 125 30 32 7 25 2013YE 200 130 52 36 6 29 Geographical store evolution Acquired by Yıldız Holding in 2008 Ülker stake in Godiva - 19%
  • 23. 22 Experience in managing international operations •Operates in 6 sectors with TL12.4 bn gross sales in 2012 •The largest branded food group in CEEMEA •57 production facilities, 300 brands in 40 categories including biscuits, chocolate, confectionary, margarine & liquid oils, culinary products, dairy products, beverages, fruit juice and frozen foods •Benefits from its diversified business portfolio - significant distribution and purchasing synergies across the portfolio •Increased interests in food retailing with strategic stakes in top three discounters - Bizim, Şok and Dia accounting for 7% of organized food retail sales in Turkey 6 Yıldız Holding: Strong & supportive parent Food & Beverages Packaging Finance Retail Real Estate Personal Care Best recognized food brand #1 in biscuits & chocolates #2 in dairy products #1 in edible oils and fats #1 in overall baby food #1 in culinary products Premium segment chocolate producer acquired in 2008 In excess of 200k sales points nationwide c.90% coverage, second best after Coca-Cola Icecek Diversified product portfolio holding strong market shares JVs with leading international players Sole and first brand sought out for co-branding Turkey's first food company to establish a nationwide distribution network Bizim and Şok -7% of Ülker’s net sales as of 2012 Dia - new account entered after the acquisition in July 2013 TL 1,974mn† TL 1,328mn† TL 964mn† † 2012 revenues
  • 24. 23 1. Ülker: Who we are ? 2. Key Investment Highlights 3. Going forward / Our strategy 4. Financials 5. Appendix 2 7 24 27 32
  • 25. 24 15.0% 1.0% 1.8% 0.6% 11.5% 2013 EBITDA margin Reduction in sales discounts Category Mix Effect/New Launches Better Cost & OPEX management 2016E EBITDA margin 4,500 417 614 128 1,000 2,341 2016 Guidance By 2016, Ülker is expected to surpass TL4.5bn net sales (including inorganic growth) with an EBITDA margin of above 15% EBITDA growth to surpass sales growth Chocolate volume up 6 to 8% annually Biscuits and cakes volume up 4 to 6% annually Average price to be increased by ± 2% vis-a-vis inflation Gross margin to be materialized above 25% Top Line Profitability Capex and Dividend Capex: 2.5-3.0% of net sales Distribute minimum 70% of distributable income EBITDA margin to be materialized above 15% Sales 2012-2016 (TL mn) 2012 sales Biscuits Chocolates Cakes International growth 2016 sales 2013 EBITDA margin % Reduction in sales discounts Category mix effect / New launches Better cost & OPEX management 2016 EBITDA margin % EBITDA margin % 2012-2016 CAGR 18%
  • 26. 25 Beyond 2016 Long-term ambitions Productivity Brand investments •Boost product quality through operational efficiency •Further efficiency and productivity in distribution channels •Meet/beat international benchmarks •Ensure the continuity of brand investments •Offer powerhouse brands to consumers at reasonable prices •Increase market share Growth •Increase operating profit by higher sales volumes and revenues •Become a strong regional player •Further efficiency and productivity in distribution channels •Growth through acquiring national champions •Sustain best corporate governance practices Investor level
  • 27. 26 1. Ülker: Who we are ? 2. Key Investment Highlights 3. Going forward / Our strategy 4. Financials 5. Appendix 2 7 24 27 32
  • 28. 27 Increasing sales Sales volume by category † Excluding non-confectionery sales volume †† Following acquisition of Ülker Çikolata in 2011, chocolate operations have been consolidated in figures from 4Q2011 onwards Net sales by category •Volume increase mainly driven by: •Growing market •Efficient distribution •Improved product mix •New product launches •Revenue growth mostly followed volume growth •Other sales diminishing with the restructuring of distribution channel Tonnes TL mn
  • 29. 28 Increasing margins Gross profit and margin % EBITDA and margin % *** 145 114 370 453 11.5% 9.6% 9.9% 11.7% TL mn TL mn •Margin improvement due to: •Efficiencies from distribution restructuring •Lower sales discounts •Lower sales returns (9M) More effectiveness at the sales points •Change in category mix favoring higher margin chocolate •Better cost and opex management •Some favorable raw material prices ***Excludes Other Nonoperating Income&Expenses
  • 30. 29 Working capital and net debt Average working capital days Net debt •Net debt as of 9M 2013 end is TL 264 mn •Financial debt - US$ denominated due to company strategy - Maturity breakdown as of 9M 2013: - Short term 46% - Long term 54% •Cash & cash equivalents breakdown based on currency - TL: 7 mn - US$: 835 mn† - Euro: 124 mn† •Net working capital was TL312 mn as of 2012 end and TL461 mn as of 9M 2013 •Working capital requirement over sales ratio was 18.0% in LTM 9M 2013 •FX short position of TL 65 mn † Amounts expressed in Turkish Lira “TRY” Average WC days 2011 2012 9M 2013 Trade receivables 87 84 80 Inventory 38 34 34 Trade payables 80 81 72 WC - days 45 37 42 Net debt - TL mn 2012 9M 2013 Financial debt 1.501 1.242 Short term financial debt 614 572 Long term financial debt 887 670 Non-trade receivables from related parties 131 6 Cash and cash equivalents 1.268 973 Net debt 102 264
  • 31. 30 Healthier balance sheet structure Improving key metrics signals higher future cash generation 2011 2012 9M 2013 LTM TL 77mn TL 218mn TL 280mn Sustainable EBITDA generation EBITDA Working Capital Days Net Debt / EBITDA 2011 2012 9M 2013 45 days 37 days 42 days Improved Cash Conversion Cycle 2012 0.71x 0.47x Net Debt/EBITDA at favorable levels 2011 Higher profitability Through restructuring and product mix Better working capital management Effective use of technology in supply chain management Sustainable & profitable growth 9M 2013 LTM 0.90x
  • 32. 31 1. Ülker: Who we are ? 2. Key Investment Highlights 3. Going forward / Our strategy 4. Financials 5. Appendix 2 7 24 27 32
  • 33. 32 Income statements (TL mn) 2011 2012 Growth 11-12 9M 2012 9M 2013 Growth 9M 12-13 Sales Revenue 1.789 2.341 31% 1.707 1.978 16% Cost of Sales (1.433) (1.838) 28% (1.336) (1.525) 14% Gross Profit 356 503 41% 370 453 22% Gross Profit Margin % 19,9% 21,5% 21,7% 22,9% OPEX (309) (332) 7% (236) (260) 10% Marketing, Sales and Distribution Expenses (242) (227) -6% (159) (177) 12% General Administration Expenses (65) (96) 49% (72) (73) 3% Research and Development Expenses (3) (9) 232% (6) (10) 62% EBIT 47 171 267% 135 193 44% EBIT Margin 2,6% 7,3% 7,9% 9,8% Depreciation (30) (48) 59% (35) (39) 9% EBITDA 77 218 185% 170 232 36% EBITDA Margin 4,3% 9,3% 9,9% 11,7% Other Operating Income / Expense 66 32 -53% 43 146 239% Profit / Loss from Investments - - n.m. - - - Share in Net Profit of Investments (13) - -100% - - n.m. Finance Incomes / Expenses 621 42 -93% 26 (148) n.m. Profit Before Taxation 722 244 -66% 203 191 -8% Tax Charge From Continued Operations (51) (48) -7% (41) (39) -4% Net Profit 670 196 -71% 163 152 -7% Financials Consolidated income statement
  • 34. 33 Financials (cont’d) Consolidated balance sheet Balance sheet (TL mn) 2012 9M 2013 Current Assets 2.259 1.979 Cash and cash equivalents 1.268 973 Financial investments 3 3 Trade receivables 597 673 - Trade Receivables from related Parties 433 520 - Other Trade Receivables 164 153 Other receivables 140 10 - Non-trade Receivables 131 6 - Other short-term Receivables 8 4 Inventories 186 200 Other current assets 65 108 Non-Current Assets 898 872 Financial investments 326 325 Investment properties 30 10 Tangible assets 524 519 Intangible assets 1 1 Deferred tax assets 4 6 Other non-current assets 12 11 Total Assets 3.157 2.852 Balance sheet (TL mn) 2012 9M 2013 Current Liabilities 1.143 1.076 Financial liabilities 614 572 Other financial liabilities - - Trades payables 471 413 - Trade payables to related parties 247 237 - Other trade payables 224 176 Other payables 5 1 Corporate tax payable 2 15 Debt provisions 12 34 Employee benefits 22 29 Other current liabilities 17 12 Non-Current Liabilities 934 717 Financial liabilities 887 670 Employee benefits 20 23 Deferred tax liabilities 27 24 Other non-current liabilities 0 0 Shareholders' Equity 1.080 1.059 Share capital 342 342 Inflation adjustments to share capital 108 108 Valuation funds 142 127 Restricted reserves 73 126 Actuarial gain / loss (2) (2) Retained earnings 127 106 Net income for the year 167 123 Non-controlling interest 122 129 Total Liabilities and S.E. 3.157 2.852
  • 35. 34 Disclaimer •This presentation contains information and analysis on financial statements and is prepared for the sole purpose of providing information relating to Ülker Bisküvi Sanayi A.Ş. (“Ülker”) •This presentation contains forward-looking statements which are based on certain expectations and assumptions at the time of publication of this presentation and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in these materials. Many of these risks and uncertainties relate to factors that are beyond Ülker’s ability to control or estimate precisely, such as future market and economic conditions, the behavior of other market participants, the ability to successfully integrate acquired businesses and achieve anticipated cost savings and productivity gains as well as the actions of government regulators •Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this presentation. Ülker does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials •This presentation merely serves the purpose of providing information. It neither represents an offer for sale nor for subscription of securities in any country, including Turkey. This presentation does not include an official offer of shares; an offering circular will not be published •This presentation is not allowed to be reproduced, distributed or published without permission or agreement of Ülker •The figures in this presentation are rounded to provide a better overview. The calculation of deviations is based on figures including fractions. Therefore rounding differences may occur •Neither Ülker nor any of its managers or employees nor any other person shall have any liability whatsoever for any loss arising from the use of this presentation