Since 2001, we’ve helped clients understand how consumer lifestyles and the technology landscape are evolving in key markets around the world –– and how to apply those insights today. To understand how the world is changing and what changes we'll see over the next decade, contact us: http://innovaro.com/contact-us

1. Move Beyond Traditional Market Research
Trends & Foresight - Consumer Insights - Strategic Innovation - Product Development

2. Innovaro Foresight Services
Who we are.
Innovaro Foresight Services (formerly Social Technologies) is a part of the
Intelligence & Insights division of Innovaro.
What we do.
We help organizations understand and shape the future of their business.
Our expertise in technology and consumer foresight lets our clients see 5, 10,
or even 25 years into the future, and helps them apply the insights they
gain...today.
What clients gain.
By engaging in foresight research, clients are able to uncover emerging
consumer needs and behaviors, anticipate and seize growth opportunities,
define critical emerging issues shaping the future of their industry, mitigate
risk, and enrich decision-making.
About Innovaro
Innovaro®, is the only public company offering a comprehensive end-to-end innovation solution. With fully scalable solutions, whether for a
global 1000 company or small R&D lab or university scientist, we help our clients create breakthrough innovation, realize latent value in their
IP and accelerate their innovations to market. Leading companies trust us to create profitable growth, new revenue streams, enduring
capabilities and lasting value through innovation. NYSE Amex: INV - www.innovaro.com
© 2011 Innovaro, Inc. 2

3. Innovaro Foresight Services
Who we serve.
Executive level professionals who work in trend and foresight functions,
strategy and planning, consumer insights, innovation, NPD, market
research at some of the world’s most recognizable organizations
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4. Ways Companies Engage with Us
Research Subscription Custom Foresight Design Services
Research and analysis, trend Custom projects for your most Future-focused print, videos,
reports, scanning, and literature important questions about the multimedia presentations, and
reviews. future displays.
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5. Foresight Research Subscription
Two research streams that provide insights about
the future of consumer life and technology:
Global Lifestyles helps our clients understand
how consumer life is evolving in key markets
around the world and what these changes
mean for their business.
Technology Foresight is the perfect resource
for professionals who need to get beyond the
churn of daily tech headlines and view
technology from a strategic POV and what the
changes mean for their business.
Download Samples: http://goo.gl/D97rI
Categories: • Basic Science/R&D • Construction • Health & Medicine • Mobility • Sustainability
• Biotechnology • Consumers • House & Home • Money • Telecommunications
• Business Practices • Demography • Infotech • Nanotechnology • Transportation
• Chemistry • Economics • Infrastructure • Natural Resources • Values & Attitudes
• Chemical • Energy • Leisure • Politics • Work & Income
Engineering • Environment • Manufacturing • Population
• Computing • Food & Agriculture • Materials Science • Sensing
• Conflict & Security • Genetics • Media • Society
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6. Foresight Research Subscription
Breadth—recognizing that future opportunities and
threats will most likely come from outside one’s
immediate industry/category, we look broadly at
changes in consumer life and technology
Rigor—our research is written to be scannable
and easily digestible by busy professionals. We
synthesize dozens of sources but go far beyond
the surface analysis offered by many trend-spotting
services.
Time horizon—we look out 2-25 years, but always
“walk back to today” to provide actionable
implications in every analysis so you can make
more effective decisions today.
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7. Foresight Research Subscription
Subscribers receive:
• Leading Edge Thinking. Ongoing research streams
that provide weekly insights about the future of
consumer life and technology, delivered on a secure,
easy-to-use website.
• Rich Database of Information. Access to complete
database from past project years (over 1,100 briefs).
• Access to Experts. Exclusive webinars with Innovaro
analysts and special guests provide a chance to dive
into key themes and topics in an interactive setting.
• Enterprise-wide access. Access to our research is
not based on a seat licensing agreement. An
unlimited number of users from your organization can
access our research.
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8. Custom Trend and Foresight Research
Trend, Weak Signal, & Issue Identification studies
Sample projects:
• Trends and Factors Impacting the
Future of Games and Play
• Strategic Issue Identification: The
Housing & Real Estate Industry
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9. Custom Trend and Foresight Research
White Space Exploration Projects
Sample projects:
• Growth Areas in Infant Nutrition
• New Growth Areas in the Smart Phone
Market
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10. Custom Trend and Foresight Research
The Future of… Studies
Hyun “Eddie” Cho
Age: 24
Ethnicity: Korean-American
Education: BA Economics, pursuing
MBA
Job: Grad student,
part-time DJ
Salary: $19,000
Relationships: Single
Lives in: San Francisco, CA
Sample projects:
• The Future of American Men (SpikeTV)
• Consumer Profiles of the Food
Consumers in 2020
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11. Custom Trend and Foresight Research
Scenario Planning Projects
Sample projects:
• Global Automotive Energy Scenarios
• Scenarios for the Future of Agriculture
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12. Custom Trend and Foresight Research
Keynotes and Workshops
Samples:
• Global Food Manufacturer Trends Day
• Trends and Implications workshop for
Global Petcare company
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13. Sample: Trend and Issue Identification Process
Organizations need a way to identify—and communicate in a unified voice—
the emerging trends and issues that they will face in the next decade.
Client Challenge: NAHB (National Association of Home Builders) hired us
to identify social and demographic trends, regulatory changes, economic
issues, environmental developments, and emerging technologies pertinent
to the future of NAHB.
Process overview:
• Scan and identify 200+ trends/issues using our knowledgebase, fresh research,
expert interviews, client insights, etc.
• Conduct a collaborative ranking process to identify top issues
• Research top ranked trends/ issues in greater depth
• Create a set of foresight briefs that analyze the top emerging issues (aka signals) and
communicate findings in a scannable, information-rich format
• Foresight briefs include a concise definition of the trend/issue, an explanation of why
it is growing in importance, and supporting evidence from inside and outside the
industry
• Foresight briefs also include an analysis of how the issues and trends may reshape
the client’s operating environment, with specific focus on business implications,
opportunities, threats, etc.
Result: NAHB emerged from this process with a clear understanding of the emerging trends and
issues that they will face in the next decade. We also delivered a variety of specific courses of action
to address each individual issue. They are better equipped to set priorities and strategies and can
communicate a common message across the organization.
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14. Sample: Trend Timelines & Mapping Process
Understanding how ongoing and emerging trends apply to different segments
or generations—and communicating this in a highly visual format.
Client Challenge: Leading US Toy Manufacturer wanted to
explore how emerging social and technological changes apply
to the different US generations.
Process overview:
• Scan and identify 100+ trends/issues using our knowledgebase, fresh
research, expert interviews, client insights, etc.
• Analyze the trends for maturing and for applicability to different
generations in the context of the client’s industry.
• Map trends against timeline (2006-2015).
• Analyze map for “sweet spots” where confluence of consumer and
technological trends indicate opportunities for client organizations.
Tech Trends
Result: Client gained a clear sense of the trends of greatest
Economic Trends
import for various segments and/or generations – and
therefore for their different brands/products. The maps provide Competitive Trends
a clear tool for identifying and communicating opportunities
and priorities throughout the organization.
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15. Sample: Foresight-Inspired Personas for Spike TV
Putting a human face on the future consumer.
Client Challenge: SpikeTV hired us to help it understand Hyun “Eddie” Cho
where American guys are headed and how its segments are Age: 24
Ethnicity: Korean-American
changing. Education: BA Economics,
pursuing MBA
Process overview: Job: Grad student,
part-time DJ
• Our analysts identified and analyzed the most important trends Salary: $19,000
Relationships: Single
affecting American guys in areas such as relationships, gender roles, Lives in: San Francisco, CA
and technology usage employing desk research and expert interviews.
• Research output was used to generate 20 hypotheses about the future
needs and behaviors of American guys and Spike’s viewers in
particular.
• These hypotheses informed qualitative and quantitative fieldwork,
which yielded a fresh segmentation analysis.
• Our team analyzed the survey data, segmentation, and focus group
output and integrated these findings with what we learned in the initial
trend scan and hypothesis development.
Result: We created two composite personas for each of Spike’s five segments, bringing
their viewers to life and putting a human face on the survey data. These personas were
used for programming ideation, during its “ad week” presentations, and to further Spike’s
thought leadership in the men’s research space.
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16. Communicating Trend and Foresight Research
Reasons to enhance communication of trend and
foresight research.
1. Education. Builds on existing efforts to educate constituents and
create awareness. Introduce the organization to the landscape of
macro themes and discrete trends.
2. Conversation. Fosters a conversation about trends within the
organization; gather feedback about where internal groups feel the
greatest opportunities lie; and gather feedback about other trends that
might be integrated into future frameworks.
3. Application. Helps internal constituents think about the “so what”
implications and how to apply the trends to their business.
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17. Foresight Communication Campaigns
5 Ways Innovaro Brings Trends to Life:
1. Workshop Design and Support. From 1-hour trend briefings to co-
development and facilitation of multi-day events, Innovaro is ready to help you
deliver world-class trend and foresight workshops.
2. Trend Maps and Timelines. Poster-sized maps and timelines with custom
illustrations, photographs, data tables, and charts are an effective way to
communicate a POV on established and emerging trends.
3. Events and Futures Rooms. Events and futures rooms put people in face-to-
face contact with trend and foresight material in an interactive and visual way.
4. Electronic Newsletters. Build excitement and awareness about the trends
shaping your organization’s future through a professionally designed, monthly
HTML email newsletter.
5. Trend Cards. People are increasingly used to consuming content in bite-sized
chunks. A professionally-designed deck of trend cards can be given out at
events or even disseminated as “postcards” one macro trend at a time.
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18. Workshop Design and Support
Innovaro designs and conducts future-focused workshops as part of its
custom projects and as stand-alone engagements. Ways we participate:
• Co-design the process for the event to ensure it meets internal goals and pushes
the group to think about the future
• Contribute content to the event from our internal trend knowledgebase and/or
Global Lifestyles and Technology Foresight, to complement internal megatrends
and trend expressions
• Co-lead the event using one of our experienced facilitators / futurists
• Design and deliver event collateral such as posters, trendcards, artifacts, etc.
to ensure that we bring the trends to life and that it is an interactive and
immersive event
• Capture workshop output and deliver a post-event PPT or document
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19. Workshop Design and Support
Professionally designed and illustrated posters
provide a unique vehicle for delivering trend-
related content for workshops, innovation spaces,
and other venues.
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20. Events and Futures Room
Events and Futures Rooms give teams the opportunity to learn about trends in an
interactive and visual manner. They can touch and inspect artifacts and see how the
trends are coming to life in the market today. These spaces invite discussion and
ideation among team members.
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21. Trend Maps and Timelines
Sample: Mapping the Evolution and Future of Tech Use
Innovaro helped a global
consumer electronics firm identify
emerging tech usage trends and
mapped them on a timeline
(2006-2015) to uncover changes
in behavior and future opportunity
hotspots.
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22. Trend Maps and Timelines
Sample: Mapping Trends by Generation
Our team identified key US trends impacting the US toy and game market and mapped
them on a timeline (2006-2016), according to their relevance to the five US generations.
Map elements were hyperlinked to supporting reports, indicators, etc. It helped solidify
the organizational view on generational trends and was used to explore NPD
opportunities in ideation sessions.
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23. Trend Newsletters and Workshop Trendcards
Innovaro has ghost-written email and Trendcards are often used in workshops
printed newsletters for a variety of or to deliver trend information to users
global retailers and CPG firms. in easy-to-digest pieces.
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24. Apply Foresight Today
Innovaro’s syndicated and custom foresight research provides a way to
explore how the future may unfold, but the insights drawn from our work are
meant to be applied today. Here are some of the ways you can enrich
corporate strategy and planning activities today:
Augment your market research with longer-term viewpoints
Build a shared sense of the future with colleagues
Identify emerging issues before they reach the mainstream
Validate and expand on the work of internal trend teams
Provide content for ideation sessions and “Trend Days”
Feed the front-end of your innovation process with trends, insights,
discontinuities, and other forward-leaning content
Feed into LaunchPad, Innovaro's first-of-its kind integrated
innovation software and services solution
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25. Mike Vidikan
Account Executive
Innovaro Foresight Services
mike.vidikan@innovaro.com
Mobile: 202.669.8055