I argue that higher education can be seen as a long tail content production engine. Simple multi-media & distribution means that digital outputs are a by-product of what academics do normally, & this is an alternative to broadcast.
25. An alternative means to achieve many of the goals we currently struggle to realise Public engagement Outreach Openness Reuse Efficiency(?)
26. Public engagement Broadcast Book Public lecture High cost Large audience V selective High compromise Lowish cost Small audience Reasonably open Low compromise
27. Digital outputs Low cost (free?) Small but unpredictable audience Open No compromise High reuse potential Different distribution
42. Potential barriers Will the financial crisis stop such nebulous approaches? Will academics start doing it in sufficient quantities? Will free services last?
43. I want to explore… What are the contexts in which this is (in)appropriate? What is relationship with BIG broadcasting/publishing? What are financial implications? Lines of responsibility