How to Master Presentations Using the AHA Communication Model

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A Book in a SlideshowA Book in a Slideshow
The Unique Connect :The Unique Connect :
The AHA Presentation EffectThe AHA Presentation Effect
Mark W. Hardwick, Ph.DMark W. Hardwick, Ph.D

www.medicalpresentationpros.comwww.medicalpresentationpros.com
Masterful PresentationsMasterful Presentations
TheThe AHAAHA processprocess
LLearning How to Learnearning How to Learn
Mark W. Hardwick, Ph.D.Mark W. Hardwick, Ph.D.

Learning ObjectivesLearning Objectives
 Heighten yourHeighten your awarenessawareness ……
 Increase yourIncrease your knowledgeknowledge ……
 Enhance yourEnhance your skills .skills . . .. .
 Move the needle…Move the needle…

AgendaAgenda
 Learn how to establish instant connectionLearn how to establish instant connection
 Understand AHA Communication ModelUnderstand AHA Communication Model
 Review strategies for successful sessionsReview strategies for successful sessions
 Individual/team prepare a presentationIndividual/team prepare a presentation
 Real-time presenting—interjective coachingReal-time presenting—interjective coaching
 Video learning and coaching— 1 on 1Video learning and coaching— 1 on 1
 Create Individual Development PlanCreate Individual Development Plan

Our Teaching PrinciplesOur Teaching Principles
Prescription without diagnosis is malpracticePrescription without diagnosis is malpractice
Discovery LearningDiscovery Learning
Adult Learning PrinciplesAdult Learning Principles

AHA “Process with Structure”AHA “Process with Structure”
 AAUDIENCE-CENTERED- ActivelyUDIENCE-CENTERED- Actively
InvolvedInvolved
– unique connectunique connect
– bring energy and passionbring energy and passion
– discover and meet needs/expectationsdiscover and meet needs/expectations
 assess strengths/areas for improvementassess strengths/areas for improvement
 ask open ended questionsask open ended questions
 actively listen- CPR Techniquesactively listen- CPR Techniques
 two-way communicationstwo-way communications
– demonstrate empathy by using MMFI ruledemonstrate empathy by using MMFI rule

AHAAHA ““Process with Structure”Process with Structure”
continued …continued …
 HHook audience by making message stick:ook audience by making message stick:
– demonstrate confident leadership presencedemonstrate confident leadership presence
– message believable, evidence-basedmessage believable, evidence-based
– surprise, insightful and unusualsurprise, insightful and unusual
– share memorable examples, truthful storiesshare memorable examples, truthful stories
– utilizeutilize KnowledgeKnowledge RuleRule :(I+rd)+(I+rd)= K:(I+rd)+(I+rd)= K

AHA “Process with Structure”AHA “Process with Structure”
continued…continued…
 AAuthentic and Natural Styleuthentic and Natural Style
– insync gestures, eye contact, voice, contentinsync gestures, eye contact, voice, content
– personalize stories, anecdotes, metaphorspersonalize stories, anecdotes, metaphors
– self-knowledge and management—matchself-knowledge and management—match
style to situation and play to strengthsstyle to situation and play to strengths
– convert nervous energy to performanceconvert nervous energy to performance
enthusiasiumenthusiasium
– improvisational and spontaneousimprovisational and spontaneous

From Your Experience…From Your Experience…
 Characteristics of ineffective presentationsCharacteristics of ineffective presentations
 Characteristics of effective presentationsCharacteristics of effective presentations

Remember Aristotle’s advice…Remember Aristotle’s advice…
““We are what we repeatedly do.We are what we repeatedly do.
Excellence is not an act but a habit”.Excellence is not an act but a habit”.
ANDAND
It only takes 10,000 hours for masteryIt only takes 10,000 hours for mastery

MasterfulMasterful PresentationsPresentations
“The 15- 30 Minute“The 15- 30 Minute AHAAHA””

Critical Success FactorsCritical Success Factors
“AHA”“AHA” PresentationPresentation
 Showing UpShowing Up
 ““Burning aha”— PassionateBurning aha”— Passionate
PurposePurpose
 Stay “in the moment”Stay “in the moment”
 3 C’s-Connect-Credibility-3 C’s-Connect-Credibility-
ConfidenceConfidence
 Benefits of interaction—Benefits of interaction—WII-FMWII-FM
 Audience-centered FocusAudience-centered Focus

Design Tips—Design Tips—
Phase 1: Burning “Aha”Phase 1: Burning “Aha”
 Align with audience’s expectationsAlign with audience’s expectations
 Get to the point - skip the jokesGet to the point - skip the jokes
 Quote an expert or studyQuote an expert or study
 Clear, concise and compelling messageClear, concise and compelling message
 Pose a challenging question or statisticPose a challenging question or statistic
 Tell a relevant and true storyTell a relevant and true story
– Purpose: Keep audience attention and create curosityPurpose: Keep audience attention and create curosity
Completion time 3-5 min.Completion time 3-5 min.

Phase 2: Significant OverridingPhase 2: Significant Overriding
GoalGoal
 Identify why issue is relevant to audience needsIdentify why issue is relevant to audience needs
 Connect past, present and potential solutionsConnect past, present and potential solutions
– Purpose: show relevance of issues toPurpose: show relevance of issues to
audience members lifeaudience members life
Completion time—3-5 min.Completion time—3-5 min.

Phase 3: Tangible “Main Idea”Phase 3: Tangible “Main Idea”
 Show value of “main idea”Show value of “main idea”
– Purpose: value audiencePurpose: value audience
experience/expertiseexperience/expertise
 Provide supporting evidence & dataProvide supporting evidence & data
– Purpose: establish relevance/creditabilityPurpose: establish relevance/creditability
 Engage the audience in activities and dialogueEngage the audience in activities and dialogue
– Purpose: Align needs and solutionsPurpose: Align needs and solutions
Completion time: 3-5 min.Completion time: 3-5 min.

Phase 4: Payoffs for ActionPhase 4: Payoffs for Action
 Increase Knowledge and impactIncrease Knowledge and impact
 Show benefits of new products orShow benefits of new products or
solutionssolutions
– Purpose: influence and mobilizePurpose: influence and mobilize
audience— call for actionaudience— call for action
Completion time: 10-15 min.Completion time: 10-15 min.

Phase 5: Audience-Centered ClosePhase 5: Audience-Centered Close
 Connect audience to passion/commitmentConnect audience to passion/commitment
 Review learning points and “aha’s”Review learning points and “aha’s”
 Summarize what you told themSummarize what you told them
– Purpose: To provide time for audiencePurpose: To provide time for audience
reflection, dialogue and interactionreflection, dialogue and interaction
Completion time: 5-10 minutes (more for Q&A)Completion time: 5-10 minutes (more for Q&A)

Magic Number 7Magic Number 7
You will haveYou will have 3300 secondsseconds to read the wordsto read the words
below:below:
 Read through the paragraphRead through the paragraph one timeone time onlyonly
 Don’t study them. Just read the words toDon’t study them. Just read the words to
yourself.yourself.
 Analyze response and insightsAnalyze response and insights

How Adult Learning impacts retention?How Adult Learning impacts retention?
car deck table tree snow bottle money dog pole sand sky dogcar deck table tree snow bottle money dog pole sand sky dog
Plant book soap psychotic music plant rug Freud plant cellar gatePlant book soap psychotic music plant rug Freud plant cellar gate
HDL dog presentation skills trunk PAPER road knife stool hay smileHDL dog presentation skills trunk PAPER road knife stool hay smile
string plantstring plant Grocho MarxGrocho Marx wheel air expert rain bird dogwheel air expert rain bird dog

THE MAGIC # 7THE MAGIC # 7
WHAT DO YOU REMEMEBERWHAT DO YOU REMEMEBER
??

Making Presentations Effective:Making Presentations Effective:
1.1. Primacy effect— 60 second “knockout rule”Primacy effect— 60 second “knockout rule”
2.2. Create clear, truthful, compelling messages—supportCreate clear, truthful, compelling messages—support
with evidencewith evidence
3.3. Stickiness—make message unusual-relevant-personalStickiness—make message unusual-relevant-personal
–answer question “wii-fm”–answer question “wii-fm”
4.4. Repetition, repetition—repeat key points/provide “hotRepetition, repetition—repeat key points/provide “hot
spice” every 6-8 minutesspice” every 6-8 minutes
5.5. Maximize audience involvement— unique connectionsMaximize audience involvement— unique connections
—create interactive format, tell stories and ask—create interactive format, tell stories and ask
questionsquestions
6.6. Be Concise and Chunk— MAGIC # 7 ruleBe Concise and Chunk— MAGIC # 7 rule
7.7. Recency effect– memorable ending-be inspirationalRecency effect– memorable ending-be inspirational

Your Impact on Your AudienceYour Impact on Your Audience
 How are you perceived?How are you perceived?
 What to do increase yourWhat to do increase your
impact?impact?
 UseUse Alignment PrincipleAlignment Principle
 Merhabian, UCLA 1977Merhabian, UCLA 1977
– Visual (non-verbal) 55%Visual (non-verbal) 55%
– Vocal (voice) 38%Vocal (voice) 38%
– Verbal (content and words)Verbal (content and words)
7%7%
7%
38%
55%

Visual (non-verbal) 55% of totalVisual (non-verbal) 55% of total
presentation impactpresentation impact
 Presence—be warm, friendly, respectful & smilePresence—be warm, friendly, respectful & smile
 Connect—create physical and psychologicalConnect—create physical and psychological
safety and closeness with audiencesafety and closeness with audience
 Eye contact- one person one thoughtEye contact- one person one thought
 Movement—smooth and naturalMovement—smooth and natural
 Gestures—open handsGestures—open hands
 Body position—leaning forward, noddingBody position—leaning forward, nodding
 Standing and speaking positionStanding and speaking position

Vocal – (voice) 38% of ImpactVocal – (voice) 38% of Impact
 Volume (Too loud …too soft)Volume (Too loud …too soft)
 Pace (Too fast … too slow)Pace (Too fast … too slow)
 Inflection (Monotone … affected)Inflection (Monotone … affected)
 Pauses (Too long …too short)Pauses (Too long …too short)

Verbal – ( words) 7% of ImpactVerbal – ( words) 7% of Impact
 Information and contentInformation and content
 How to improve?How to improve?
– Word pictures, stories, partial diagramsWord pictures, stories, partial diagrams
– Use structuring comments-preview, review &Use structuring comments-preview, review &
summarysummary
– Provide schema—help audience follow lecture andProvide schema—help audience follow lecture and
process information; provide incomplete outline/orprocess information; provide incomplete outline/or
diagramdiagram
– Ask challenging and rhetorical questionsAsk challenging and rhetorical questions
– Eliminate fill speech—pauseEliminate fill speech—pause
– Make your message clear, concise, compellingMake your message clear, concise, compelling

Summary Ideas—message,Summary Ideas—message,
mechanics, mental processesmechanics, mental processes
 Visualize success…10 second stress toolVisualize success…10 second stress tool
 Primacy effect…Open with energyPrimacy effect…Open with energy
 Unique connection…great storyUnique connection…great story
 Be natural—align voice, gestures and contentBe natural—align voice, gestures and content
 Provide data-based evidence—make messageProvide data-based evidence—make message
compelling and crediblecompelling and credible
 Involve audience— create interaction—alignInvolve audience— create interaction—align
audience, material, presenteraudience, material, presenter
 Recency effect… end with passionRecency effect… end with passion

Your Turn to Present...Your Turn to Present...
 Review your deck of slides—pick 3 slidesReview your deck of slides—pick 3 slides
 Analyze slides—Analyze slides—
– what are key learning pointswhat are key learning points
– develop a power question for audiencedevelop a power question for audience
– identify “watch outs” about slideidentify “watch outs” about slide
 PreparePrepare AHAAHA presentation ( open, body & close)presentation ( open, body & close)
 Make it interactiveMake it interactive
 Deliver slides-receive interjective coachingDeliver slides-receive interjective coaching
 Feedback –what did well, what would change…Feedback –what did well, what would change…

Putting Theory Into Practice…Putting Theory Into Practice…
Personal Development PlanPersonal Development Plan
 Things to start doing…Things to start doing…
 Things to stop doing…Things to stop doing…
 Things to do differently…Things to do differently…
 Things to learn more about…Things to learn more about…

Game of Life: Improvement is aGame of Life: Improvement is a
Commitment to GrowingCommitment to Growing
““ If I always do what I’ve always done,If I always do what I’ve always done,
I’ll always get what I’ve always gotten.”I’ll always get what I’ve always gotten.”
-- Eric HofferEric Hoffer

Thank you for yourThank you for your
active participation!active participation!

Extra Slides and StressExtra Slides and Stress
PresentationPresentation

Small Changes BIG ImpactSmall Changes BIG Impact
How many get anxious before a presentation?How many get anxious before a presentation?
What makes the difference between good stressWhat makes the difference between good stress
and bad stress in your life ?and bad stress in your life ?

““Positive energy, not time,Positive energy, not time,
is the fundamental currency ofis the fundamental currency of
High PerformanceHigh Performance
And Low stress”.And Low stress”.
Dr. James LoehrDr. James Loehr

How to Master Presentations Using the AHA Communication Model

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