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Engaging
  Employees to
  Achieve the
  Remarkable


© Gagen MacDonald 2011   June 22, 2012
Who we are




      © Gagen MacDonald 2012
          Capabilities overview   2
                June 22, 2012
About       Gagen MacDonald is a strategy
            execution firm that helps companies
            turn strategies into results.
Gagen       Working collaboratively from the

MacDonald   corporate office to the front line,
            we use an organization’s leadership,
            brand, culture, vision and history to
            motivate and align employees behind
            accomplishing business objectives.

            Focusing our experiences and passions,
            we make your cause our cause.




                                   © Gagen MacDonald 2012
                                       Capabilities overview   3
                                             June 22, 2012
Our services

                       Building Capabilities
                         Organizational Development
                        and Design, Learning, Training,
                               and Facilitation




                       Consulting Services                  Strategic Alliances
                       Organizational Communications,
Gagen MacDonald, LLC         Strategy Execution,
                                                                 APCO Worldwide,
                                                          John Kotter (Harvard University),
                           Change Leadership and
                                                                       EMPA
                          Functional Development




                             Son & Sons
                         Brand and Visual Identity,
                           Creative Story Telling,
                         Creative Execution Strategy




                                                                 © Gagen MacDonald 2012
                                                                     Capabilities overview    4
                                                                           June 22, 2012
Our values and commitment
We act with integrity, humility and                     We are inspired by courage,
kindness in everything we do.                           passion and a sense of fun.




                                   OUR CAUSE IS OUR
                                   CLIENTS’ SUCCESS




                                                      We build our community upon
                                                         inclusive and collaborative
We celebrate individuals and their                        teams, sustained through
contributions to the vitality of our firm                 individual accountability.

                                                                  © Gagen MacDonald 2012
                                                                      Capabilities overview   5
                                                                            June 22, 2012
Where we play
                                  Employee
                                 Engagement



        Internal Brand                               Organizational
             Execution                               Communications
                                 RESEARCH

                                 PLANNING

                                 STRATEGY

                               PROJECT
      Leadership             MANAGEMENT                  Organizational
     Alignment &                                         Development
     Development             MEASUREMENT




                   Functional                 Change Leadership
     Assessment/Organizational
                       Design


                                                                  © Gagen MacDonald 2012
                                                                      Capabilities overview   6
                                                                            June 22, 2012
Organizational   Business strategy shift
                 Corporate restructuring

initiatives      Process improvement
                 Operational transformation

we support       Systems implementation
                 Internal brand alignment

include:         Culture and vision transformation
                 Reputation management
                 and positioning
                 Employee value proposition
                 Issues and crisis communications
                 Leadership & CEO transitions
                 Mergers and divestitures
                 New product launches
                 Sustainability strategies




                                     © Gagen MacDonald 2012
                                         Capabilities overview   7
                                               June 22, 2012
Our broad    Our team has held senior positions
             at many Fortune 500 companies.

experience      CCOs from Allstate, Boeing, Navistar,
                and Sprint/Nextel
                Heads of internal communication from
                United Airlines, Charles Schwab,
                McDonald’s, Navistar and Ford
                Senior HR and OD professionals from
                Kohler, Navistar, Health South, Inland
                Paperboard and Packaging and ADP
             Long-term relationships with clients.
                10+ years: United, Navistar, McDonald’s
                5+ years: BASF, Dean Foods, DMI,
                Edison International, Gateway
                Foundation, Johnson & Johnson,
                Payless Shoe Source, Thomas & Betts,
                The Coca-Cola Company, Wrigley,
                Pfizer, Novartis


                                    © Gagen MacDonald 2012
                                        Capabilities overview   8
                                              June 22, 2012
Some of our clients
We have a proven track record working with companies large and small all over the
globe.




                                                                   © Gagen MacDonald 2012
                                                                       Capabilities overview   9
                                                                             June 22, 2012
What differentiates our approach

 Link all of our work to business        See communications as a critical
 strategy and sustainable results        leadership competency
 Apply leading-edge practices from       Facilitate dialogue and reach
 communications, HR and marketing        alignment
 disciplines to address organizational
                                         Use a fact-based approach
 and communications challenges
                                         to recommend and develop
 Create experiences that lead to         programming
 personal insights and strategic
                                         Measure success in behavior
 actions
                                         change and outcomes (not outputs)
 Use both rational and emotional
                                         Evaluate communications up,
 levers to engage and motivate people
                                         down and across the organization
 Ground everything in our values
                                         Consider communications challenges
                                         of global stakeholders


                                                             © Gagen MacDonald 2012
                                                                 Capabilities overview   10
                                                                       June 22, 2012
Thank
        Meg Wheaton
        P 312 673 7315
        F 312 640 9101
        E m.wheaton@gagenmac.com



You!
        Gagen MacDonald
        35 East Wacker Drive
        Suite 2350
        Chicago, Illinois
        60601

        P 312 640 9100
        F 312 640 9101

        info@gagenmac.com
        www.gagenmacdonald.com




                               © Gagen MacDonald 2012
                                   Capabilities overview   11
                                         June 22, 2012

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Gagen Capabilities 2012 V2

  • 1. Engaging Employees to Achieve the Remarkable © Gagen MacDonald 2011 June 22, 2012
  • 2. Who we are © Gagen MacDonald 2012 Capabilities overview 2 June 22, 2012
  • 3. About Gagen MacDonald is a strategy execution firm that helps companies turn strategies into results. Gagen Working collaboratively from the MacDonald corporate office to the front line, we use an organization’s leadership, brand, culture, vision and history to motivate and align employees behind accomplishing business objectives. Focusing our experiences and passions, we make your cause our cause. © Gagen MacDonald 2012 Capabilities overview 3 June 22, 2012
  • 4. Our services Building Capabilities Organizational Development and Design, Learning, Training, and Facilitation Consulting Services Strategic Alliances Organizational Communications, Gagen MacDonald, LLC Strategy Execution, APCO Worldwide, John Kotter (Harvard University), Change Leadership and EMPA Functional Development Son & Sons Brand and Visual Identity, Creative Story Telling, Creative Execution Strategy © Gagen MacDonald 2012 Capabilities overview 4 June 22, 2012
  • 5. Our values and commitment We act with integrity, humility and We are inspired by courage, kindness in everything we do. passion and a sense of fun. OUR CAUSE IS OUR CLIENTS’ SUCCESS We build our community upon inclusive and collaborative We celebrate individuals and their teams, sustained through contributions to the vitality of our firm individual accountability. © Gagen MacDonald 2012 Capabilities overview 5 June 22, 2012
  • 6. Where we play Employee Engagement Internal Brand Organizational Execution Communications RESEARCH PLANNING STRATEGY PROJECT Leadership MANAGEMENT Organizational Alignment & Development Development MEASUREMENT Functional Change Leadership Assessment/Organizational Design © Gagen MacDonald 2012 Capabilities overview 6 June 22, 2012
  • 7. Organizational Business strategy shift Corporate restructuring initiatives Process improvement Operational transformation we support Systems implementation Internal brand alignment include: Culture and vision transformation Reputation management and positioning Employee value proposition Issues and crisis communications Leadership & CEO transitions Mergers and divestitures New product launches Sustainability strategies © Gagen MacDonald 2012 Capabilities overview 7 June 22, 2012
  • 8. Our broad Our team has held senior positions at many Fortune 500 companies. experience CCOs from Allstate, Boeing, Navistar, and Sprint/Nextel Heads of internal communication from United Airlines, Charles Schwab, McDonald’s, Navistar and Ford Senior HR and OD professionals from Kohler, Navistar, Health South, Inland Paperboard and Packaging and ADP Long-term relationships with clients. 10+ years: United, Navistar, McDonald’s 5+ years: BASF, Dean Foods, DMI, Edison International, Gateway Foundation, Johnson & Johnson, Payless Shoe Source, Thomas & Betts, The Coca-Cola Company, Wrigley, Pfizer, Novartis © Gagen MacDonald 2012 Capabilities overview 8 June 22, 2012
  • 9. Some of our clients We have a proven track record working with companies large and small all over the globe. © Gagen MacDonald 2012 Capabilities overview 9 June 22, 2012
  • 10. What differentiates our approach Link all of our work to business See communications as a critical strategy and sustainable results leadership competency Apply leading-edge practices from Facilitate dialogue and reach communications, HR and marketing alignment disciplines to address organizational Use a fact-based approach and communications challenges to recommend and develop Create experiences that lead to programming personal insights and strategic Measure success in behavior actions change and outcomes (not outputs) Use both rational and emotional Evaluate communications up, levers to engage and motivate people down and across the organization Ground everything in our values Consider communications challenges of global stakeholders © Gagen MacDonald 2012 Capabilities overview 10 June 22, 2012
  • 11. Thank Meg Wheaton P 312 673 7315 F 312 640 9101 E m.wheaton@gagenmac.com You! Gagen MacDonald 35 East Wacker Drive Suite 2350 Chicago, Illinois 60601 P 312 640 9100 F 312 640 9101 info@gagenmac.com www.gagenmacdonald.com © Gagen MacDonald 2012 Capabilities overview 11 June 22, 2012