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Social Media Marketing: What NOT to do

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Matt Howell
Matt Howell

Presentation for the Rush County Social Media Roundtable on April 16, 2014.

Médias sociauxTechnologieBusiness
1  sur  33
www.farmhousecreative.net
Matt Howell Farmhouse Creative • Twitter: @mwhowell2k • Facebook: facebook.com/mwhowell2k • LinkedIn: linkedin.com/in/mwhowell2k • www.mwhowell.com • www.farmhousecreative.net
Social Media Marketing: What NOT to do
Don’t Update Consistently
Example Content Calendar
Capture Apps
Don’t gain followers
Twitter: Follow More People
Facebook: Like More Pages, Find New Friends
Facebook: Like More Pages, Find New Friends
LinkedIN: Connect with More People, Join and Participate in More Groups
LinkedIN: Connect with More People, Join and Participate in More Groups
Broadcast, rather than engage
Broadcast, rather than engage
Broadcast, rather than engage
Use your social profiles like ad streams
Don’t Be THIS guy
Autopost updates across all your social profiles.
Autopost updates across all your social profiles.
Don’t establish social brand guidelines
Don’t establish social brand guidelines
Ignore (or delete) negative social mentions
Ignore (or delete) negative social mentions
Ignore (or delete) negative social mentions
Don’t Track the Return on Investment
Google Analytics
Facebook Insights
Facebook Reach
Twitter Analytics
Onward and Upward J
Articles: No Idea Left Behind: 25 Tools for Capturing Ideas Anywhere http://lifedev.net/2008/08/idea-capture-tools/ Top 10 Tools For Managing Your Social Media Accounts http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/ Social Media Branding: The Complete Cheat Sheet For Sizing http://stuartjdavidson.com/social-media-branding/ Facebook, Twitter, Google+, Pinterest – Social Media Image Size Cheat Sheet 2014 https://www.mediabistro.com/alltwitter/social-media-image-sizes_b53986 Finding Your Brand Voice http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/ Tools: http://www.socialmention.com/ https://evernote.com/ https://bufferapp.com/ https://hootsuite.com/ Analytics: https://analytics.twitter.com/ http://www.google.com/analytics/ https://www.facebook.com/help/search/?q=insights
www.farmhousecreative.net

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