1. Why send you a
BANK bag?
Because we’re doing
EVERYTHING
possible to make
The 2010 Home Builders, Remodelers
and Green Ideas Showcase put
MONEY in the BANK for You
Dear Friend,
Still on the fence about exhibiting at the 2010 HBA Showcase on April 9, 10, and
11, 2010? Here’s something to consider. Since our first announcement about the
Showcase, we’ve already taken reservations for 24 booths!
The partnering of the Home Builders & Remodelers
Showcase with the International Green Ideas Show has
struck a chord in the minds of builders, remodelers,
suppliers, and green businesses around New Mexico. This
show will draw on that significant pool of homeowners
who have been postponing spending for almost two years,
waiting for the economy to improve. And now, they rode
out the storm and they’re ready to spend. They won’t
wait any longer for that new addition, that new kitchen or bathroom, or that
master bedroom suite.
And we’re making it EASY for YOU
to connect with those homeowners
with the urge to spend
with these EARLY BIRD Bonuses
Reserve your booth(s) by November 30
and here’s what you get:
* FREE BONUS #1: $100.00 early-bird booth discount (not to be combined
with other discounts)
* FREE BONUS #2: First choice of premium booth location (and you know
how important position is!)
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2. * FREE BONUS #3: One-half day workshop so you AND your staff can boost
your sales skills: The Simple System of Selling Seminar. A $295 value, yours
for FREE.
* FREE BONUS #4: Free posting of a coupon from your company on our
website (a simple and easy way to entice people to your booth!)
* FREE BONUS #5: FREE “Premium Package.” The Premium Package
includes posting of your video on our “Revolutionary” Virtual Trade Show
Website. This site will remain up for 6 months AFTER the Showcase and will be
heavily promoted by using proven “viral” marketing techniques! This is a $300
value for for FREE if you contract by 11/30/09!!
To take advantage of these money-saving Early Bird offers
call 505-898-0661 today or visit: http://www.igishows.org or
http://www.hbashowcase.com to reserve your booth.
Remember after 11/30/09, it will be too late.
Nothing beats a Trade Show to Promote your Business
Consumer trade shows are the most cost effective way to market your products
and services. There’s nothing better than being face-to-face with customers and
answering their questions.
“We’re extraordinarily excited with our agreement
with Special Events Marketing because they have
produced successful consumer trade shows in New
Mexico for over 35 years. Rick Shoudt, the
Managing Member of SEM, has been an ardent
student of trade shows for years and clearly
knows what works and what doesn’t. More
importantly, there is no question he knows how to
draw a crowd to shows downtown.”
Jim Folkman
Executive Director
Home Builder’s Association of Central NM
The addition of the GREEN Ideas Show to the Showcase will entice
EVEN MORE People to Visit the Show
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3. With green exhibitors in the show, visitors have the added incentive of learning
how they can incorporate green ideas into their building and remodeling plans.
“Greenies” are willing to invest in home upgrades or improvements so they can
SAVE in the long run.
And the International Green Ideas Show will create an amazing amount of “buzz”
in the media and on the Internet. Green is in the news these days…interest is
high. And if people can see TWO great shows running concurrently for one
ticket price, it will enhance traffic to both events.
Here’s 15 Reasons This Year’s Showcase
will be an Investment you shouldn’t pass up.
1. This show will be held in the soaring space at the Albuquerque Convention
Center. And – there’s NO CHARGE to Exhibitors for parking!
2. Documented $75,000 + media campaign will create awareness and drive traffic
to the show and prospects to your display.
3. National, regional and local celebrity speakers giving FREE talks will excite
consumers, get them in the door, and get them to stay longer. This will mean
more time to visit your booth and learn about your products.
4. FREE-to-exhibitors sales & marketing conference on April 9th ($295 to non-
exhibitors)
5. Free Exhibitor Networking Reception. Rub shoulders and build those valuable
connections with other homebuilders, remodelers, and suppliers.
6. Free Exhibitor “Booth Camp” presented by Exhib-it! Learn how to get the
most out of your trade show experience including pre-show promotion, lead
generation at the show and how to follow up and close the sale. Important
strategies to help you make more money!
7. Premium packages available including posting your video at our revolutionary
“Virtual Trade Show” on our website and leaving it there for up to six months
AFTER the show! (Details about the packages in the enclosed flyer.)
OK, I know that’s only 7 reasons. The next eight will be in my next letter!
I’m Rick Shoudt of Special Events Marketing and I’ve been associated with many
trade shows across America over the years including just about every home show
in New Mexico. I’ve studied what show producers did right and what they did
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4. wrong. And we’ve been watching the most successful producers mount shows at
the Albuquerque Convention Center for years. This is what they have to say:
“If people want to see a particular show, it
doesn't matter where it's held--they will simply
go and see it. When the Fiery Foods and Barbecue
Show was at the Convention Center downtown, we had
record crowds and set the all-time Convention
Center record for beer sales over a single
weekend…I'm still one of the longest users of the
Convention Center, going back to my first show
there in 1976, and have nothing but good things to
say about the facility and the excellent service
provided by SMG [Convention Center Management].
Dave DeWitt, show producer
Fiery Foods and Barbecue Show
“We have found the staff and facility at the
Convention Center to be equal to the professional
image of our International Auto Show. They are
very helpful and courteous to us and our huge
crowd in attendance.”
Charles Henson, Executive Director
NM Auto Dealers Assn.
Check out the enclosed flyer for details
on booth sizes, prices, and locations at the Showcase.
Don’t let these Early Bird Specials slip away. Pick up the phone and call me
today. Get your pick of the prime booth spaces and receive $100 off your booth
rental. 505-898-0661.
To your Success,
Rick Shoudt
Special Events Marketing
Home Builders, Remodelers and Green Ideas Showcase
505-898-0661
Licensee is not an agent for or affiliate of Home Builders Association of Central New Mexico.
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