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LIVE Hot Transfers by DoublePositive: How Our Program Works
DoublePositive offers a genuine performance-based marketing solution. Pay only per LIVE Hot Transfer
of genuinely interested and genuinely qualified consumer. Forget banner ads (CPM). Forget leads
(CPA/CPL). Online marketing and internet advertising has evolved to LIVE Hot Transfers.

                                                                                  DoubleConfirm Process                                                                                                                           LIVE Hot Transfer
      INTERESTED CONSUMER                                                                            LIVE CONTACT                                                                       LIVE TRANSFER
      Consumers Express Interest in a Product or Service                                             DoublePositive Establishes Live Contact with Consumer                              Call Center Agent Transfers Consumer to Sales Professional
 1    Consumers express varying levels of interest in a product or service                       2   After expressing interest, the consumer speaks to a DoublePositive             3   The Call Center Agent places the genuinely interested and qualified consumer on hold and calls a sales
      via an online form or a phone call. DoublePositive gathers lead data                           Call Center Agent, who verifies consumer data and confirms                         professional. The agent introduces the consumer to the sales professional, completing the LIVE Hot
      and sends it to a DoublePositive Call Center in real time.                                     consumer’s interest in speaking with a sales professional.                         Transfer. The sales process continues directly between the consumer and the sales professional, who
                                                                                                                                                                                        pays DoublePositive only for successful LIVE Hot Transfers.
                                                                                                                           Hmmm… now                           I admit, I was
                                                                        I’m not interested in         I’m not qualified?   that I understand,
                       Hmmm… I THINK                                                                                                            So, I DIDN’T   just trying to
  I’m interested.                                     Cool! A           the Widgetron, but
                       I’m interested – it
                                                                                                      I guess I’m not      probably not.        win the free   download the                    Lisa, I’m connecting you to Tom.
  I hope I qualify                                    chance to win     I do want the free            surprised.                                iPod?!         free screen saver.              He’s a Widgetron expert who can
  as a buyer.          depends upon…                  a FREE iPod!      screen saver that is
                                                                        being offered.                                                                                                         answer any of your questions.



                                                                                                                                                                                                                                                                                     Tom can access
                                                                                                                                                                                                                                                                                     consumer data
                                                                                                                                                                                                                                                                                     provided by Lisa
                                                                                                                                                                                                                                                                                     via web browser.




                                                  Perfect! This is just what
                                                  I’ve been looking for!




                                                                                                     Hi Lisa. I’m Wendy from the
                                                                                                     Widget Quote Network. May I                                                                                                                                                      SALESPERSON
                                                                                                     ask you about your request for
                                                                                                                                                                                        CONSUMER
                                                                                                                                                                   Sure!
                       01010 101 011010 110




                                                                                                     information on the Widgetron                                                                                                           Hi Lisa! My name is Tom and I’m
                         011011 0 101




                                                                                                     2010 before connecting you
                                                                                                     with a Senior Specialist?                                                                                                              a Senior Widgetron Specialist
                            0101




                                                                                                                                                                                                                                            here with Widget Co. I’m going
                                                                                                                                                                                                                                            to help you with that information
                               0
                                 101




                                                                                                                                                                                                                                            on the Widgetron 2010.
                                     101 101 110
                                      10

                                        10 01 01
                                           01 10 1




                     SALES
                                              10 1




                     LEADS
                                           0                                                                      APPROVED
                                                10




                                         10 0                                  DoublePositive                                                                                                                                                                               Contact DoublePositive
                                                  1




                                                                                                                  LEADS
                                            10                                                                                                                                                                                                                              for more information.
                                                                                                                  • DNC-scrubbed                                                                                                      WidgetCo
                                                                                                                  • De-duped                                                                                                                                                DoublePositive Marketing Group, Inc.
                                                                                                                  • Valid Data                           US-based Live
                                                                                                                                                         US-based Live                                                                                                      1030 Hull Street – Suite 300
                                                                                      0101
                                                                                          0  101101                                                      Human Call Center Co.
                                                                                                                                                         Human Call Center Co.                                                                                              Tide Point – The Cascade Building
                                                                                          01010 1 101100111010                                                                                                                                                              Baltimore, MD 21230
                                                                                                 01101101100111010                                                                                                                                                          410-332-0464
                                                                                                                                                                                                                                                                            888-DPOSITIVE

                                                                                                                                                                                                                                                                            www.doublepositive.com
                                                                                                                                                                                                                                                                            info@doublepositive.com




                                                                           CONSUMER DATA

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Delivering Interested Consumers

  • 1. LIVE Hot Transfers by DoublePositive: How Our Program Works DoublePositive offers a genuine performance-based marketing solution. Pay only per LIVE Hot Transfer of genuinely interested and genuinely qualified consumer. Forget banner ads (CPM). Forget leads (CPA/CPL). Online marketing and internet advertising has evolved to LIVE Hot Transfers. DoubleConfirm Process LIVE Hot Transfer INTERESTED CONSUMER LIVE CONTACT LIVE TRANSFER Consumers Express Interest in a Product or Service DoublePositive Establishes Live Contact with Consumer Call Center Agent Transfers Consumer to Sales Professional 1 Consumers express varying levels of interest in a product or service 2 After expressing interest, the consumer speaks to a DoublePositive 3 The Call Center Agent places the genuinely interested and qualified consumer on hold and calls a sales via an online form or a phone call. DoublePositive gathers lead data Call Center Agent, who verifies consumer data and confirms professional. The agent introduces the consumer to the sales professional, completing the LIVE Hot and sends it to a DoublePositive Call Center in real time. consumer’s interest in speaking with a sales professional. Transfer. The sales process continues directly between the consumer and the sales professional, who pays DoublePositive only for successful LIVE Hot Transfers. Hmmm… now I admit, I was I’m not interested in I’m not qualified? that I understand, Hmmm… I THINK So, I DIDN’T just trying to I’m interested. Cool! A the Widgetron, but I’m interested – it I guess I’m not probably not. win the free download the Lisa, I’m connecting you to Tom. I hope I qualify chance to win I do want the free surprised. iPod?! free screen saver. He’s a Widgetron expert who can as a buyer. depends upon… a FREE iPod! screen saver that is being offered. answer any of your questions. Tom can access consumer data provided by Lisa via web browser. Perfect! This is just what I’ve been looking for! Hi Lisa. I’m Wendy from the Widget Quote Network. May I SALESPERSON ask you about your request for CONSUMER Sure! 01010 101 011010 110 information on the Widgetron Hi Lisa! My name is Tom and I’m 011011 0 101 2010 before connecting you with a Senior Specialist? a Senior Widgetron Specialist 0101 here with Widget Co. I’m going to help you with that information 0 101 on the Widgetron 2010. 101 101 110 10 10 01 01 01 10 1 SALES 10 1 LEADS 0 APPROVED 10 10 0 DoublePositive Contact DoublePositive 1 LEADS 10 for more information. • DNC-scrubbed WidgetCo • De-duped DoublePositive Marketing Group, Inc. • Valid Data US-based Live US-based Live 1030 Hull Street – Suite 300 0101 0 101101 Human Call Center Co. Human Call Center Co. Tide Point – The Cascade Building 01010 1 101100111010 Baltimore, MD 21230 01101101100111010 410-332-0464 888-DPOSITIVE www.doublepositive.com info@doublepositive.com CONSUMER DATA