1. amazon
web services
AWS 101
Cloud Computing Seminar
version 5.2.1 - Apr 19th, 2012 - By Simone Brunozzi - Optimized for 1280x960 - © Amazon Web Services

2. Martin Yan – ymartin@amazon.com
Regional Sales Manager, Greater China
Ken Chan – kenchan@amazon.com
Solution Architect, Greater China
[ Before we start ]
2

3. [ Who is Amazon.com? ]
3

4. Consumer business
Seller business
}
IT Infrastructure business
[ Amazon.com’s three businesses ]
4

5. 1) Introduction to Cloud Computing
2) What is Amazon Web Services?
3) Success stories
4) What is unique about AWS?
5) Demo
6) Q&A
[ Our plan for today ]
5

6. More Success stories
Business Cloud Computing
Unique?
Q&A
More
Technical What is AWS?
Demo
[ How technical is it? ]
6

7. amazon
web services
More Success stories
Business Cloud Computing
Unique?
Q&A
More
Technical What is AWS?
Demo
1. Cloud Computing
7

8. amazon
web services
8

9. 1) Elastic Capacity
2) Quick and easy deployment
3) No CapEx, No initial investment
4) Pay as you go, for what you use
5) Automation and Reusable components
[ Cloud Computing ]
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10. [ 1. Elastic Capacity ]
10

11. _ Scaling up and down in minutes
_ No need to provision
_ Optimize resources based on your needs
_ Can easily manage unexpected peaks
[ 1. Elastic Capacity ]
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12. Capacity
traditional
IT capacity
Time
Your IT needs
Usage Patterns:
[ Traditional IT ]
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13. On and Off Fast Growth
Variable peaks Predictable peaks
Usage Patterns:
[ Traditional IT ]
13

14. On and Off WASTE Fast Growth
Poor
Variable peaks Service Predictable peaks
Usage Patterns:
[ Traditional IT ]
14

15. Capacity
traditional
IT capacity
Elastic
Time
CLOUD capacity
Your IT needs
Usage Patterns:
[ Cloud Computing ]
15

16. On and Off Fast Growth
Variable peaks Predictable peaks
Usage Patterns:
[ Cloud Computing ]
16

17. [ 2. Quick and easy deployment ]
17

18. _ IT Infrastructure is no longer a barrier
_ Easier to test different solutions
_ No need to wait for provisioning
_ Shorter development cycles
[ 2. Quick and easy deployment ]
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19. [ 3. No CapEx, no initial investment ]
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20. _ No initial investment needed
_ No termination fees
_ No commitments
_ Clear pricing model (on the website)
[ 3. No CapEx, no initial investment ]
20

21. [ 4. Pay as you go, for what you use ]
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22. _ Pay for servers “by the hour” (on-demand)
_ Pay for storage “per Gigabyte” per month
_ Pay for data transfer “per Gigabyte”
_ Easy to turn resources on/off (running costs)
[ 4. Pay as you go, for what you use ]
22

23. [ 5. Automation, reusable components ]
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24. _ Automation, less repetitive tasks (“70/30” rule)
_ Better management tools
_ Focus on your business
_ No need to build from scratch, but instead “reuse”
_ No need to work on “Undifferentiated Heavy Lifting”
[ 5. Automation, reusable components ]
24

25. 1) Elastic Capacity
2) Quick and easy deployment
3) No CapEx, No initial investment
4) Pay as you go, for what you use
5) Automation and Reusable components
[ Cloud Computing ]
25

26. amazon
web services
More Success stories
Business Cloud Computing
Unique?
Q&A
More
Technical What is AWS?
Demo
2. Amazon Web Services
26

27. _ Reliable, Scalable, Low-Cost Infrastructure
_ Every service offers APIs
_ You can use only the components you need
_ All the important “building blocks” are provided
[ What is Amazon Web Services? ]
27

28. AWS is a set of infrastructure building
blocks

29. Reference Model
Deployment & Administration
App Services
Compute Storage Database
Networking
AWS Global Infrastructure

30. Region GovCloud Region
[ Global AWS Infrastructure ]
30 (as of Apr 19th, 2012)

31. Availability Zone
[ Global AWS Infrastructure ]
31 (as of Apr 19th, 2012)

32. Seattle South Bend New York (2) London Amsterdam
Newark Dublin Stockholm
Palo Alto
Tokyo
San Jose
Paris Frankfurt
Ashburn Milan
Los Angeles (2) Jacksonville Osaka
Dallas Hong Kong
St.Louis
Miami Singapore Sydney
Sao Paulo
Edge Locations
[ Global AWS Infrastructure ]
32 (as of Apr 19th, 2012)

33. Networking
Direct Connect
Dedicated connection to AWS
VPN Connection
Secure internet connection to AWS
Deployment & Administration
Virtual Private Cloud
App Services Private, isolated section of the AWS Cloud
Compute Storage Database
Route 53
Networking Highly available and scalable Domain Name
System
AWS Global Infrastructure

34. Compute
Elastic Compute Cloud (EC2)
Basic unit of compute capacity
Range of CPU, memory & local disk options
14 Instance types available, from micro to cluster
compute
Security Group
Auto-scaling
Automatic re-sizing of compute clusters based upon
Deployment & Administration
demand
App Services
Compute Storage Database
Elastic Load Balancing
Create highly scalable applications
Distribute load across EC2 instances in multiple
Networking
availability zones
AWS Global Infrastructure

35. Storage
Glacier
An extremely low-cost storage service that provides
secure and durable storage for data archiving and
backup
@0.01/GB
Deployment & Administration S3 - Durable storage, any object
99.999999999% durability of objects
App Services Unlimited storage of objects of any type
Up to 5TB size per object
Compute Storage Database
Elastic Block Store
Networking High performance block storage device
1GB to 1TB in size
AWS Global Infrastructure Mount as drives to instances

36. Database
Relational Database Service
Database-as-a-Service
No need to install or manage database instances
Scalable and fault tolerant configurations
Deployment & Administration
App Services
DynamoDB
Compute Storage Database
Provisioned throughput NoSQL database
Fast, predictable performance
Networking
Fully distributed, fault tolerant architecture
AWS Global Infrastructure

37. _ Create an AWS Account
_ Open the AWS Management Console
_ Start using the services
[ Getting started is easy ]
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38. Command Line
API
Web Console SDK
[ The Amazon Web Services universe ]
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39. Your Applications
Web Interface Identity and Access
Deployment & Automation Monitoring
Management &
Administration
Console IAM Federation Billing Beanstalk CloudFormation CloudWatch
CDN Messaging Libraries and SDKs
Search Distributed Computing
Application
Platform
CloudFront SES SNS SQS CloudSearch EMR SWF
Storage Networking Database
Compute
Foundation
EBS S3 Glacier ELB Route 53 VPC RDS Dynamo ElastiCache
EC2
Availability
Regions
Zones Edge Locations
AWS Global Infrastructure

40. amazon
web services
More Success stories
Business Cloud Computing
Unique?
Q&A
More
Technical What is AWS?
Demo
3. Success stories
40

41. [ What do customers run on AWS? ]
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42. [ Enterprise Applications ]
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43. _ Using AWS since April 2010
_ Hybrid environment (AWS + traditional IT)
_ Dev/Test is ready within Amazon VPC
_ Foundation platforms are AWS-ready
[ Shell ]
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44. _ Several services are on AWS
_ Smart-TV Hubsite: Samsung TV application, is on AWS
_ Saved CapEx by 34 Million US$
_ Reduced OpEx by 85%
[ Samsung ]
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45. [ Media and Web Applications ]
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46. _ 26 Million subscribers
_ Netflix is ~25% of US Internet traffic
_ They are ~100% on AWS
http://www.slideshare.net/adrianco
Adrian Cockcroft, Director - Cloud Architecture
[ Netflix.com ]
46

47. 47 Animoto use case

48. _ Simple way to create videos with your pictures
_ Facebook App: From 50 to 5,000 servers in 3 days
_ Later optimization with Cluster GPU Instances (EC2)
_ Freemium model
[ Animoto.com ]
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49. Capacity
Peak of 5,000
EC2 instances
Launch of
Facebook App
Time
[ Animoto.com ]
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50. [ Big Data, HPC, Analytics ]
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51. _ Processing of Cassini probe images (200,000+)
_ All-Terrain Hex-Limbed Extra-Terrestrial Explorer robot
_ Live broadcast of Mars rover Curiosity
_ Many other systems on AWS
[ NASA JPL ]
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52. [ Archive, Disaster Recovery ]
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53. _ Replay and analysis of the activity in the stock market
_ Interface built with Adobe FLEX + AIR
_ The Infrastructure is purely Amazon S3
[ Nasdaq ]
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54. 54 Nasdaq on Amazon S3

55. [ Mobile and games ]
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56. _ Based in Beijing
_ Among the top 7 game developers on Facebook
_ 3 Million daily active users globally
[ FunPlus Game ]
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57. Chen Qi, COO, Fun+ Game
[ FunPlus Game ]
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58. “Before using the Amazon AWS, we
need at least 7-10 days to deploy our
program applications overseas. And
now, we deploy program applications
and can provide service in as quickly
as 30 minutes.”
Project Manager, Larry Yue, NQ Mobile
[ NQ Mobile
(Beijing) ]
58

59. amazon
web services
More Success stories
Business Cloud Computing
Unique?
Q&A
More
Technical What is AWS?
Demo
4. What’s unique about AWS?
59

60. [ Flexibility, Freedom of choice ]
60

61. _ Multiple Operating Systems (Linux, Windows...)
_ Multiple Software Platforms (SAP, IBM...)
_ Multiple Databases (Oracle, MS SQL, MySQL...)
_ Many licensing options
[ Flexibility, Freedom of choice ]
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62. [ Security ]
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63. _ “Security is our number one priority”
_ Many Security certifications (ISO 27001, PCI-DSS-1, etc)
_ Data privacy through encryption
_ http://aws.amazon.com/security
_ White Papers: Security Processes, Risk and Compliance
[ Security ]
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64. [ Support ]
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65. _ Free support (Forum, email...)
_ Premium support: Developer, Business, Enterprise
_ Service Health Dashboard
_ Health Status for AWS components (EC2, EBS...)
[ Support ]
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66. [ Pace of innovation ]
66

67. New
82
Services
61
or Updates
48
24
9
2007 2008 2009 2010 2011 Time
[ Pace of innovation ]
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68. [ Global Partner Ecosystem ]
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69. [ Global Partner Ecosystem ]
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70. amazon
web services
More Success stories
Business Cloud Computing
Unique?
Q&A
More
Technical What is AWS?
Demo
5. Demo
70

71. amazon
web services
Thank you
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