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Innovative ways to make social marketing work for you

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This presentation will help attendees understand the financial benefits of social marketing initiatives by focusing on how to: • Use social initiatives to learn more about your fans and customers, such as their gender, interests and location, to create more targeted messages and promos • Improve your social content using stories to increase engagement levels • Gain free traffic via the social sites • Use social media to improve Google natural results on key terms • Improve word-of-mouth by having influencers enjoy some freebies from your giveaways

BusinessTechnology
1 of 25
Innovative ways to make social marketing work for you Alaa HassaniNeVideo.com
Don’t you just love Social Marketing?
ROI in real social life (my experience) Got divorced………yay!
ROI in real social life (my experience) What’s next?? ,[object Object]
Facebook,[object Object]
ROI in real social life (my experience) Became a fan of iNetVideoFanpage! ..................now knows where I work 
ROI in real social life (my experience) 6 months pass…………..still no date! ......but she was engaging with iNetVideoFanpage and with me on Facebook
ROI in real social life (my experience) Great News…..She’s getting married! ......not to me......but she is still engaged with iNetVideoFanpage
ROI in real social life (my experience) Show me the ROI in this story!!!!! Decides to give DVD movies for guests at the wedding
Take away from that story......... Be Patient! ROI might show up 3,6 to 12 months
3 Tips for great ROI with Social Marketing 1) Blog = Your Social Marketing Hub 2) Value Added content 3) Engagement
Blog = Your Social Marketing Hub Make your blog the go-to destination for all your social efforts
Blog = Your Social Marketing Hub
Blog = Your Social Marketing Hub Why? ,[object Object]
Helps your SEO efforts
Improved analytics-Easier to manage content,[object Object]
Google URL Builder (improved tracking)- Google URL Shortner (http://goo.gl/ ),[object Object]
One thing to keep in mind............ Stop SELLING
and instead......... Find ways to make people WANT to BUY! Stop SELLING
Type of Content It MUST serve a PURPOSE: Stop SELLING ,[object Object]
Education-Raise Awareness,[object Object]
Upcoming movie releases
Gift ideas for events (Father’s day, Xmas)
Gossip news, breaking news
Our projects

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