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14 01 2015
56 rue Dombasle, F-75015 Paris – www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com
How to Increase the Effectiveness of
Meetings with a Mobile App
Rosa Garriga Mora
Marketing & Communications, myQaa
Agenda
Defining what is Event Effectiveness
How Mobile Apps contribute to Event Effectiveness
Case Studies: facilitating learning, networking & collecting data
Q&A
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
How do meetings really create value?
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Influence participants
to DO something
which adds value to stakeholders
at the lowest possible cost
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
The ROI Methodology
How do event apps make your
meetings more effective?
Most learning
environments
are NOT effective
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“82% of delegates fail to fully
engage with event content”*
*Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
42% write shopping lists
instead of taking notes
18% fake urgent
phone calls
23% take longer bathroom breaks
to help pass the time
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“Only 18% view events as
an opportunity to learn”*
*Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“48% are too shy
to ask questions”*
*Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Improve learning
Increase networking
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Extend the event lifespan
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Boost engagement
Seamless user experience
How Mobile Apps contribute to Event ROI
1. Improve learning
2. Increase networking
3. Extend event lifespan
Behavioural change
Case studies
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Enabling networking between
30,000 people
www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Facilitating a brainstorming session with
1,200 top executives
www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com
Gathering questions
from +1000 people
Questions?
rosa.garriga@myqaa.com

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How Mobile Apps contribute to Event ROI