How to activate your customers via mobile:myShopi case study.
Presentation by Toon Coppens, strategy & innovation manager digital at BD myShopi for Mobile Day 2014, organized by Bloovi.
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BD myShopi Bloovi Mobile Day - How to activate your customers via mobile:myShopi case study
1. How to activate your
customers via mobile:
myShopi case study
Mobile Day – November 2014
Toon Coppens Strategy & innovation manager
@me_toon toon@myShopi.com
15. A shopping audience
Gender
Female
55%
Male
45%
*Reference Belgian population:
Female – 51% / Male: - 49%
Language
French
48%
Dutch
52%
*Reference Belgian population:
Dutch – 60% / French - 40%
Age
6%
11%
*Reference Belgian population
78%
15%
53%
36%
< 25 y
25 - 54 y
+ 55 y
32%
28%
18%
25 - 34 y
35 - 44 y
45 - 54 y
35. 1 Address all OS
2 Offline app usage
3 Crowdsourcing
4 Re-think design per platform - native apps
5 Extreme consumer centricity
6 Zero entry barrier
7 Don’t be greedy on data
8 Lean & agile approach
9 Optimize your push communication approach
10 Revisit your app strategy: create or join?
RECAP
ADVISES