myShopi is the #1 promo platform for consumers in Belgium with over 500k app downloads in September 2014. myShopi provides a digital shopping list functionality, cashback coupons, digitized loyalty cards and retailer leaflets to consumers via smartphone apps, tablet apps and a the website http://www.myShopi.com. This presentation explains the data strategy of BD myShopi and was presented by Toon Coppens at the BDMA data or devil conference, September 16th.