BD myShopi is the omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops. Every week over 4.3 million Belgian households receive the door to door leaflets in their physical mailbox. Advanced segmentation criteria enable to address specific consumer segments. BD myShopi provides applications for smartphone and tablet, downloaded over 500 thousand times in Belgium, and the website myShopi.com. BD myShopi’s omni-channel activation platform thus boasts a leaflet distribution and seal offering, creative solutions and a complete digital proposition.

1. myShopi.be
www.myShopi.be www.myShopi.be
Toon Coppens
Strategy mgr
BD myShopi
16-10-2014
Digital First

2. myShopi.be
Omni-channel activation platform
www.myShopi.be www.myShopi.be

3. Shop info & opening hours
E-commerce promotions
myShopi.be
myShopi digital: feature overview
www.myShopi.be www.myShopi.be
Shopping list
Printable coupons
Online Cashback coupons
Cashback saving actions
Recipes
Digital loyalty cards
Digital Leaflets

4. 500k APPs downloads

5. App rating
Happy consumers 

6. 1. Save

7. 2. Facilitate

8. 3. Inspire

9. myShopi user
Gender
Female
55%
Male
45%
*Reference Belgian population:
Female – 51% / Male: - 49%
Language
French
48%
Dutch
52%
*Reference Belgian population:
Dutch – 60% / French - 40%
Age
6%
11%
*Reference Belgian population
78%
15%
53%
36%
< 25 y
25 - 54 y
+ 55 y
32%
28%
18%
25 - 34 y
35 - 44 y
45 - 54 y

10. Cashbacks

11. 400+ campaigns

12. Why cashbacks?
Coverage
Cashbacks
Agile
Versatil
e
Impact
Targeting
Analytic
s

13. Analytics: new insights

14. Brand loyalty (loading)
~65% of
people that
started saving
program also
finished it

15. New product launches
4 of 10 new product launches in
Gondola magazine of July 2014
had a cashback action in myShopi

16. Premium brand incentives
Buy and get a tangible or
aspirational reward: contest, digital
content, goodie…

17. Linked CRM projects – Club Nestle
Reach - leads
Visibility
Promotions
Data

18. Promo targeting
Sentiment
Demographics &
Lifestyle
Behavior &
consumption
Context &
location

19. Beacon marketing

20. Ibeacon + video
Beacon

21. Promo targeting (2)
Sentiment
Demographics &
Lifestyle
Behavior
Context &
location
Buying
intent

22. Shopping list

23. Shopping intent based activation

24. Shopping intent based re-activation

25. + myShopi as “display” media: DIGITAL
Leaflets
Splash pages
Shopping list sponsoring

26. + myShopi as “display” media: OFFLINE
Printed media on 4 million

27. Toon Coppens toon@myShopi.com
Strategy Manager BD myShopi @me_toon