Download the 'Facebook Marketing 2013' Ebook Here: http://social4biz.linktrackr.com/t/0 With over 1 billion Facebook users, businesses can no longer deny the importance of embracing Facebook Marketing, especially the importance of posting on Facebook to drive engagement. Unfortunately, many businesses who have taken that first step and created a Page are not knowledgeable on the types of postings which will create this engagement amongst their fans and potential customers. This presentation discusses how to create an awesome posting on Facebook which will have your fans coming back for more, time and time again.

1. Posting on Facebook
8 Types of
Fantastically
Engaging Posts!

2. Facebook Marketing 2013
This presentation is an Excerpt
from Jo Barnes’ Detailed Ebook,
“Facebook Marketing 2013”.
To get your FREE copy of this
comprehensive, 93-Page Guide,
please use the link below:
www.social4biz.linktrackr.com/t/0

3. 1. Attention Grabbing Image Posts
Great images grab
attention and
encourage engagement.
1. Powerpoint - great for
creating easy shapes
and text-based images
2. Picmonkey.com - great
for editing images
3. Piktochart.com - great
for building
infographics easily

4. 2. Call-to-Action Posts
All posts should
have an element
of call to action
on them e.g. like
this post, share,
comment, click
the link etc.

5. 3. Promotional Posts
• These can be free
promotions, offers,
discounts, launches or
anything that you want
to promote.
• Make sure they’re
attractive, creative and
enticing.
• You could first entice
people to a free offer
and later, introduce
them to a sales
promotion.

6. 4. Inclusive Posts
Remember to
share other
people’s Facebook
posts, blog posts
etc. It’s not good
enough though to
simply share; you
also need to
explain why it’s a
great post/article.
The goal here is to
give great value to
your followers, but
they also want to
hear your opinion!

7. 5. Conversational Posts
• Conversational
posts are written to
encourage visitors
to join in a
conversation. It
would typically be a
question; why does
your audience think
X, what are your
audiences favourite
Y etc.

8. 6. ‘How-to’ Posts
These are posts
which are a step-
by-step instruction
on how to do
something. It might
be a video, article,
status update or an
image.
Don’t forget to
include a call-to-
action!

9. 7. Habitual Posts
What better way to get people
coming back time and time
again to your Page than to
create habitual content!
E.g. bring in an expert
weekly to answer questions,
have a Tuesday Tip, every
Wednesday at 6pm you
discuss the latest tools in
your industry or maybe have
a photo of the day.

10. 8. Crowdsourcing Posts
• These are posts which
feature fans and customers
• To include your customers
in your business is hugely
powerful and will have fans
coming back to your Page,
sharing your content
(particularly where they
have been featured) and in
doing so, telling all their
friends about you!

11. About the Slideshare Author:
Hi there - My name is Noelle Leahy and i’m a Social
Media Facilitator and Trainer who is passionate
about the power of Facebook for marketing all
types of business. Please connect with me below!
www.social4biz.com
www.facebook.com/social4biz
https://twitter.com/Social4Biz_com
http://www.linkedin.com/in/noelleleahy

12. Facebook Marketing 2013
This presentation is an Excerpt
from Jo Barnes’ Detailed Ebook,
“Facebook Marketing 2013”.
To get your FREE copy of this
comprehensive, 93-Page Guide,
please use the link below:
www.social4biz.linktrackr.com/t/0