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Connexion By Boeing:
Information technology for
Competitive Advantage
For More Info Visit:
www.Myassignmenthelp.com
Background
• Tremendous downturn in Worldwide travel
• On April 27, 2000, Boeing announced to offer high-
speed connectivity to aircrafts under a new
brand, Connexion by Boeing
• The events of Sept. 11, 2001 and SARS crisis.
• Made its debut aboard Lufthansa Flight 452 on
May 17, 2004.
• Developed mobile based, global broadband
communication network.
• Goal: High speed communications in the sky
similar to that on land. For More Info Visit:
www.Myassignmenthelp.com
Market Analysis By Boeing
• 75% of the business travelers carried laptops on
flights
• 62% of US frequent business travelers were interested
in in-flight broadband services
• About one fifth of the different airlines’ frequent fliers
were willing to pay as much as $35 per flight for a
high-speed service offering
• 3% of the frequent fliers would be extremely likely to
switch carriers for broadband internet access
• 6% would even abandon frequent flier programs in
ordWer to obtain connectivity
For More Info Visit:
www.Myassignmenthelp.com
SOWT Analysis+ case
study Writing solution
Get Help From
www.myassignmenthelp.com
For More Info Visit:
www.Myassignmenthelp.com
• Connexion by Boeing can offer
other benefits:
• Increased productivity for airlines
• Airplane maintenance
• Operational efficiency opportunities
for the airlines
• Medical diversions
• Enhanced service
• Greater security
• Competitive differentiator
For More Info Visit:
www.Myassignmenthelp.com
Analysis of the e-Enabled
Advantage
• Will serve as a sustainable advantage
– Strategic positioning
– Innovation ability
• Provides stakeholders with resources to reduce costs
– By increasing operational efficiencies, Boeing can
develop a virtuous cycle
For More Info Visit:
www.Myassignmenthelp.com
Sustainable Competitive
Advantage
• Provides information-enabled products and
services
– Information is easily customized
• Drives asset efficiency, cost savings, and
revenue growth
• Unpredictable lifespan
– As long as Boeing maintains innovation
capabilities and leads technology growth
For More Info Visit:
www.Myassignmenthelp.com
IT Utilization
• IT will serve as the main driver of Boeing’s
sustainable advantage
– Employ highly competent IT leaders
– Institute a lean, yet agile infrastructure
• Embed IT into existing products/newly launched
services
– Will drive revenue growth
– Creates high switching costs
For More Info Visit:
www.Myassignmenthelp.com
Recommendations
1. Boeing must implement the consultative selling
approach and provide services that move toward
a partnership relationship with customers. This
involves altering the business plan to fit the
demands of the environment.
2. Boeing needs to emphasize the importance of
communicating the value of e-Enabling to their
customers.
3. Boeing must utilize large scale system integration
to equip all products with the IT capabilities
associated with e-Enabling.
For More Info Visit:
www.Myassignmenthelp.com
CONCLUSION
 Connexion has redefined the airline industry by
improvising IT efficiency.
 Connexion benefits the passengers, flight and cabin
crews, airline operations, system performance and
the industry.
 “It’s going to happen, and the mindset is, if Boeing
doesn’t do it first, someone else will.”
“Right now, it’s sort of like a very pre-emptive chess
game. The e-Enabled environment is going to happen,
and the question is, are we going to be following or
leading?”
For More Info Visit:
www.Myassignmenthelp.com
Need To Order A case study
Assignment solution on Boeing?
Get your Case Study + SWOT
Analysis assignments done !!
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Stressed With Your Case Studies
Assignment Or SWOT ANALYSIS ?
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Done in just 3 simple steps
For More Info Visit:
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Get in touch with us
Submit your Marketing Assignment @:
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Visit Us @
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Boeing marketing swot analysis + case study writing solution myassignmenthelp.com

  • 1. Connexion By Boeing: Information technology for Competitive Advantage For More Info Visit: www.Myassignmenthelp.com
  • 2. Background • Tremendous downturn in Worldwide travel • On April 27, 2000, Boeing announced to offer high- speed connectivity to aircrafts under a new brand, Connexion by Boeing • The events of Sept. 11, 2001 and SARS crisis. • Made its debut aboard Lufthansa Flight 452 on May 17, 2004. • Developed mobile based, global broadband communication network. • Goal: High speed communications in the sky similar to that on land. For More Info Visit: www.Myassignmenthelp.com
  • 3. Market Analysis By Boeing • 75% of the business travelers carried laptops on flights • 62% of US frequent business travelers were interested in in-flight broadband services • About one fifth of the different airlines’ frequent fliers were willing to pay as much as $35 per flight for a high-speed service offering • 3% of the frequent fliers would be extremely likely to switch carriers for broadband internet access • 6% would even abandon frequent flier programs in ordWer to obtain connectivity For More Info Visit: www.Myassignmenthelp.com
  • 4. SOWT Analysis+ case study Writing solution Get Help From www.myassignmenthelp.com For More Info Visit: www.Myassignmenthelp.com
  • 5. • Connexion by Boeing can offer other benefits: • Increased productivity for airlines • Airplane maintenance • Operational efficiency opportunities for the airlines • Medical diversions • Enhanced service • Greater security • Competitive differentiator For More Info Visit: www.Myassignmenthelp.com
  • 6. Analysis of the e-Enabled Advantage • Will serve as a sustainable advantage – Strategic positioning – Innovation ability • Provides stakeholders with resources to reduce costs – By increasing operational efficiencies, Boeing can develop a virtuous cycle For More Info Visit: www.Myassignmenthelp.com
  • 7. Sustainable Competitive Advantage • Provides information-enabled products and services – Information is easily customized • Drives asset efficiency, cost savings, and revenue growth • Unpredictable lifespan – As long as Boeing maintains innovation capabilities and leads technology growth For More Info Visit: www.Myassignmenthelp.com
  • 8. IT Utilization • IT will serve as the main driver of Boeing’s sustainable advantage – Employ highly competent IT leaders – Institute a lean, yet agile infrastructure • Embed IT into existing products/newly launched services – Will drive revenue growth – Creates high switching costs For More Info Visit: www.Myassignmenthelp.com
  • 9. Recommendations 1. Boeing must implement the consultative selling approach and provide services that move toward a partnership relationship with customers. This involves altering the business plan to fit the demands of the environment. 2. Boeing needs to emphasize the importance of communicating the value of e-Enabling to their customers. 3. Boeing must utilize large scale system integration to equip all products with the IT capabilities associated with e-Enabling. For More Info Visit: www.Myassignmenthelp.com
  • 10. CONCLUSION  Connexion has redefined the airline industry by improvising IT efficiency.  Connexion benefits the passengers, flight and cabin crews, airline operations, system performance and the industry.  “It’s going to happen, and the mindset is, if Boeing doesn’t do it first, someone else will.” “Right now, it’s sort of like a very pre-emptive chess game. The e-Enabled environment is going to happen, and the question is, are we going to be following or leading?” For More Info Visit: www.Myassignmenthelp.com
  • 11. Need To Order A case study Assignment solution on Boeing? Get your Case Study + SWOT Analysis assignments done !! For More Info Visit: www.Myassignmenthelp.com Stressed With Your Case Studies Assignment Or SWOT ANALYSIS ?
  • 12. Get your Assignments & Essay Editing Done in just 3 simple steps For More Info Visit: www.Myassignmenthelp.com
  • 13. Get in touch with us Submit your Marketing Assignment @: contact@myassignmenthelp.com Visit Us @ www.myassignmenthelp.com For More Info Visit: www.Myassignmenthelp.com