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Hello.
About us
The problem as we see it
The promise of Hello Health
How it works
How much it costs
The prot picture
Your next steps
Let s talk
How happy are you?
The problem as we see it

 Cash                             Quality
 ow                              of care


Time per                           Time
 patient                          for you


         Time on     Capacity
        paperwork   limitations
The promise
  A better market
  A better system
A better experience
 A better outcome




   It s time.
Freedom is here.
Power to the platform.
Top 5 features and benets
Online scheduling     Time-savings


    Secure email      Patient satisfaction

         Charting     Documentation ease

     Virtual visits   Waiting room reduction

     Credit cards     Improved cash ows
Revolutionary user interface
Getting to direct pay
 ““It's expected that by 2012, consumers will spend more than
$350 billion out of pocket for health care, either because they
   don't carry insurance or because their insurance has cost-sharing
provisions like deductibles and co-insurance that keep premiums low.

Because this group is paying for their own care, they tend to look for
  value. And as the rms and services described above illustrate,
consumers' demand for good value in health care is being met with a
                         growing supply.””

         - William Snyder, Platte Institute and the Heartland Institute
The direct pay market

      Currently $250 billion

      $350 billion by 2012

Double the combined revenues of:


+             +         +
The Exploding Cost of Coverage
 Total health insurance cost (including out-of-pocket expenses) per
employee for large employers for 2001, 2009 and projections for 2019




Source: ““Health Care Reform: The Perils of Inaction and the Promise of Effective Action””, A report to Business Roundtable by Hewitt Associates LLC, Sept 09
Exploding costs


Far outpacing employer protability


  Must offset costs to employees
The future is higher deductibles

    The future is direct pay
Population with high deductible
        insurance plan
90% of the population has an
insurance plan with a $5K deductible

    80-90% of people will spend
       cash on the rst $5K
Let it ow.
When people spend their own cash,
        they will expect:
              Transparency
                Efciency
       Familiar communication tools
              Convenience
                  Value
                 Choice
When people spend their own cash they will expect:
You are not alone.
Patient Acquisition
Practice Outreach Program
    Component #1: Your Practice Hub




                                      Doctor-branded
                                      website
Practice Outreach Program
            Component #2: Hello Health Marketing Kit




                                Postcard Templates



Print Ad
                                                       In-Practice Collateral
Templates


                                 In-Practice Signage
Practice Outreach Program
  Component #3: Service and Support Model
A little seed money.
The Start! Fund
          An optional source of capital

                 $5,000,000 pool

Line of credit available for qualifying Hello Health
        start ups and converting practices

   Amounts range from $50,000 to $150,000
The Start! Fund
                  6% interest rate

      Simple application process enabled by
              your practice consultant

Payback terms are based on practice cash ow and
allow for participating physicians to draw a $120,000
        annual salary while the line is in use
The Start! Fund
The typical term is projected to be 18 months with a
monthly payback schedule based on cash ow and
     negotiated with each Start! Fund recipient
About us
The problem as we see it
The promise of Hello Health
How it works
How much it costs
The prot picture
Your next steps
Let s talk
How much it costs
     No annual license or start up fees required

7% of gross revenue charged through the Hello Health
                 platform annually

     Brand support toolkit elements are included

         Access to the Start! Fund available

      Dedicated practice consultants provided
The prot picture
Direct pay = 20 - 40% prot margin improvement

        Platform = 20% reduced patient
         Centered administrative costs

     Fee structure (membership and FFS)
            custom to your practice

     Take home pay = 40 - 60% increase
A better market
  A better system
A better experience
 A better outcome


   It s time.
For a demo, visit booth #909




 Q&A
   physicianfreethyself.com | hellohealth.com

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Hello Health Pri-Med South 2010 Slides

  • 2. About us The problem as we see it The promise of Hello Health How it works How much it costs The prot picture Your next steps Let s talk
  • 4. The problem as we see it Cash Quality ow of care Time per Time patient for you Time on Capacity paperwork limitations
  • 5. The promise A better market A better system A better experience A better outcome It s time.
  • 7. Power to the platform.
  • 8.
  • 9.
  • 10. Top 5 features and benets Online scheduling Time-savings Secure email Patient satisfaction Charting Documentation ease Virtual visits Waiting room reduction Credit cards Improved cash ows
  • 12.
  • 13. Getting to direct pay ““It's expected that by 2012, consumers will spend more than $350 billion out of pocket for health care, either because they don't carry insurance or because their insurance has cost-sharing provisions like deductibles and co-insurance that keep premiums low. Because this group is paying for their own care, they tend to look for value. And as the rms and services described above illustrate, consumers' demand for good value in health care is being met with a growing supply.”” - William Snyder, Platte Institute and the Heartland Institute
  • 14. The direct pay market Currently $250 billion $350 billion by 2012 Double the combined revenues of: + + +
  • 15. The Exploding Cost of Coverage Total health insurance cost (including out-of-pocket expenses) per employee for large employers for 2001, 2009 and projections for 2019 Source: ““Health Care Reform: The Perils of Inaction and the Promise of Effective Action””, A report to Business Roundtable by Hewitt Associates LLC, Sept 09
  • 16. Exploding costs Far outpacing employer protability Must offset costs to employees
  • 17. The future is higher deductibles The future is direct pay
  • 18. Population with high deductible insurance plan
  • 19. 90% of the population has an insurance plan with a $5K deductible 80-90% of people will spend cash on the rst $5K
  • 21. When people spend their own cash, they will expect: Transparency Efciency Familiar communication tools Convenience Value Choice
  • 22. When people spend their own cash they will expect:
  • 23.
  • 24. You are not alone.
  • 26. Practice Outreach Program Component #1: Your Practice Hub Doctor-branded website
  • 27. Practice Outreach Program Component #2: Hello Health Marketing Kit Postcard Templates Print Ad In-Practice Collateral Templates In-Practice Signage
  • 28. Practice Outreach Program Component #3: Service and Support Model
  • 29.
  • 30. A little seed money.
  • 31. The Start! Fund An optional source of capital $5,000,000 pool Line of credit available for qualifying Hello Health start ups and converting practices Amounts range from $50,000 to $150,000
  • 32. The Start! Fund 6% interest rate Simple application process enabled by your practice consultant Payback terms are based on practice cash ow and allow for participating physicians to draw a $120,000 annual salary while the line is in use
  • 33. The Start! Fund The typical term is projected to be 18 months with a monthly payback schedule based on cash ow and negotiated with each Start! Fund recipient
  • 34. About us The problem as we see it The promise of Hello Health How it works How much it costs The prot picture Your next steps Let s talk
  • 35. How much it costs No annual license or start up fees required 7% of gross revenue charged through the Hello Health platform annually Brand support toolkit elements are included Access to the Start! Fund available Dedicated practice consultants provided
  • 36. The prot picture Direct pay = 20 - 40% prot margin improvement Platform = 20% reduced patient Centered administrative costs Fee structure (membership and FFS) custom to your practice Take home pay = 40 - 60% increase
  • 37.
  • 38.
  • 39. A better market A better system A better experience A better outcome It s time.
  • 40. For a demo, visit booth #909 Q&A physicianfreethyself.com | hellohealth.com