Social Media Efficiency 5 31-12
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My Dutch Uncle's social media czar, Spencer Doyle and social media coach Janet Fouts discuss tools and strategies to help you get more done in less time with social media.
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Social Media Efficiency 5 31-12
- 2. Who we are • Janet Fouts Social Media Coach at Tatu Digital Media • Spencer Doyle Social Media Czar at My Dutch Uncle 2
- 3. To be efficient you need a plan 4
- 4. AND a strategy for each network • What are your goals? • How much time do you have? • Who’s going to do the work? • Be diligent about time spent • Get the right tools • Track everything • janetfouts.com/listen
- 5. What are your goals? • Brand visibility • Fundraising • Volunteer management • Professional development • A listening tool and sounding board for constituency
- 6. Who’s doing the work? • Not the least experienced person on the team • Play off team strengths • What can be delegated? • Interns and volunteers need clear direction 7
- 7. How much time? • How urgent is your mission? • Create a plan around availability • “Chunk” tasks • Set time limits and stick to them! 8
- 8. Netvibes.com 9
- 10. Blogging Efficiency: Your Blog • Purpose • Frequency – What is your blog’s purpose? – Daily – What are you trying to achieve? – 2-3x per week minimum • Content-successful • Schedule your posts, blogs are: plan ahead – Engaging • CTAs • Relationship with other – Interactive social media • Comments section – Sharable • Pictures • Video • Lists
- 11. Blogging • Knowing your blog’s purpose will help you stay focused on what’s important so that you can spend less time posting and post more frequently • It will also guide you to develop a strategy that makes sense • With a strategy, you can plan ahead 12
- 12. Social Media Is Social • Snowball effect – A little can go a long way, but strategy is key • Content drives traffic – Do you have the right content? • Sharable • Stories • Advice, not ads
- 13. Editorial Calendar Sunday Monday Tuesday Wednesday Thursday Friday Saturday Blog • Weekend event Info post re: upcoming events, Daily advice tip Top Ten list Checklist • Week-in-review Weekend event summary? programs, news • share Scoop.it piece? • Pictures? curations • Videos? • top reads from the week • Weekend Facebook • “Like” Share pictures Share videos Facebook Friday • Comment • Share • Post at least 4 posts per day Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, • 8-24 8-24 tweets 8-24 tweets • 8-24 tweets 8-24 tweets etc.) tweets • #FF • #CharityT uesday Scoop.it
- 14. The Automation Devil • Auto Follow • Auto Direct Message • More trouble than it’s worth • It’s not all bad
- 15. HootSuite •Manage multiple accts •Delegate •Scheduling •Analytics •Rss Feed http://hootsuite.com
- 16. HootSuite
- 17. Delegate
- 18. Schedule your time • When are you most effective online? • When is your network online? • Managing content distribution
- 20. SocialBro.com http://socialbro.com 21
- 21. Twitter Alerts
- 22. http://gist.com/ 23 20
- 23. Join Us June 27th at 1 PM • Nonprofit 101: Starting a Nonprofit – Featuring John D. Golenski, CEO at My Dutch Uncle 24
- 24. Questions? •spencer@mydutchuncle.com •@MyDutchNephew •Facebook.com/MyDutchUncle •MyDutchUncle.com •415.625.2942 • janet@janetfouts.com @jfouts • JanetFouts.com • TatuDigital.com • 408.216.7423