This document provides guidance on developing a social media first-aid kit. It discusses introducing yourself on social media, learning about the dynamics and power of social media, and understanding both the positives and negatives. Case studies are presented on social media incidents at Horizon Realty, Nestle, and Ford. The document advises having a plan, building supporters, and monitoring social media while being truthful, polite, and correcting misinformation. Resources for social media monitoring are also provided.