LinkedIn Hands-On Workshop Part 3 by Nykky McCarley

Part 3
Improving Your
LinkedIn Profile

©2012 Nycletha McCarley All rights reserved. 1

Improving Profile
Strength
 Headline  Making Connections

 Summary  Recommendations

 Unique URL  Endorsements

 Personal & Other Information  Dos & Don’ts

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©2012 Nycletha McCarley All rights reserved.

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Improving Profile
Strength
Headline
 Be descriptive & bold, so
people will find & remember
you!
 Add certifications, advanced
degrees
 Out: “Financial Advisor at”
 In: “Money Making Expert:
Helping Individuals Become
Financially Free”
 Transitioning? It’s ok!
- State in your headline
- Describe position you want
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Improving Profile
Strength
Summary
Example 1
 Be descriptive & bold
“Success Starts with Meaningful
 Include key words from your industry Communication!
As a former Missile Flight Engineer turned
 Quick & fast: Use your resume profile Management Catalyst (not a typical
consultant), I use my expertise to
 More effective: Personalize, describe understand, develop, & optimize complex
passions, key skills & strengths businesses of all types…

 Include yrs of experience, specialties,
My background encompasses working with
areas of interests individuals, entrepreneurs & organizations to
solve challenges in many areas of business,
 Communicate your ability to contribute which include:… ”
value to an organization
Roy Bell,
 In transition, describe how your Business Development, Marketing, Project Management
www.linkedin.com/in/roybell
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experience relates to the new career

Improving Profile
Strength
Summary
Example 2
 Be descriptive & bold
“I have been helping people for as long as I
 Include key words from your industry can remember; it comes natural. When I
studied Vocational Rehabilitation, I began
 Quick & fast: Use your resume profile gathering resources to help people find a
career, especially after a debilitating
 More effective: Personalize, describe accident. I gravitated toward helping
passions, key skills & strengths students find a major that would lead to jobs
during school & after graduating. Working
 Include yrs of experience, specialties, with Be a Leader Foundation has been a
dream come true for helping students in
areas of interests rural Arizona achieve college goals... ”
 Communicate your ability to contribute Socorro Galusha Luna,
value to an organization Helping people find jobs
www.linkedin.com/in/socorrogalushaluna

 In transition, describe how your
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experience relates to the new career

Improving Profile
Strength
Unique URL
 Customize your URL with your  This allows you to brand yourself
name  Also bumps you up on search results
 Or, use a keyword-based URL  Add the URL to your email signature &
that will create traffic other sites
 Whatever you decide, maintain it!

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I don’t suggest completing this information

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Improving Profile
Strength
Completed! Next on Deck….
 Headline  Making Connections

 Summary  Recommendations

 Unique URL  Endorsements

 Personal & Other Information  Do’s & Don’ts

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Making Connections
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Making Connections
Three Ways
 Use Imported Contacts
 Invitations
- Invite someone to make
a connection
- Be invited by someone to
make a connection

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 Upload Outlook, Yahoo, Hotmail, Gmail, etc email addresses
 Download your full address book to invite people already on LinkedIn
 When it asks for permission to access your address book, you accept

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Making Connections
 Invitations are how you make connections on LinkedIn
 When one LinkedIn user sends an invitation to another person
who then accepts the invitation, they become 1st-degree
connections
 If the person receiving the invitation isn't a LinkedIn
member, they'll be prompted to join LinkedIn in order to accept
the invitation
 Each new connection can increase your access to thousands
of professionals in your network
 You should only send invitations to people you know
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LinkedIn will give you options
for each one you select

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Making Connections

It’s not who YOU know,
it’s who your contacts know

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Making Connections
How do I reach out to 2nd or 3rd degree contacts on LinkedIn?

Options
 If you & the contact are members of the same group, connect by
choosing “Groups” when sending the invitation
 If the contact is a 2nd degree contact, you can reach out to a 1st degree
contact through LinkedIn to ask to be introduced
 If you have the contact’s email address, connect by choosing the “Other”
option when sending the invitation
 With a LinkedIn Premium membership, you can send In Mail messages

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Recommendations vs.
Endorsements
Recommendations Endorsements
 A recommendation is a  An endorsement is a one-click
commentwritten by a LinkedIn way for your connections to
member that promotes a
colleague, business partner,
endorse the Skills & Expertise
student, or service provider listed on your profile

 You can write recommendations  You can also endorse your
for your connections & you can connections this way
request recommendations from
your connections  There is no automatic way to
request an endorsement
 People interested in hiring or
doing business with someone
often consider recommendations  A written recommendation is
in making their decisions not included with this feature
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1. Suggest what your
connection can
recommend: your work
ethic, your successful
projects, or your
particular skill set
2. Return the favor; write
your connection a
recommendation
3. Be sure to proofread
recommendations; poor
spelling/grammar will
make a bad impression

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Tips for Your Profile
1. Don’t cut & paste your resume 9. Improve your Google Page
Rank
2. Borrow from the best
marketers 10. Build your connections

3. Write a personal tagline 11. See who’s viewed your profile &
connect with them
4. Put your elevator pitch to work
12. Post activity updates 1-2 times
5. Point out your skills per week, if possible
6. Explain your experience 13. Personalize the invitation to
connect, don’t rely on the default
7. Distinguish yourself from the wording
crowd
14. Likewise, personalize the
8. Ask & answer questions recommendation request
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Transitioning to a New Career?

 State target position in Headline

 State target position qualities, skills & ways to contribute in
Summary

 Be creative! Make your experience align with target job descriptions

 Obtain the experience of the target job
 Freelance, be a consultant in that target job: add to experience
 Find a volunteer organization wherein you can practice the skills: add to
experience

 Create a document where you map your experience & skills to the
45 target job; add this document to LI via LI applications

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Remember, what you write could be in the public eye for a long time

1. Think about your audience: 5. PROOFREAD

 Employers, Customers,  Poor spelling & profanity
Partners, etc make a bad impression to a
majority of recruiters
 Understand their perspective

2. Don’t use inflammatory  54% of recruiters would react
statements or use risqué negatively if
language spelling/grammar errors were
discovered while reviewing a
3. Keep differences of opinions candidate’s social network
cordial profile – Jobvite Social Recruiting Survey
Results 2012
4. Be respectful at all times
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