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Daniel Kraft
                President & CEO        Speaker & Job Title
enterprise        @DanielKraft
  social


    Together
                           Speaker & Job Title
We Make Social Real                              enterprise
                                                   social
                                                  succeed
Speaker
Speaker & Job Title   Speaker & Job Title    & Job
                                             Title
4,200

115%

 62%

 50%
Speaker & Job Title


                          Social Value Potential


                      $423,000,000,000
                        $256 – 423 billion annually in Consumer Financial Services
                           according to the McKinsey Global Institute 11/2012
Speaker & Job Title


          Social Value Potential



36%                                Customer
                                   Service
21-36% through Communities for consumer co-creation in Packaged Goods
                                                                                    succeed
           according to the McKinsey Global Institute 11/2012
Speaker & Job Title


                          Social Value Potential

                          Improved
                      Collaboration                     14%
                            12-14% retention, recruiting and collaboration
                          according to the McKinsey Global Institute 11/2012
Speaker & Job Title


               Social Value Potential



100%                                                Improved
                                                    Margin
170 – 200 billion through social technologies in advanced manufacturing industries,
                                                                                                  succeed
                according to the McKinsey Global Institute 11/2012
Speaker & Job Title


Christophe Fiessinger
Enterprise Social Product Marketing
            @cfiessinger
Survival of the Social




                    Network
                    of Hands
Productivity4




                Time4
Survival of the Social




                                            Network
                                            of Minds
                    Network
                    of Hands
Productivity4




                Time4
Survival of the Social
                                                       Network
                                                       of Hearts


                                            Network
                                            of Minds
                    Network
                    of Hands
Productivity4




                Time4
Survival of the Social
Empower
     Your People




“As the population of anytime, anywhere
information workers grows, so does the
need to support more devices and
mobilize more business applications that
employees use to do their jobs.”
Forrester, Mobile Engagement Demands Process Transformation, 2/2013
“56% of organizations believe a
better understanding of business
value will improve the adoption
of social collaboration tools.”
Forrester Research, Social Business: Delivering Critical Value 2012




 Leverage Your
   Ecosystem
Solutions To Drive
  Your Business




  “Focus on customer engagement,
   field enablement and
   employee productivity.”
  Forrester, Mobile Engagement Demands Process Transformation, 2/2013


                                                                          Corporate        Field     Innovation
                                                                        Communication   Enablement
Drive Adoption to
Make Social Real




                    “Adoption lags behind
                    investment, as business
                    users are not convinced
                    of the business value of
                    social initiatives.”
                    Forrester Social Business: Delivering Critical Business Value 4/2012
Hackathon   Social Sites Live   Score Your Social   Experience Lounge
                                   Workplace

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NewsGator Collective 2013 - Keynote Daniel Kraft

  • 1. Daniel Kraft President & CEO Speaker & Job Title enterprise @DanielKraft social Together Speaker & Job Title We Make Social Real enterprise social succeed
  • 2. Speaker Speaker & Job Title Speaker & Job Title & Job Title
  • 3.
  • 4.
  • 6. Speaker & Job Title Social Value Potential $423,000,000,000 $256 – 423 billion annually in Consumer Financial Services according to the McKinsey Global Institute 11/2012
  • 7. Speaker & Job Title Social Value Potential 36% Customer Service 21-36% through Communities for consumer co-creation in Packaged Goods succeed according to the McKinsey Global Institute 11/2012
  • 8. Speaker & Job Title Social Value Potential Improved Collaboration 14% 12-14% retention, recruiting and collaboration according to the McKinsey Global Institute 11/2012
  • 9. Speaker & Job Title Social Value Potential 100% Improved Margin 170 – 200 billion through social technologies in advanced manufacturing industries, succeed according to the McKinsey Global Institute 11/2012
  • 10. Speaker & Job Title Christophe Fiessinger Enterprise Social Product Marketing @cfiessinger
  • 11.
  • 12. Survival of the Social Network of Hands Productivity4 Time4
  • 13. Survival of the Social Network of Minds Network of Hands Productivity4 Time4
  • 14. Survival of the Social Network of Hearts Network of Minds Network of Hands Productivity4 Time4
  • 15. Survival of the Social
  • 16.
  • 17. Empower Your People “As the population of anytime, anywhere information workers grows, so does the need to support more devices and mobilize more business applications that employees use to do their jobs.” Forrester, Mobile Engagement Demands Process Transformation, 2/2013
  • 18. “56% of organizations believe a better understanding of business value will improve the adoption of social collaboration tools.” Forrester Research, Social Business: Delivering Critical Value 2012 Leverage Your Ecosystem
  • 19. Solutions To Drive Your Business “Focus on customer engagement, field enablement and employee productivity.” Forrester, Mobile Engagement Demands Process Transformation, 2/2013 Corporate Field Innovation Communication Enablement
  • 20. Drive Adoption to Make Social Real “Adoption lags behind investment, as business users are not convinced of the business value of social initiatives.” Forrester Social Business: Delivering Critical Business Value 4/2012
  • 21.
  • 22. Hackathon Social Sites Live Score Your Social Experience Lounge Workplace

Notes de l'éditeur

  1. McKinsey on Financial Services$256 – 423 billion in annual social technology value potential#1 Customer Services (up to 26%): Reduced customer service costs#2 Marketing & Sales (up to 24%): Market research savings, improved marketing, communication/lead generationLittle hint for the CFO: Up to $58 billion in reduced recruiting costs and improved collaboration among business support workersUp to $79 billion Fraud reduction in P&C and Increases in operations worker productivityThatisalmost 140 billiion just in efficienciesthroughCollaboration
  2. McKinsey on Consumer Packaged Goods$212 – 308 billion in annual social technology value potential#1 Customer Services (up to 36%): Communities for consumer co-creation of answers#2 Marketing & Sales (up to 29%): Sentiment analysis of consumer preferences, direct consumer communicationLittle hint for the CFO:Up to $46 billion in value potential by Internal Collaboration among business support workersUp to $25 billion in internal collaboration among operations workersThis leads to a total $71 savings in collaboration of internal workers … any questions?
  3. McKinsey on Professional Services$256-360 billion in billion in annual social technology value potential#1 up to 14% from improved collaboration#2 up to 21% internal and external collaboration for R&D workers (large in % but “only 2-3 billion)Little hint for the CFO:Up to $140 billion in value potential by Internal Collaboration among business support workersUp to $216 billion in internal collaboration and access to expertsThis leads to a total $356 savings in collaboration of internal workers … tataa!
  4. McKinsey on Manufacturing$170-200 billion in billion in annual social technology value potential#1 up to 40% in Marketing & Sales: lead generation in specialized communities)#2 up to 60% in Customer Services: Co-create customer services answers with enthusiastsInteresting Fact: total social benefit of 200bln equals the total margin in the industryLittle hint for the CFO:Up to $35 billion R&D related collaborationUp to $40 billion collaboration among operations workersUp to $15 billion collaboration among business support functionsThis leads to a total $90 savings in collaboration … how is that for “soft facts”