Key note at RedDot Days 2008, the largest WCM even tin Europe. Customer and partner event of the Open Text Web Solutions Group

1. Daniel Kraft
President Web Solutions Group
SVP Corporate Strategy
Open Text Corporation
Tuesday, February 10, 2009

2. Tuesday, February 10, 2009

3. quot;If everything seems under control,
you're just not going fast enough.“
- Mario Andretti
Tuesday, February 10, 2009

4. “The toughest market in
the world.”
Tuesday, February 10, 2009

5. “The toughest market in
the world.”
Tuesday, February 10, 2009

6. Open Text
IBM
“The toughest market in
EMC
the world.”
Interwoven
Microsoft
Tuesday, February 10, 2009

7. Tuesday, February 10, 2009

8. 32%
28%
1%
4%
9%
26%
Tuesday, February 10, 2009

9. 32%
28%
1%
4%
9%
26%
50,000,000
Tuesday, February 10, 2009

10. Tuesday, February 10, 2009

11. Tuesday, February 10, 2009

12. Tuesday, February 10, 2009

13. Tuesday, February 10, 2009

14. Customer
Tuesday, February 10, 2009

15. CustomerCare
Tuesday, February 10, 2009

16. Management Global Customer Care
Tuesday, February 10, 2009

17. Management
Process Improved Support & Escalation Processes
Global Ticket System (Spring 09)
Tuesday, February 10, 2009

18. Management
Process
Knowledge Global Knowledge Center (Spring 09)
Tuesday, February 10, 2009

19. Management
Process
Knowledge
Focus 40% more Customer Care Resources
New Call-Center from 8am to 8pm (Summer 09)
Tuesday, February 10, 2009

20. Management
Process
Knowledge
Focus
Commitment 44% more R&D Resources in WCM
Tuesday, February 10, 2009

21. Care
Tuesday, February 10, 2009

22. WeCare
Tuesday, February 10, 2009

23. Tuesday, February 10, 2009

24. Press Releases
Reference Calls
Speaking Engagements
Case Studies
Tuesday, February 10, 2009

25. Press Releases Licenses
Reference Calls Training
Global Star
Speaking Engagements Professional Services
Point
Case Studies Events
Tuesday, February 10, 2009

26. Tuesday, February 10, 2009

27. quot;I skate to where the puck is going to be,
not where it has been.“
- Wayne Gretzky
Tuesday, February 10, 2009

28. We envision a world where our customers orchestrate their people,
processes, and content to achieve strategic success.
Tuesday, February 10, 2009

29. People Process
Content
Tuesday, February 10, 2009

30. People Process
Content
Tuesday, February 10, 2009

31. People Process
Content
Tuesday, February 10, 2009

32. Experience
provide a compelling
People Process
Content
Control the risk and cost of content
Tuesday, February 10, 2009

33. Tuesday, February 10, 2009

34. Experience
provide a compelling
Control the risk and cost of content
Tuesday, February 10, 2009

35. Tuesday, February 10, 2009

36. People Process
Content
Tuesday, February 10, 2009

37. People Process
Empower Agility
people and
and innovation
decision-making
Content
Tuesday, February 10, 2009

38. Empower Agility
people and
and innovation
decision-making
Tuesday, February 10, 2009

39. Fear
requirement for efficiency
Empower Agility
people and
and innovation
decision-making
Fun
time to build a st
rategy
Tuesday, February 10, 2009

40. Experience
provide a compelling
People Process
Empower Agility
people and
and innovation
decision-making
Content
Control the risk and cost of content
Tuesday, February 10, 2009

41. Experience
provide a compelling
People Process
Empower Agility
people and
and innovation
decision-making
Content
Control the risk and cost of content
Tuesday, February 10, 2009

42. Experience
provide a compelling
Empower Agility
people and
and innovation
decision-making
Control the risk and cost of content
Tuesday, February 10, 2009

43. Tuesday, February 10, 2009

44. The Social Work Place The Social Market Place
Tuesday, February 10, 2009

45. Tuesday, February 10, 2009

46. quot; The best way to predict the future
is to invent it.quot;
- Alan Kay
Tuesday, February 10, 2009

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62. Thank You
- Daniel Kraft
Tuesday, February 10, 2009

63. Daniel Kraft
President Web Solutions Group
SVP Corporate Strategy
Open Text Corporation
Tuesday, February 10, 2009