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Social Media and the Rise Of The Brandividual

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Kate Trgovac
Kate Trgovac

The document discusses the rise of the "brandividual", where individual employees represent brands on social media, and the implications for businesses. It notes that the age of brands is waning as people are more influenced by other people than corporations. Brandividuals can help build trust and provide character information about a company. While it gives businesses longevity, the downside is possible loss of control over messaging. The document provides practical tips for businesses to start engaging on social media through their employees.

BusinessTechnologie
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Social Media & the Rise of the Brandividual * CNW Media Breakfast: March 26, 2009
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LintBucket Media (LintBucket.com) is a boutique marketing agency headquartered in Vancouver that focuses on social media marketing and community building. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's bright lights and rising stars in these areas. MyNameIsKate.ca – blogging about the intersection of marketing, technology and design, plus other juicy bits.
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The Age of the Brand is Waning
The Age of the Brandividual* People Figures: David Armano - Logic + Emotion Blog
*Hattip to David Armano http://darmano.typepad.com/
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Resource: http://mashable.com/2009/01/21/best-twitter-brands/
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“ It’s harder to distrust a person than it is to distrust a corporation.” Deloitte
 
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Lessons Learned by P&G ,[object Object],[object Object],[object Object],[object Object],[object Object],http://blogs.forrester.com/ebusiness_strategy/2009/03/lessons-from-pg.html
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Resource Recommendations … http://www.forrester.com/Groundswell http://www.friendswithbenefitsbook.com/ Disclosure: I am the technical reviewer of the upcoming printed edition.
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Questions? http://www.flickr.com/photos/calavera/65098350/
http://www.flickr.com/photos/vernhart/1574355646/
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