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Social Media Tools for Small Business

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Kate Trgovac
Kate Trgovac

Presentation on social media for small business. Includes thoughts on managing both your (personal) professional brand as well as your business' brand. How do you handle each?

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Social Media Tools for Small Business For yoyomama – February 12, 2009
LintBucket Media (LintBucket.com) is a boutique marketing agency headquartered in Vancouver that focuses on social media marketing and community building. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's bright lights and rising stars in these areas. MyNameIsKate.ca – blogging about the intersection of marketing, technology and design, plus other juicy bits.
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Social Media is all about PEOPLE http://www.flickr.com/photos/cmpalmer/99806770/ People Figures: David Armano - Logic + Emotion Blog But, first things first …
Do you own your own name? http://www.flickr.com/photos/71894657@N00/916718299/
Do you own your own name? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you own your own home? http://www.flickr.com/photos/96221617@N00/308791590/
Do you own your own home? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And have you weather-stripped it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s your handle? http://www.flickr.com/photos/lwr/38960136/
What’s your handle? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Important? Findability – most social media sites are being indexed – user names and user profiles are starting to show up.
Profile Conversations Personality
Your Professional Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Professional Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Professional Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
That’s YOU professionally. Same drill for your BUSINESS.
Your Business Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Business Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Business Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Connections: Prof. & Biz ,[object Object],[object Object],[object Object],[object Object]
Monitoring Your Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Much TIME?!?! http://www.flickr.com/photos/monkeyc/322654818/
How Much TIME?!?! http://www.flickr.com/photos/sarahbelle1/2363974644/
IMPORTANT: Social Media Principles http://www.flickr.com/photos/abbyladybug/2152179077/
IMPORTANT: Social Media Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? http://www.flickr.com/photos/calavera/65098350/
http://www.flickr.com/photos/vernhart/1574355646/
Photo Sources and Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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