16. THE MAN
Sir Hardy Amies (1909-2003) is a fashion icon; a designer best known for pushing the
boundaries of what fashion was, the way it could be presented, and what it could become.
Hardy made fashion history in 1961 by staging the first ever men’s ready-to-wear catwalk show.
The show was a pioneering effort on many levels as it was the first show to feature music,
and the first time that the designer accompanied the models on the catwalk.
Hardy’s creative spirit and versatility as a designer is evident in the various projects he
undertook. Although he served as official dressmaker to Queen Elizabeth ll for more than
40 years, he was never short of other commissions. Over the course of his life he tailored suits for
the England 1966 World Cup winning team, the 1972 British Olympic squad, and even created
the visionary costumes for Stanley Kubrick’s groundbreaking film ‘2001: A Space Odyssey’.
When Hardy wasn’t designing beautiful clothing or dispensing quirky witticisms on men’s fashion
for Esquire Magazine, he could be found in his beloved garden in the Cotswolds.
Hardy Amies was knighted in 1989 and is one of only four British fashion designers to ever have
been granted such an honour; Hardy Amies, Norman Hartnell, Paul Smith and Vivien Westwood.
17. THE HOUSE
After serving as an SSO officer during the war, Hardy returned to London in 1945. With the help
of a generous benefactor, he bought the lease of Number 14 Savile Row, which had been damaged
during the blitz. The following January, Hardy’s fashion house was born.
Although Savile Row is the home of English bespoke tailoring for gentlemen, the Hardy Amies
brand became renowned for its classic and elegantly tailored clothes for both men and women.
THE PRESENT DAY
Today Hardy Amies is a contemporary menswear brand which proudly acknowledges its heritage
and the legacy of its innovative founder. Encompassing the spectrum of English restraint and
contemporary edge, Hardy Amies menswear is designed for the modern British gentleman.
Creative Director, Claire Malcolm, has channelled the brands Savile Row roots of refined
craftsmanship into collections which live in the moment. Drawing on the pioneering essence of
Hardy Amies for inspiration, Malcolm plays with the codes of gentleman’s attire; pushing its
governing rules to achieve startlingly fresh results.
18. HARDY AMIES LONDON
HARDY AMIES EYEWEAR
UK +44 20 8732 9707
www.hardyamieseyewear.com
VINCE - Stone
19. HARDY AMIES LONDON
HARDY AMIES EYEWEAR
UK +44 20 8732 9707
www.hardyamieseyewear.com
