1. Apple Shop Program
Design Brief
Yamada Techland Fukuoka Kashii, – Fukuoka, Japan
FIN # FIN01893
Prepared by: Jotaro Miyamoto, 6/28
Reviewed and Approved by: Name, Date
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Copyright (C) 2007 Apple Europe, Inc.

2. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Please complete section 1, 2, or 3 depending on the focus of
the brief.
1 NEW LOCATION
Program Type Requested Configuration
Primary Apple Inline Table (Single) iPad endcap Apple Inline Table with carpet and iPad endcap
Secondary none none
Refer to Appendix for reference to Apple Branded Program standard configurations
2 EXPANSION
Program Type Existing / Requested Configuration
Existing
Expansion
Refer to Appendix for reference to Apple Branded Program standard configurations
3 RELOCATION
Program Type Existing / Requested Configuration
Existing
Proposed
Refer to Appendix for reference to Apple Branded Program standard configurations
Apple Shop Program Design Brief Apple Confidential

3. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Retailer Information
Please provide the following information.
Store name (& Apple ID) Yamada Techland Fukuoka Kashii (Apple ID: 240530)
Address 5-8-1 Chihaya Higashi-ku Fukuoka Japan 814-0033
Location Description located along National Road
Store Rating B (Standard store/no customized opportunities)
Floors The retailer is on 2 floors with the proposed Apple area being on the 2nd floor
Store Traffic 10,000 p/w
CPU Sales (Actual) 110 p/w
Mac Sales (Actual) Mac sales averaged over the last 12 months - 5 p/w
Mac Sales (Target) 15 p/w
Proposed Installation Date 23 August 2011, 9:00am
Proposed Marcom Installation Date 23 August 2011, 9:00am
Proposed Opening Date 27 August 2011, 9:00am
Removals/Pre-Installation Work none
Local Store Contact Store Manager 092-674-3120
Local Apple Contact N/A
Apple Shop Program Design Brief Apple Confidential

4. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Location
Please supply a map of the retailer location within city using
Google maps or Google Earth.
Apple Shop Program Design Brief Apple Confidential

5. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Exterior
Please supply a picture of the main store exterior showing the
main entrance and windows.
Example image
Apple Shop Program Design Brief Apple Confidential

6. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Existing Floor Plan
Supply a floor plan showing the entire floor
clearly marking the following (where
applicable):
1
2 Existing Mac merchandising
3 Existing iPad merchandising
4 Existing iPod merchandising
Existing iPhone merchandising
Reseller PC category
Reseller tablet category
(existing or proposed) PC
Category
Adjacent fixtures dedicated 2 Tablet/
to the Apple ecosystem
netboo
3 1 k
Direction of traffic
categor
EXISTING Apple
Primary y
Corner
Secondary
Apple Shop Program Design Brief Apple Confidential

7. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Proposed Floor Plan
Supply a floor plan showing the entire floor
clearly marking the following (where
applicable):
1
2 Proposed Mac merchandising
3 Proposed iPad merchandising
4 Proposed iPod merchandising
Proposed iPhone merchandising
Reseller PC category
Reseller tablet category
(existing or proposed) PC
Category Adjacent
Adjacent fixtures dedicated Apple
to the Apple ecosystem accessori
es
Direction of traffic
Primary
Secondary
2 1
Tablet/
Netboo
kcatego Proposed Apple Corner
ry
Apple Shop Program Design Brief Apple Confidential

8. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Proposed Floor Plan (Detailed)
Supply a floor plan showing the immediate
area surrounding the proposed Apple
Branded Program elements.
Clearly indicate adjacent reseller fixtures
and architectural features such as columns.
Provide detailed measurements showing
proximities of Apple fixtures to these
items.
1000m
m
900mm
2250mm
6120mm
1600mm
4500m
m
Apple Shop Program Design Brief Apple Confidential

9. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Existing Mac Merchandising
Please provide details and photos of existing branded and
unbranded
Mac merchandising currently within the store.
Branded Merchandising Unbranded Merchandising
Photo no Photo
Location in store none Location in store 2nd floor within PC section
Description none Description Unbranded Mac display(PPG)
Condition none Condition Poor condition
Action none Action change to branded fixture(Apple shop)
Apple Shop Program Design Brief Apple Confidential

10. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Existing iPod Merchandising
Please provide details and photos of existing branded and
unbranded
iPod merchandising currently within the store.
Branded Merchandising Unbranded Merchandising
Photo Photo
Location in store none Location in store 2nd floor within MP3 section
Description none Description Unbranded iPod display
Condition none Condition good condition
Action none Action no change
Apple Shop Program Design Brief Apple Confidential

11. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Existing iPad Merchandising
Please provide details and photos of existing branded and
unbranded
iPad merchandising currently within the store.
Branded Merchandising Unbranded Merchandising
Photo Photo
Location in store none Location in store 2nd floor within PC section
Description none Description Unbranded iPad display(PPG)
Condition none Condition Poor condition
Action none Action change to branded fixture(Apple shop)
Apple Shop Program Design Brief Apple Confidential

12. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Existing iPhone Merchandising
Please provide details and photos of existing branded and
unbranded
iPhone merchandising currently within the store.
Branded Merchandising Unbranded Merchandising
Photo Photo
Location in store Example: 2nd floor within Smartphone section Location in store 2nd floor within Smartphone section
Description Example: iPod endcap Description Unbranded iPhone display
Condition Example: Poor condition, screen not working Condition poor condition
Action Example: To be removed Action no change
Apple Shop Program Design Brief Apple Confidential

13. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Additional Information
Please provide the following information.
CARPET ADDITIONAL MERCHANDISING
Is carpet required? SOFTWARE 10
(Carpet is required on all Apple
Shop and Inline configurations, Yes
with the exception of single and
iWork 5
back-to-back tables)
iLife 5
Mac OS X Snow Leopard 0
ACCESSORIES 60
CATEGORY HEADERS
Mice 10
Dimensions (H x W x D) 200mm x 900mm x 10mm
Keyboards 20
Material (Foamex, PVC, Backlit) polystryrene panel
Apple TV 10
Text Mac Accessories/iPad Accessories/
Time Capsule 10
Cables 10
Apple Shop Program Design Brief Apple Confidential

14. Overview Retailer Overview Floorplans Pictures Existing Additional Marketing Appendix
Merchandising Information
Additional Information
Please provide any additional information or pictures to illustrate
key factors, such as delivery restrictions (timings and physical).
Issue Description
check the survey report check the survey report
Example image Example image
Apple Shop Program Design Brief Apple Confidential

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