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LinkedIn: Active Networking for Career Advancement Written by:  Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator   Ferndale Career Center 713 East Nine Mile Road Ferndale, MI  48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.11.2011
What’s In An Update? ,[object Object],These updates are opportunities that you should take advantage of daily to share things about your career life with your connections. Industry news, your views on your field, helpful tips, memorable quotes from others – share with your network every day!
LinkedIn Groups Sharing articles, asking questions, and answering questions are all great ways to MEET people while adding to the conversation. Following members helps you see member updates. Posting content in your  groups  is a great way to raise awareness of your presence and value.
Take your group discussions further… Send it Tweet It Status
How far can it reach?
News in review
LinkedIn “Like” and “Comment” Feature Question:  Why do you think this seemingly little feature has so much impact?
LinkedIn Answers ,[object Object],[object Object]
Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to  think  you are.   Online Presence Individual Marketing
Making Connections ,[object Object]
Recommendations –  A foundational element of LinkedIn Former supervisors, colleagues, employees, social media colleagues, friends, interns, volunteer staff…all of these people can recommend you.
[object Object],Want proof you’re a difference maker? Just ask.
LinkedIn Company Profiles Find out what the company is doing – utilize this feature as a research tool.  You can also find statistics about each company.
LinkedIn Companies ,[object Object]
LinkedIn Signal ,[object Object],[object Object],[object Object],[object Object]
Skills & Expertise ,[object Object]
Applications
Effective Posting Strategies ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Starting Conversations = Relationship Building
Sharing Your Personal Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eight specific subjects to  share, answer or ask about:
Nicheworks:  Groups containing people who care about the same things you do. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharing Information = Adding Value   List Blogs, Websites, YouTube Channels, etc. that will add value to your brand and your friends/followers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Connected Today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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LinkedIn - Active Networking For Career Advancement Revised 2 21 11

  • 1. LinkedIn: Active Networking for Career Advancement Written by: Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.11.2011
  • 2.
  • 3. LinkedIn Groups Sharing articles, asking questions, and answering questions are all great ways to MEET people while adding to the conversation. Following members helps you see member updates. Posting content in your groups is a great way to raise awareness of your presence and value.
  • 4. Take your group discussions further… Send it Tweet It Status
  • 5. How far can it reach?
  • 7. LinkedIn “Like” and “Comment” Feature Question: Why do you think this seemingly little feature has so much impact?
  • 8.
  • 9. Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to think you are. Online Presence Individual Marketing
  • 10.
  • 11. Recommendations – A foundational element of LinkedIn Former supervisors, colleagues, employees, social media colleagues, friends, interns, volunteer staff…all of these people can recommend you.
  • 12.
  • 13. LinkedIn Company Profiles Find out what the company is doing – utilize this feature as a research tool. You can also find statistics about each company.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.