1) Apps have become the dominant way people interact with information and the world, with over 41 apps installed on the average smartphone. 2) The Apple App Store reached 60 billion downloads in under 5 years, and global app revenue is projected to reach $92 billion by 2018. 3) However, 20% of users only open an app once, and there is a 60% chance a user who doesn't return within 7 days will never return. Common reasons for uninstalling include intrusive ads, annoying notifications, and bad design.

1. app!
MANIFESTO WORLD WIDE WEB the
HOW TO WIN IN A BRAVE,
NEW APP-DRIVEN WORLD.

2. Raj Aggarwal, Localytics CEO “
In 2008, everyone thought
apps were a fad. They couldn’t
have been more wrong. Apps
have become the dominant way
we interact with information—
and the world.”

3. Mashable, 2014
48,000 APPS ARE DOWNLOADED FROM
THE APPSTORE EVERY 60 SECONDS.

4. Statista, October 2013
60
30
15
5
0.01 1.5
Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13
60
BILLION
THE NUMBER OF DOWNLOADS
APPLE’S APP STORE REACHED
IN <5 YEARS.
DOWNLOADS
(in billions)
Apple, 2013

5. Nielsen, 2014
41
O[O[VJCVņUCNQVQHEQORGVKVKQP
APPS ARE INSTALLED
ON THE AVERAGE
US SMARTPHONE.

6. Portio Research, March 2013
EARTH’S POPULATION:
7.2 BILLION
THE PROJECTED NUMBER
OF APP USERS GLOBALLY,
BY THE END OF 2017:
4.4 BILLION
VJCVņUQHVJGRNCPGV

7. 60.3 MIN.
AMOUNT OF TIME PER DAY THE
AVERAGE US MOBILE CONSUMER
SPENDS WITH APPS.
22 MIN.
The amount of time
the average US
mobile consumer
spends per day with
apps:
00:22
AMOUNT OF TIME PER DAY
THE AVERAGE US
CONSUMER SPENDS ON
THE MOBILE WEB.
Nielsen Comscore, 2014

8. OUR APP-ETITE
IS GROWING.
Time Spent with Apps
Time Spent with Mobile Web
Nielsen, 2013
140
105
70
35
2013 2014
2013 2014

9. $10
BILLION
! TOTAL APP REVENUE FOR
THE APP STORE IN 2013.
OVER $1B OF THAT WAS
IN DECEMBER ALONE.
Apple, January 2014

10. $92
BILLION
PROJECTED GLOBAL APP
REVENUE BY 2018.
ABI Research, March 2013 Portio Research, March 2013
$27B
$63B
$92B
2016 2017 2018

11. Gartner, 2014
$42
BILLION
PROJECTED WORLDWIDE
MOBILE AD REVENUE BY 2017.

12. $50K
DAILY REVENUE EARNED
BY MAKE IT RAIN (GAMING
APP) FROM ADVERTISING
+ IN-APP PURCHASES.
VentureBeat, May 2014

13. Distimo, December 2013
92%
PROPORTION OF REVENUE
BASED ON IN-APP PURCHASES
IN THE APP STORE IN 2013.
eMarketer, 2013

14. let’s not forget
the brave new world
of EMERGING MARKETS
where apps are being used in
BRAVE NEW WAYS…

15. LIKE
SELLING
SHEEP
on Instagram.
[GUHQTTGCN
JVVRKPUVCITCOEQOUJGGRUAUGNN

16. HOUSTON,
WE HAVE A
PROBLEM.

17. THE NUMBER OF
RESULTS ON
GOOGLE FOR THIS
POPULAR SEARCH:
O[QJO[VJCVņUCNQVQHRGQRNGWPKPUVCNNKPI 20
MILLION

18. 20%
THE PERCENTAGE OF
USERS WHO ONLY
OPEN AN APP ONCE.
Localytics, 2014

19. 60%
THE LIKELIHOOD THAT
AN APP USER WHO
DOESN’T RETURN
WITHIN 7 DAYS
WILL NEVER RETURN.
Localytics, 2014

20. Appiterate, November 2013
TOP 7 REASONS WHY PEOPLE
UNINSTALL MOBILE APPS*
Forced social logins
Privacy concerns
Intrusive ads
Bad UI/UX
Freezing
Complex registration
68%
42%
48%
19%
23%
29%
Annoying notifications 71%
*AS A % OF ALL
RESPONDENTS.
EACH
PARTICIPANT
MENTIONED
THREE REASONS.

21. 25%
THE PERCENT
INCREASE OF IN-APP
PURCHASES BY LOYAL
USERS VS. AVERAGE
USERS.
Localytics, 2012

22. SO WHAT’S THE SECRET
TO WINNING
IN THIS BRAVE, NEW
APP-DRIVEN WORLD?

23. APPS THAT MAKE
ROCK!

24. MAKE IT
PERSONAL.
JETSETTER
#PCRRVJCVWUGUGXGT[VJKPIKVņUIQVVQETGCVGCPGZRGTKGPEGVCKNQTGFVQ[QW

25. MAKE IT ENGAGING.
#PCRRVJCVVJCVIKXGU[QWTGCUQPUVQMGGREQOKPIDCEM
UP SWARM TWO DOTS

26. MAKE IT BI-DIRECTIONAL.
GOGOBOT
#PCRRVJCVJCUCEQPXGTUCVKQPYKVJ[QWŃCPFCEVWCNN[NKUVGPU

27. ARE YOU READY FOR THE
APP-IFIED
WORLD?

28. LEARN MORE ABOUT
MAKING APPS THAT ROCK:
LOCALYTICS.COM